What is seo


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What is SEO (Search Engine Optimization)?

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What is seo

  1. 1. What is SEO? Presented by Seattle Organic SEO Marketing Services LLC
  2. 2. What SEO is not (for our purposes)  Yes, it is a Korean last name  Seasoned Equity Offering
  3. 3. SEO is also NOT  Google Adwords (PPC Marketing, Paid Inclusion)  Google Adsense (Contextual Ads)  Banner Advertising  Paid Online Solutions
  4. 4. SEO = Search Engine Optimization  Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the "organic" or un-paid ("natural") search results
  5. 5. Why do you need to Optimize your Websites for Google+ • There are billions of webpages out there • Search Engines are trying to give you the “relevant” information out there germane to your search • If they are truly an “organic search engine” like Google is, they want to make it democratic • Thus, setting up the 200+ rules & you needing to try your best to make it the “most relevant”
  6. 6. Great Websites Sometimes Fail to Show up On Major Search Engines • Common misconception is that a good website automatically ranks high in search engines • Despite people raving about the service & product, this vendor being very strong, the website being on the Internet for 7+ years, great reviews from past clients and industry publications, the site ranks #11,259,561th • This site did rank #1 for one phrase: “derek wong photography”, but guess how many times people search for it?
  7. 7. Obviously... • You want to be found as a business • People don't search through multiple pages and sometimes don't even scroll “below the fold” and so if you're not in position #1, 2 or 3... • Plus, it could improve your reputation if you are the first result for highly sought after searches • Yellow Pages & Old Big Directories are Dying
  8. 8. And...  Online Retail Sales have grown over 400% to $134 billion in 2000-09  Average Consumer spends $2500/yr on the Internet (US)  85% of the households in the U.S. use the Internet  Mobile Devices will only add to the Internet growth!!!
  9. 9. S(E)O What? • You could be losing out on hundreds of thousands of dollars of free online advertising • NO free leads • NO free branding • NO exposure
  10. 10. S(E)O now what?  Read “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by the founders of Google & track the changes that have occurred since 1998 hopefully helping you learn many of the 200+ factors affecting your website's rankings  Sifting through the hundreds of thousands of documents, blog posts, and websites writing about SEO & applying it your site  Spending the next few years at least figuring out what empirically works and what does not  Keeping your fingers crossed that your web developer understood something about SEO when making your site  OR finding a Top Seattle SEO Marketing Firm to help you out
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