HOW TO MARKET
ON REDDIT
HOW TO MAXIMIZE YOUR UPVOTES
AND GET TRAFFIC!
BASED ON A
STUDY BY
STANFORD
They studied the engagement levels of
132,000 Reddit posts to determine the
optimal strategy
BEST TIME: LATE NIGHT & EARLY
MORNING
THE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC
MORE ON OPTIMAL TIMES
LUNCHTIME IS BEST FOR SUBREDDITS
LIKE PICS, GAMING, AND ATHEISM
NICHE SUBREDDITS CAN BE VERY SPECIFI...
THE ETIQUETTE OF REPOSTING
REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA
REPOSTING FROM “FUNNY” TO
“GIFS” IS NOT A GOOD ...
KNOW YOUR AUDIENCE
USE THE RIGHT TERMS AND COMBINATIONS!
CHECK OUT THIS DATA FROM THE STUDY:
A STUDY ON ABRAHAM LINCOLN
THIS PIC OF ABRAHAM LINCOLN RIDING
A BEAR GOT BETTER OVER TIME
THE SAME IMAGE WAS SUBMITTED TO
...
A STUDY ON ABRAHAM LINCOLN
ITS NEW HEADLINE ON THE 16TH POSTING
GAVE IT A THIRD WIND
THE TITLE WAS SIMPLE:
“MERICA”
A STUDY ON ABRAHAM LINCOLN
IMAGE WAS FIRST SUBMITTED TO THE “PICS”
SUBREDDIT UNDER THE TITLE “I’M NOT SURE
I QUITE UNDERST...
A STUDY ON ABRAHAM LINCOLN
EACH IMAGE ON REDDIT WAS SUBMITTED
AN AVERAGE OF 7 TIMES
REDDIT HAS A MEMORY - 45 DAYS. THE
CHA...
CONCLUSION
When submissions become successful, it
is difficult to assess how much of that is due
to the quality of the con...
PRESENTATION BY
WALLAROO MEDIA
WALLAROOMEDIA.COM
Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdf
Cat ...
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How to Market on Reddit

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Reddit is a social media powerhouse with about 5 billion monthly page views and 70 million users. Knowing how to effectively market to those users is crucial for any social media strategy. Here are some tips.

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How to Market on Reddit

  1. 1. HOW TO MARKET ON REDDIT HOW TO MAXIMIZE YOUR UPVOTES AND GET TRAFFIC!
  2. 2. BASED ON A STUDY BY STANFORD They studied the engagement levels of 132,000 Reddit posts to determine the optimal strategy
  3. 3. BEST TIME: LATE NIGHT & EARLY MORNING THE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC
  4. 4. MORE ON OPTIMAL TIMES LUNCHTIME IS BEST FOR SUBREDDITS LIKE PICS, GAMING, AND ATHEISM NICHE SUBREDDITS CAN BE VERY SPECIFIC AS TO WHEN IS THE BEST TIME TO POST
  5. 5. THE ETIQUETTE OF REPOSTING REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA REPOSTING FROM “FUNNY” TO “GIFS” IS NOT A GOOD IDEA
  6. 6. KNOW YOUR AUDIENCE USE THE RIGHT TERMS AND COMBINATIONS! CHECK OUT THIS DATA FROM THE STUDY:
  7. 7. A STUDY ON ABRAHAM LINCOLN THIS PIC OF ABRAHAM LINCOLN RIDING A BEAR GOT BETTER OVER TIME THE SAME IMAGE WAS SUBMITTED TO REDDIT 25 TIMES TO VARIOUS SUBREDDITS AND SEVERAL DIFFERENT TITLES
  8. 8. A STUDY ON ABRAHAM LINCOLN ITS NEW HEADLINE ON THE 16TH POSTING GAVE IT A THIRD WIND THE TITLE WAS SIMPLE: “MERICA”
  9. 9. A STUDY ON ABRAHAM LINCOLN IMAGE WAS FIRST SUBMITTED TO THE “PICS” SUBREDDIT UNDER THE TITLE “I’M NOT SURE I QUITE UNDERSTAND THIS PIECE” - IT GOT 62 KARMA POINTS OVER ONE YEAR LATER IT WAS POSTED TO THE “FUNNY” SUBREDDIT WITH THE TITLE “MERICA” - IT GOT OVER 700 KARMA POINTS
  10. 10. A STUDY ON ABRAHAM LINCOLN EACH IMAGE ON REDDIT WAS SUBMITTED AN AVERAGE OF 7 TIMES REDDIT HAS A MEMORY - 45 DAYS. THE CHANCES OF NEGATIVE REACTIONS TO REPOSTED CONTENT IS MUCH MILDER AFTER THAT POINT
  11. 11. CONCLUSION When submissions become successful, it is difficult to assess how much of that is due to the quality of the content, and how much is due to having used a good title, at the right time, in the right subreddit.
  12. 12. PRESENTATION BY WALLAROO MEDIA WALLAROOMEDIA.COM Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdf Cat pic: http://mousebreath.com/wp-content/uploads/2011/11/cute-sleeping-kitten.jpg Baby pic: https://lh6.googleusercontent.com/-HnR2cCBkp2Q/UN0JanZmSwI/AAAAAAAAD_8/YKbvvB1uq28/ s530/03-20-2002+039.jpg Repost pic: http://i.qkme.me/3pro1s.jpg Abraham: http://laughingsquid.com/wp-content/uploads/bear-lincoln-20110430-150122.jpg Karma pic: http://i.qkme.me/3okcgc.jpg

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