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Building Your Brand Through Social Media, Content, & PR
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Building Your Brand Through Social Media, Content, & PR

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Building your brand through social media, content, and PR is more crucial than ever before. This deck outlines the process of contacting and engaging influencers with targeted content. Visit …

Building your brand through social media, content, and PR is more crucial than ever before. This deck outlines the process of contacting and engaging influencers with targeted content. Visit WallarooMedia.com to learn more.

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  • 1. Building your brand through social media, content, & PR
  • 2. knowledge graph “We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page http://moz.com/blog/101-google-answer-boxes-a-journey-i What if Google enters your niche...?
  • 3. flights
  • 4. hotels
  • 5. weather
  • 6. link building is dead
  • 7. just kidding! follow these guys for that: follow these guys for that:
  • 8. Future of search... Trust Authority Community Loyalty
  • 9. integrate social/pr/content
  • 10. use Facebook to find your demo http://moz.com/blog/keyword-level-demographics
  • 11. where does your demo hangout?
  • 12. who does your demo follow?
  • 13. what does your demo & their influencers share?
  • 14. twitter search (find what the influencers share) (find what the influencers share)
  • 15. create Content target the influencers! target the influencers! Video, interactive, infographic, slide deck, blog post, meme, picture, etc.
  • 16. content examples beautiful & awesome is good beautiful & awesome is good
  • 17. this to that so is simple & useful! so is simple & useful!
  • 18. thistothat metrics pretty good numbers! pretty good numbers!
  • 19. blogger outreach
  • 20. Journalist directories HARO Flacklist Muck Rack PReacher.zazzlemedia.co.uk Technorati blog directory
  • 21. Google Plus & linkedin communities are powerful! communities are powerful!
  • 22. paid social amplification Facebook Ads Reddit StumbleUpon Outbrain Taboola Zemanta
  • 23. share/repurpose
  • 24. increase revenues & get money
  • 25. thank you Brandon Doyle WallarooMedia.com brandon@wallaroomedia.com

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