Building your brand through
social media, content, & PR
knowledge graph

“We’re still in the early stages. We’re still at 1% of
where we should be.” - Google CEO Larry Page

http...
flights
hotels
weather
link building is dead
just kidding!

follow these guys for that:
follow these guys for that:
Future of search...

Trust
Authority
Community
Loyalty
integrate social/pr/content
use Facebook to find your
demo

http://moz.com/blog/keyword-level-demographics
where does your demo
hangout?
who does your demo follow?
what does your demo & their
influencers share?
twitter search

(find what the influencers share)
(find what the influencers share)
create Content
target the influencers!
target the influencers!

Video, interactive, infographic,
slide deck, blog post, me...
content examples
beautiful & awesome is good
beautiful & awesome is good
this to that

so is simple & useful!
so is simple & useful!
thistothat metrics
pretty good numbers!
pretty good numbers!
blogger outreach
Journalist directories
HARO
Flacklist
Muck Rack
PReacher.zazzlemedia.co.uk
Technorati blog directory
Google Plus & linkedin
communities are powerful!
communities are powerful!
paid social amplification
Facebook Ads
Reddit
StumbleUpon
Outbrain
Taboola
Zemanta
share/repurpose
increase revenues & get
money
thank you

Brandon Doyle
WallarooMedia.com
brandon@wallaroomedia.com
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Building Your Brand Through Social Media, Content, & PR

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Building your brand through social media, content, and PR is more crucial than ever before. This deck outlines the process of contacting and engaging influencers with targeted content. Visit WallarooMedia.com to learn more.

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Building Your Brand Through Social Media, Content, & PR

  1. 1. Building your brand through social media, content, & PR
  2. 2. knowledge graph “We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page http://moz.com/blog/101-google-answer-boxes-a-journey-i What if Google enters your niche...?
  3. 3. flights
  4. 4. hotels
  5. 5. weather
  6. 6. link building is dead
  7. 7. just kidding! follow these guys for that: follow these guys for that:
  8. 8. Future of search... Trust Authority Community Loyalty
  9. 9. integrate social/pr/content
  10. 10. use Facebook to find your demo http://moz.com/blog/keyword-level-demographics
  11. 11. where does your demo hangout?
  12. 12. who does your demo follow?
  13. 13. what does your demo & their influencers share?
  14. 14. twitter search (find what the influencers share) (find what the influencers share)
  15. 15. create Content target the influencers! target the influencers! Video, interactive, infographic, slide deck, blog post, meme, picture, etc.
  16. 16. content examples beautiful & awesome is good beautiful & awesome is good
  17. 17. this to that so is simple & useful! so is simple & useful!
  18. 18. thistothat metrics pretty good numbers! pretty good numbers!
  19. 19. blogger outreach
  20. 20. Journalist directories HARO Flacklist Muck Rack PReacher.zazzlemedia.co.uk Technorati blog directory
  21. 21. Google Plus & linkedin communities are powerful! communities are powerful!
  22. 22. paid social amplification Facebook Ads Reddit StumbleUpon Outbrain Taboola Zemanta
  23. 23. share/repurpose
  24. 24. increase revenues & get money
  25. 25. thank you Brandon Doyle WallarooMedia.com brandon@wallaroomedia.com
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