Screenvision Creative
V2.1

1 WARNING AD (Adweek, AdAge, AdCrafter)
2 PHONE KIOSK WRAP (3-Sided Ad)
3 BEWARE AD (Adweek, AdAge)
4 ALERT COFFEE CUP
5 CAUTION AD (Adweek, AdAge)
6 WILD POSTING (Comp)
(Campaign included Online Ads)
7 RETURN of the ROI (Adweek, AdAge)
8 POPCORN PEOPLE (Comp)
Screenvision Trade Advertising
V2.1

REACH engag
ed
5 0 M+* e rs m o n th
ly
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c ts
SOURCES: Ni
SOURCE *N els Cinema Ja
SO C S: *Nielsen Cinema, Jan - Oct 2006 ** TNS Custom Research, Inc 2004 ***Li berman Research G oup 2006 Lik ly = extremely/very/somewhat.
Nielsen Cinem
ema Oc 2006 ** TN Custom Re arch, Inc., 2004. ***Liebe
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For more info www.screenvision.com or call
JASON BROWN, EVP National & Regional Ad Sales Screenvision’s High Definition network uses Sanyo digital LCD projectors.
jbrown@screenvision.com / 212.497.0420 Trademarks are the property of their respective owners.

T
THE REVIEWS ARE IN...
E R
“MEDIA EXECS
EVERYWHERE ARE RAVING
ABOUT SCREENVISION”
S
Su zann e Kolb
nne b
E! Net wo r ks
e
et o s
“88% OF SCREENVISION’S
AUDIENCE IS UNDER 55”
N ielse n Me di a
s M i
R
Re se arch 2 0 6
e h 200
“HAS 99% COVERAGE
IN THE TOP 150 DMA’s”
CAC Ma k e tplace
C Mark
M ar 2007
“REPRESENTS 34 OF THE
TOP 50 U.S. CHAINS”
CAC Mark p ace
CA C Ma rketpl ac e
J
Ja n 20 07
2

1 CAC LOS ANGELES INVITE
2 BIG YEAR at the MOVIES
3 OSCAR SCREENING SWEEPSTAKES
Screenvision eMail Blasts
V2.1

Join Screenvision at the
Annual Marquee Marketing at the Movies event.
Presented by Advertising Age and the Cinema Advertising Council.
This one-of-a-kind conference shines the
WEDNESDAY, May 9, 2007 spotlight on the successes and challenges
8 am - 12 pm of using cinema as a viable marketing tool.
A M C Century City 15 The event will offer attendees a better
10250 Santa Monica Blvd. understanding of the power of a brand’s
Los Angeles, CA 90067 message in theatres, from both the
creative and marketing perspectives.
FRENCH 75 at 12:30 pm Let’s do lunch!
Westfield Century City Mall Following the conference, please join
10250 Santa Monica Blvd. Jason Brown and Michael Sakin of
Los Angeles, CA 90067 Screenvision for lunch at French 75.
EVENT ONLY LUNCH ONLY LET’S DO BOTH!
RSVP to Jason Brown (jbrown@screenvision.com) by April 20, 2007
or contact Screenvision for more information.
This invitation is non-transferable.

BIG YEAR IN MOVIES
DELIVERS FOR ADVERTISERS
2007 was a thrill-ride for the movie business, finishing with a record-
breaking box office driven by strong consumer attendance.
$9.62 billion in industry grosses, up +5% from 2006
1.5 billion tickets sold, up +2% and the best performance since 2004
Best summer on record with four films over $300 million:
Spider-Man 3, Shrek the Third, Transformers, Pirates of
the Caribbean: At World’s End
Screenvision advertisers took full advantage of our unique access
to the moviegoer. Screenvision Premium Podsm offers you:
Closest positioning to the feature in the industry
Maximum available audience levels
Average total recall of 55%
2008 projections indicate continued audience growth and big
new titles throughout the year, including Indiana Jones and the
Kingdom of the Crystal Skull, Chronicles of Narnia: Prince
Caspian, and Iron Man.
Big Reach. Big Return. Make Screenvision part of your mix in 2008.
Please contact your Screenvision rep to schedule a presentation,
or call Mike Chico, EVP Sales and Marketing, at 212.497.0412
or email NYSales@Screenvision.com.
SOURCE: Nielsen EDI; MPAA 2007 U.S. Theatrical Market Statistics; 2007/2008
admission projections based on NATO average ticket prices; Lieberman Research
Group, in-theatre exit research, January-July 2007; Variety, January 2, 2008;
Hollywoodreporter, January 2, 2008.
www.SCREENVISION.com

®
WIN A
PRIVATE SCREENING
It’s award season again when Hollywood honors the year’s best.
And when Hollywood celebrates...Screenvision makes the scene.
With our national network of 2,369 theatres including the leading
premiere theatres, Screenvision is where Hollywood goes to
the movies for red carpet events.
The Oscars® are only weeks away and Screenvision is ready to
salute the industry’s leaders. Enter Screenvision's Oscars®
Sweepstakes and predict this year’s Academy Award® winners.
You could be the big winner of our grand prize-a private movie
screening for you and 50 OF YOUR FRIENDS.
Submit your predictions via Oscar.Screenvision.com
by February 23rd, and get ready for Oscar® Sunday
on February 24th!
For entry information, official contest rules and prize details go to oscar.screenvision.com
No purchase necessary to enter. One entry per person. The more correct picks, the better
your chances to win. Void where prohibited. Entries must be received by midnight on
February 23rd, 2008. Open to legal residents of the continental U.S. excluding residents of
Alaska, Puerto Rico, Guam; 21 years or older at the time of entry.

1 BEHIND the SCREEN (Masthead/Monthly)
2 BEHIND the SCREEN (Detail)
3 BEHIND the SCENES (Masthead/Monthly)
4 BEHIND the SCENES (Detail)
Screenvision eNewsletters
V2.1

IN THIS ISSUE • Screenvision’s 3D Network • Holiday Films Deliver! • Screenvision Brings Celtics to the
Big Screen • Retailers Attract Shoppers with Cinema Advertising • Coming Attractions • Did You Know?
Reach out and grab moviegoers’ attention by advertising in 3D.
With over 600 3D screens in 330 theatres across top DMAs
including New York, Los Angeles, Chicago, Philadelphia and
Dallas, Screenvision has the largest 3D cinema advertising
network in the country. This groundbreaking platform enables
advertisers to engage millions of consumers in perhaps the most
impactful way advertising has ever offered.
Screenvision’s 3D Network offers the best ad position in the industry – immediately following
Screenvision’s Premium Pod™ right before the previews, when the majority of moviegoers are in their
seats and available for viewing. Contact your Screenvision rep today to find out how your ad can run in
front of upcoming 3D films, including ICE AGE: DAWN OF THE DINOSAURS, FINAL DESTINATION 4,
OCT 08
JONAS BROTHERS: BURNING UP, MONSTERS vs. ALIENS, and AVATAR.
SOURCE: Screenvision internal theatre list as of 7.21.08
COMING Attractions
In 2007, the holiday season accounted for 24% This fall, Hollywood presents family-friendly
of the year’s total tickets. 78.6 million movie tickets films, action-packed adventures and thrillers.
were sold between Thanksgiving and New Year’s Your message and a fantastic fall movie
weekends. line-up are sure to get your brand noticed.
Check out our list of favorite fall flicks:
For holiday 2008, with Oscar® winner Meryl Streep
and Oscar® nominees Leonardo DiCaprio and Will MAX PAYNE
Smith returning to the big screen, expect high October 17
attendance levels at your neighborhood theatre
and your local multiplex.
Coming soon are highly anticipated films such as
REVOLUTIONARY ROAD, SEVEN POUNDS,
DOUBT and THE SOLOIST. A cop who is haunted by the tragic loss of

Previous specials include programs such as Screenvision on the Red Carpet, exhibited during movie
awards season, “SCREAMvision,” broadcast during Halloween season and “Home for the Holidays,”
aired in December.
APR 08
Don’t miss out on a great opportunity to
incorporate your brand or message with a
unique sponsorship opportunity. Contact your COMING Attractions
Screenvision account director today!
Huge blockbuster hits including action-
packed adventure, fantasy and fun-filled
comedies will be igniting the big screen this
season. Check out what’s ahead:
PROM NIGHT
April 11
Fox’s colorful cartoon “HORTON HEARS A WHO!”
wins again at the Box Office over Easter weekend
bringing its two week total to $86 million. With by
far the largest release of the year to date, the
computer-animated comedy yielded the year's A dark secret amongst a group of children
highest grossing opening. comes back to haunt them as teenagers
when a vengeful killer appears on their prom
SOURCE: Box Office Mojo night.
HAROLD & KUMAR
ESCAPE FROM GUANTANAMO BAY
NY METS UNIQUE April 25
IN-THEATRE OFFERING-
A HOME RUN!
After a successful run in
2007, Screenvision will Harold and Kumar attempt to outrun
partner with Clearview authorities who suspect them of being
Cinemas and the New York terrorists when they try to sneak a bong
Mets organization to once on board their flight to Amsterdam.
again bring the Shea Stadium experience to the big
screen this baseball season. “Mets at the Movies” IRON MAN
will be broadcast across several theatres in the May 2
tri-state area on May 21, July 17 and August 27. Tony Stark is a successful entrepreneur by
day and “Iron Man” by night, secretly fighting
Promotional sponsorships will include but are not crime, terrorism and corporate espionage.
limited to sponsor mentions in cinema spots, SNY Under the strain of his fractured lifestyle he
spots, in-stadium announcements, email blasts and must ultimately confront the one enemy he

behind
FEBRUARY 2009
the SCENES
IN THIS ISSUE... Oscar Buzz – Nominations • Brand Reinforcement That Works • Box Office Buzz
A Word From Our Customers • Top Picks 2009 • Free Advertising* • Win Movie Tickets • Contact Us
OSCAR BUZZ –
NOMINATIONS ANNOUNCED
It’s time again for Hollywood to honor the year’s best. The
Oscars® are only weeks away and the nominations are in.
Who will take home the gold?
THE CURIOUS CASE OF BENJAMIN BUTTON leads the
way this year with 13 nominations, including a nod in the very
prestigious categories of Best Picture, Editing, Cinematography
and Directing. BUTTON is an epic story with big stars and a
celebrated director, and is expected to take home several
statues this year. Let’s also not forget the unexpected surprise
of 2008, SLUMDOG MILLIONAIRE. After narrowly avoiding
straight-to-DVD release and winning 4 Golden Globes, this independent film will be a
major player at this year’s Oscars®. Although BUTTON and SLUMDOG are considered
frontrunners by many in the Best Picture category, don’t count out the highly acclaimed films
FROST/NIXON, MILK and THE READER, all looking to make a splash on awards night.
In the Best Actor category, Mickey Rourke emerges as an early favorite in his surprising
and excellent performance as a beaten down and aging ring warrior in THE WRESTLER.
However, the comeback kid can expect hefty competition from the other fine actors
nominated in this category, including Brad Pitt, Sean Penn, Richard Jenkins and Frank

movie. What other advertising venue can
deliver that? I am a firm believer in the
power and value of the movie screen.”
Fred Evins
Terry Campus – Delaware Tech
Your cinema campaign is benefiting from
high traffic at the box office. In these
economic times, consumers
are choosing the movies
as their top form of
entertainment, with
a record month of
January, up 23%
from 2008 with Secure your position throughout this year
over 120 million and benefit from a spectacular movie line-up.
tickets sold. Check out a few of our top picks for 2009!
Source: Box Office Mojo 1.27.09
DUPLICITY
March 20
Cast: Julia Roberts, Clive Owen
Once romantically involved, two corporate
spies hook up to pull off the ultimate con on
their former bosses.
PRO MOTI O N S : HANNAH MONTANA: THE MOVIE
April 10
BRAND REINFORCEMENT Cast: Miley Cyrus, Billy Ray Cyrus
THAT WORKS Hannah Montana’s soaring popularity
threatens to take over her life, so the teen
Screenvision Direct gives you the opportunity goes back home to Crowley Corners,
to be a part of the total movie experience Tennessee to remember her priorities.
with in-lobby promotions. Combining lobby
promotions with spots and/or on-screen ads X-MEN ORIGINS: WOLVERINE
generate stronger business awareness. May 1
A broad range of options for your business
can greet the moviegoer as they arrive,
and remind them of your on-screen ad as

1 SHORT SCRIPT BIG SCREEN POSTER
(Campaign included Print Ad,
Postcard, eMail and Online Ad)
2 2007 FLIGHT CALENDAR (National version)
3 IN-LOBBY PROMOS (one sheet)
4 2008 RATE CARD (one sheet)
5 ARMSLENGTH CUP HOLDER
Screenvision Trade Marketing
V2.1

“SHORT SCRIPT BIG SCREEN” COMPETITION.
Y O U W R I T E I T. W E M A K E I T H A P P E N .
For entry information, official contest rules and prize details go to www.screenvision.com

2 07
20 07 F LIG H T C A L E N D A R
JAN U ARY J U LY
Screenvision Flight Dates: 1.5.07 > 1.25.07 Screenvision Flight Dates: 6.29.07 > 8.2.07
Material Deadlines: Tape 12.1.06 Film 12.8.06 Material Deadlines: Tape 5.25.07 Film 6.1.07
Freedom Writers Hilary Swank, Patrick Dempsey Live Free or Die Hard Bruce Willis, Justin Long
The Good German Cate Blanchett, George Clooney Transformers Josh Duhamel, Bernie Mac
Alpha Dog Justin Timberlake, Emil Hirch Harry Potter: Order of the Phoenix
Stomp the Yard Izabella Miko, Columbus Short The Simpsons Dan Castellaneta, Hank Azaria
Happily N’Ever After Sigourney Weaver Stardust Robert De Niro, Michelle Pfeiffer
FEBRU ARY AU G U S T
Screenvision Flight Dates: 1.26.07 > 2.22.07 Screenvision Flight Dates : 8.3.07 > 9.6.07
Material Deadlines: Tape 12.22.06 Film 12.29.06 Material Deadlines: Tape 6.29.07 Film 7.6.07
Catch and Release Jennifer Garner, Juliette Lewis Bourne Ultimatum Matt Damon, Joan Allen
Young Hannibal Gaspard Ulliel, Li Gong Rush Hour 3 Jackie Chan, Chris Tucker
Music and Lyrics Hugh Grant, Drew Barrymore The Invasion Nicole Kidman, Daniel Craig
Breach Chris Cooper, Ryan Phillippe, Laura Linney Revenge of the Nerds Kristin Cavallari
Brothers Solomon Will Forte, Jenna Fischer
M ARC H
Screenvision Flight Dates: 2.23.07 > 3.22.07 S E PTE MBE R
Material Deadlines: Tape 1.19.07 Film 1.26.07 Screenvision Flight Dates: 9.7.07 > 9.27.07
The Number 23 Jim Carrey, Virginia Madsen Material Deadlines: Tape 8.3.07 Film 8.10.07
Black Snake Moan Samuel L. Jackson, Resident Evil: Extinction Milla Jovovich
Zodiac Jake Gyllenhaal, Robert Downey Jr. Shoot’em Up Clive Owen, Monica Bellucci
Reign Over Me Adam Sandler, Don Cheadle Michael O’Hare George Clooney, Tom Wilkinson
Lucky You Drew Barrymore, Robert Duvall Feast of Love Morgan Freeman, Greg Kinnear
APRIL OC TO BER
Screenvision Flight Dates: 3.23.07 > 4.19.07 Screenvision Flight Dates: 9.28.07 > 10.25.07
Material Deadlines: Tape 2.16.07 Film 2.23.07 Material Deadlines: Tape 8.24.07 Film 8.31.07
Teenage Mutant Ninja Turtles Patrick Stewart Next Nicolas Cage, Julianne Moore
The Reaping Hilary Swank, Stuart Greer, The Brave One Jodie Foster, Terrence Howard
Penelope James McAvoy, Reese Witherspoon Vantage Point Dennis Quaid, Sigourney Weaver
The Hoax Richard Gere, Julie Deply The Golden Age Cate Blanchett, Clive Owen
Perfect Stranger Halle Berry, Bruce Willis 3:10 to Yuma Russell Crowe, Christian Bale
M AY N O V E MBE R
Screenvision Flight Dates: 4.20.07 > 5.24.07 Screenvision Flight Dates: 10.26.07 > 11.29.07
Material Deadlines: Tape 3.16.07 Film 3.23.07 Material Deadlines: Tape 9.21.07 Film 9.28.07
The Kingdom Jamie Foxx, Jennifer Garner Saw IV Tobin Bell
Fracture Anthony Hopkins, Ryan Gosling Mr. Woodcock Seann William Scott,
Spider-Man 3 Tobey Maguire, Kirsten Dunst Bee Movie Jerry Seinfeld, Renee Zellweger
Georgia Rule Jane Fonda, Lindsay Lohan Reservation Road Joaquin Phoenix, Mark Ruffalo
Shrek The Third Mike Myers, Cameron Diaz The Golden Compass Nicole Kidman
JU N E D E C E MBE R
Screenvision Flight Dates: 5.25.07 > 6.28.07 Screenvision Flight Dates: 11.30.07 > 1.3.07
Material Deadlines: Tape 4.20.07 Film 4.27.07 Material Deadlines: Tape 10.26.07 Film 11.2.07
Pirates of the Caribbean: At World’s End Ripley’s Believe It or Not Jim Carey, Gong Li
Ocean’s Thirteen George Clooney, Brad Pitt I Am Legend Will Smith
Evening Meryl Streep, Toni Collette Made of Honor Patrick Dempsey
Evan Almighty Steve Carell, Morgan Freeman Alien vs. Predator: Survival of the Fittest
Slow Burn Ray Liotta, LL Cool J National Treasure 2 Nicolas Cage, Harvey Keitel
New York Los Angeles Chicago Michigan Kansas (Regional Sales HQ)
1411 Broadway 429 Santa Monica Blvd. 233 N. Michigan Ave. 187 S. Old Woodward 9393 West 110th Street
33rd Floor Suite 340 Suite 2460 Suite 210 Suite 500
New York, NY 10018 Santa Monica, CA 90401 Chicago, IL 60601 Birmingham, MI 48009 Overland Park, KS 66210
P: 212.497.0400 P: 310.656.8080 P: 312.660.1020 P: 248.723.7834 P: 913.338.1511
F: 212.497.0500 F: 310.656.8181 F: 312.660.1024 F: 248.723.7845 F: 913.338.1750

IN-LOBBY PROMOS
Complement Your Screenvision
Cinema Campaign
In-lobby promotions allow advertisers to
reach consumers from the moment they enter
the theatre until the time they exit, reinforcing
their brand messaging all along the way
Box Office Handouts Kids Packs/Trays
Multi-Image Counter Display 3-D Ceiling Danglers Vehicle Display
L-Shaped Topper Private Movie Night
Counter Cards Vehicle Displays
Standees Audio Network
Static Clings Popcorn Bags
Floor Decals Lobby Demos
Floor Mats Exit Samples
Posters Seat Covers
Poster Cases Banners
30 Sheets Lobby Demo
Soda Cups
Standee
SCREENVISION’S INTEGRATED
MARKETING CAMPAIGN BUILDS BRAND AWARENESS
97% of moviegoers who were exposed to all elements of the
advertising campaign recalled the brand
97%
82%
69%
36%
Spot Only Spot and Slide Spot, Slide Spot, Slide, Handout
and Handout and Popcorn Bag
SOURCE: Lieberman Research 2006, Base: Moviegoers exposed to Spot only (n= 31), Spot and Slide (n=149),
Spot, Slide and Handout (n=142), Spot, Slide, Handout and Popcorn Bag (n=155), Total net recall
is unduplicated and includes anyone who recalled any element of the advertising campaign
For more information contact us at 212.497.0400 or visit us at www.SCREENVISION.com

2008 RATE C A R D
Cinema Spot
+ Cinema Slides
CINEMA SLIDES: EPS
COVERAGE PEAK OFF-PEAK
Full National
100% Admissions $18.00 $16.00
100% of DMAs
50% National
50% Admissions $20.00 $18.00
100% of DMAs
25% National
25% Admissions $21.00 $20.00
100% of DMAs
Top 50 DMAs $24.00 $21.00
Top 25 DMAs $26.00 $24.00
Top 50 DMAs $64 per week / screen $53 per week / screen
Segment Positioning
Each slide purchase receives (3) executions per screen with equitable distribution throughout the preshow
S1 Runs approx. 5+ minutes before published showtime
S2 Runs approx. 10+ minutes before published showtime
S3 Runs approx.15+ minutes before published showtime
Notes:
Audience composition estimates are based on Nielsen admission reports - all Screenvision admission estimates are
reduced based on these audience estimates at the proposal stage to assure program delivery within flight
EPS screen count is based on estimated 2008 roll-out; screen count varies by flight, please request proposal for
specific flight screen count estimates
All national or partial national purchases have $0 production fee
CUSTOM NETWORK PRICING
NETWORK UNIT LENGTH NET CPM
College Network :30 $60
Hispanic Network :30 $60
African American Network :30 $60
Alcohol Network :30 $75
College network is available in the following flights: January - June & September - December
Alcohol Network is R only ratings, screen count varies by flight based on R Rating Seasonality Factor
Alcohol Network is subject to potential preemptbility in peak flights
For more information contact us at 212.497.0400 or visit us at www.SCREENVISION.com

1 ONSCREEN ShoWest Special Edition (Annual)
(Includes OnScreen 4-page Quarterly Edition)
2 BEHIND the SCENES (Cover/Monthly)
3 BEHIND the SCENES (Inside Spread)
Screenvision Print Newsletters
V2.1

SHOWEST SPECIAL EDITION
ENTERTAINMENT
FOR YOUR MOVIEGOERS
Screenvision’s unique Digital Preshow engages
moviegoers and enables seamless viewing of a variety
S C R E E N V I S I O N N E T W O R K U P D AT E of creative content forms including self-produced and
acquired entertainment:
The 360° Executive Note | Screenvision Today | Entertainment for Your Moviegoers
In This Issue…
Alternative Content Programming | Advertiser & Exhibitor Spotlight | New Hires | Contact Us
“Hot Spot”
Twentieth Century Fox Screenvision’s self-produced Digital Preshow
THE 360° SCREENVISION TODAY Home Entertainment
Long-term entertainment
entertainment segment features contemporary music
videos, comedy and other engaging entertainment.
content partner, Twentieth Century Fox, promotes
Dear Exhibitor Partners, In the U.S., Screenvision represents over its home entertainment collection of cinema favorites. “Hot Spot” debuted last summer with award-winning
150 exhibitor partners and manages a network Clips to encourage family together time around artist, Rihanna. Music videos from pop artists Ne-Yo,
There’s lots of buzz for the year ahead! of over 15,000 screens across all 50 states, Easter and Father’s Day include: Because of Winn Jon McLaughlin, Ludacris, Faith Hill and comedy
Screenvision has partnered with leading reaching 92% of all DMAs. Our digital network is Dixie, Dr. Dolittle 2, All Dogs Go to Heaven and from stand-up comedian Frank
entertainment providers to deliver engaging growing rapidly. The Digital Preshow is currently Cheaper by the Dozen 1 & 2. Caliendo appeared onscreen
through the fall.
and entertaining content for your moviegoers. exhibited on over 6,500 screens and will expand
New exhibitor and advertising partners, a recent with another 1,000 screens installed in the The A-list line-up continues
Screenvision trade campaign (check out the coming months. Screenvision’s exhibitor network ADVERTISER SPOTLIGHT with Stevie Wonder’s
front and back cover* of this newsletter!) and was strengthened through the signing of long- “Signed, Sealed, Delivered”
exciting alternative content programming term contracts with its newest exhibitor partners: High-profile advertisers, across all major categories, performance from Motown's
partner with Screenvision to enhance individual 50th Anniversary concert and
have added to our success. Emagine Entertainment, Frank Theatres, Movie branding within all touch points of the movie theatre. “We Let Her Down” by Chris
Tavern Partners, Southern Theatres, Reading Top advertisers include multi-million dollar campaigns Isaak on screen this spring.
I hope you enjoy this special edition of International, RC Theatres, Studio Movie Grill from Army National Guard and Verizon Wireless. New
OnScreen, a behind-the-scenes view of and returning advertisers from categories such as Courtesy of Warner Brothers Records
and Marcus Theatres.
Screenvision since last ShoWest. retail, package goods and video games include:
JCPenney, Wal-Mart, Old Navy, Unilever, Kraft,
Best wishes,
Sony and EA Games. EXHIBITOR
ALTERNATIVE SPOTLIGHT
CONTENT NEW HIRES Screenvision welcomes
Darryl Schaffer PROGRAMMING Andrew L. Blacker
Andrew Blacker, Senior Vice President of Marketing
Marcus Theatres!
In 2008, Screenvision aligned with notable partners to and Research, directs Screenvision’s marketing and Marcus Theatres,
*Cover and back page reprint advertisements as seen in bring exclusive high-definition digital cinema viewing research strategy including branding, sales initiatives, a division of The Marcus
March 9th issue of AdAge. events to the big screen. “Mets at the Movies,” “Ultra- public relations and advertising. His extensive Corporation, is the seventh largest theatre circuit in
Marathon Man” and “Ballet Shoes” were among last experience in media and the digital space provides the United States and with the addition of the new
EXECUTIVE NOTE year’s ten viewing events. Newest partners, MSNBC strategic insight to support the company’s core UltraScreen, currently owns or operates 675 screens
and Universal/Motown, kicked off 2009 with the live cinema advertising business. at 55 locations in Wisconsin, Illinois, Iowa, Minnesota,
exhibition of the Presidential Inauguration and a one- Nebraska, North Dakota and Ohio, and one family
time only, in-theatre exhibition of legendary Stevie entertainment center in Wisconsin.
DID YOU KNOW? Wonder’s “Live At Last” concert prior to the DVD
CONTACT US
When asked, 64% of moviegoers prefer to see release. Up next this spring: “Standup 360,” New York’s
a Screenvision Preshow at the movies. hottest comedians bring their acts to the movie theatre. UP NEXT: JULY 2009
SOURCE: Lieberman Research, 2005-2008, n=5,238 The show’s host is comedian/actress, Caroline Rhea. Please contact Exhibitor Relations with any
questions and/or suggestions:
SCREENVISION’S
EXECUTIVE MANAGEMENT
Darryl Schaffer 212.497.0480
SIZZLING SUMMER NEWS
Executive Vice President A LOOK AT NEW, EXCITING AND EXCLUSIVE
Matthew Kearney, President & CEO Steve DeLorenzo, COO & CFO Darryl Schaffer, EVP, Exhibitor Relations
dschaffer@screenvision.com OPPORTUNITIES FOR OUR EXHIBITOR PARTNERS
Michael Chico, EVP, Sales & Marketing John Missale, Chief Technology Officer Brian Keys, General Counsel

JUNE 2008
IN THIS ISSUE... Iron Man Strikes Gold at the Box Office • Brand Reinforcement That Works • Top Picks for 2008
Box Office Buzz • A Word From One of Our Customers • Two Weeks of Free Advertising* • Contact Us
IRON MAN STRIKES GOLD
AT THE BOX OFFICE
The summer movie season kicked off in familiar fashion this May as
IRON MAN rocketed to the top of the box office. The Marvel Comics
adaptation was pure gold its opening weekend and debuted with $102.1
million including Thursday night previews, making it the biggest opening of
the year and the 10th biggest opening of all time. Among non-sequels,
Iron Man is the second-best opening of all time, behind only the first
SPIDER-MAN, another Marvel character.
The worldwide success of Iron Man marks the beginning of a new franchise
and Hollywood’s Iron Age. After becoming the first movie of the year to cross
the $200 million mark, Marvel Entertainment Inc. is determined to capitalize on
the momentum and has already promised to release IRON MAN 2 in 2010.
In addition, four other films based on Marvel superheroes have also been announced to hit theatres in the
next few years: THOR, THE FIRST AVENGER: CAPTAIN AMERICA, THE AVENGERS, and ANT-MAN.
Marvel also has THE INCREDIBLE HULK coming out June 13, and rumor has it Iron Man himself will be
making a cameo in the movie.
Iron Man has officially launched the summer movie season on a high note, and the businesses that jumped
on board with Screenvision Direct got more than they bargained for. Audi has a significant movie tie-in with a
product placement in Iron Man, and the local Audi dealers that got on screen prior to and during the Iron Man
release are now reaping the benefits as millions of consumers
have been exposed to their ads. To reach your valued consumers,
simply go where moviegoers go. Call your Screenvision Direct
representative today to get your brand up on the big screen and Did you know?
be part of the summer sizzle. IRON MAN was the
fourth biggest opening
Source: BoxOfficeMojo.com, DailyPress.com of all time for a
superhero movie.
Source: BoxOfficeMojo.com
behind the SCENES

WALL-E
June 27
Cast: Jeff Garlin, Benjamin Burtt
Wall-E gets left behind after mankind had to leave
Earth. He spends everyday doing what he was
Join sizzling blockbusters and big stars on screen. made for, until he realizes he was meant for more.
Check out our top picks for the remainder of 2008!
THE MUMMY: TOMB OF THE DRAGON
INDIANA JONES AND THE KINGDOM OF August 1
THE INCREDIBLE HULK THE CRYSTAL SKULL unearthed a glowing
June 13 $127 million over Memorial Day weekend and
$152 million including its Thursday bow, making
it the second-best Memorial Day opener ever!
Source: Hollywood Reporter Cast: Brendan Fraser, Jet Li
PROMOTION S : Rick O’Connell, an explorer and his family must
BRAND REINFORCEMENT Cast: Edward Norton, Liv Tyler stop an ancient curse.
THAT WORKS Dr. Bruce Banner is trying to find a cure for the
A WORD FROM ONE OF OUR CUSTOMERS
condition where anger turns him into a giant, HE’S JUST NOT THAT INTO YOU
Screenvision Direct gives you the opportunity green monster. October 24
to be a part of the total movie experience with Cast: Jennifer Aniston, Scarlett Johansson
in-lobby promotions. Combining lobby GET SMART A persistent guy falls for a woman who can’t
promotions with spots and/or on-screen ads June 20 figure out the behavior of the men in her life.
generate stronger business awareness. A
broad range of options for your business can QUANTUM OF SOLACE
greet the moviegoer as they arrive, and remind aka BOND 22
November 7
them of your on-screen ad as they leave. “We chose Screenvision Direct to do a local cinema
branding campaign since it allowed us to reach a
Cast: Steve Carell, Anne Hathaway captive audience that is hard to reach with other
Your Screenvision Direct sales rep can show
Secret agent Maxwell Smart and his more mediums. Being on a big screen has helped us to
you how to use banners, counter cards,
competent female partner battle the forces increase awareness of our Lexus dealership as well
standees, demonstrations and vehicle displays of KAOS. as strengthened our name recognition in the local
to complement your on-screen campaign. Take Cast: Daniel Craig, Judi Dench
community. We are able to reach our desired
advantage of these in-lobby opportunities THE DARK KNIGHT James Bond returns for another secret mission.
demographic in a cost effective and productive way.
which have limited availability. July 18 Also, it has been a great addition to our advertising
HARRY POTTER
on local cable, radio, and magazines.”
AND THE HALF-BLOOD PRINCE
November 21
Did you know? Frank Williams
Cast: Daniel Radcliffe, Emma Watson
77% of moviegoers rated Ray Catena Lexus
Harry Potter discovers an old, mysterious book
their summer movie
Cast: Christian Bale, Maggie Gyllenhaal and begins to learn more about Lord Voldemort’s
experience as
In this sequel to ‘Batman Begins’, Batman takes dark past.
“Time/Money Well Spent”.
on a psychotic bank robber known as The Joker.
Source: Nielsen Research Groups
American Moviegoing Study 2007
behind the SCENES behind the SCENES

1 LA SCALA il TRITTICO COUNTER CARD
2 LA SCALA AIDA AD
3 LA SCALA OPERA AMERICA AD
(Campaign included Online Ads
and numerous Print Publications)
Screenvision Alternative Content
V2.1

Photos: Marco Brescia/Teatro alla Scala
IL TRITTICO
Thursday, May 15 Experience world-class opera with this high definition digital cinema event
For operas and more information visit at select theatres nationwide of La Scala’s production of Giacomo Puccini’s
opera.screenvision.com Il Trittico directed by Luca Ronconi
BROUGHT TO YOU BY

and
present
A at L S

Experience world-class opera with this high definition
digital cinema event series at select theatres nationwide
of La Scala’s productions of:
Weds, March 26 Giuseppe Verdi’s La Traviata
Directed by Liliana Cavani
Weds, April 30 Gaetano Donizetti’s Maria Stuarda
Directed by Pier Luigi Pizzi
Weds, May 15 Giacomo Puccini’s Il Trittico
Directed by Luca Ronconi
Tickets $20
For theatre locations and information
visit opera.screenvision.com
BROUGHT TO YOU BY

1 CONGRATULATORY AD
(Ongoing Ad Series includes Box Office,
Film Journal, Motion Picture Club and others)
2 WINTER AD: Covered Ground
3 FALL AD: Fall Coverage
4 SPRING AD: Grow with Us
(Ads Series includes Box Office, Film Journal
and others, includes eMail Blasts)
Screenvision Exhibitor Relations
V2.1

Congratulates This Year’s
ShowEast Award Winner
Recipient
National Amusements,
Salah M. Hassanein
Humanitarian Award
Screenvision’s High Definition network uses Sanyo digital LCD projectors.
Trademarks are the property of their respective owners.

For unmatched professionalism
and unlimited income generating opportunities,
call Darryl Schaffer, EVP, Exhibitor Relations
212.497.0480
covered ground.
Exhibitors: Join us now and be a part of Screenvision’s
network - over 14,000 screens across all 50 states. A host of turnkey
advertising solutions and innovative product development
programs await you.
where exhibitors grow
Screenvision’s High Definition network uses Sanyo digital LCD projectors.
Trademarks are the property of their respective owners.

Grow with us now.
Call Darryl Schaffer, EVP, Exhibitor Relations
212.497.0480

Thanks for Viewing
V2.1