Brandon Chivers

Professor Klinkowstein

Which college will land
you the highest-paying
job?
Selected Business Article

ht...
Brandon Chivers

Professor Klinkowstein

Harvey Mudd College among the highest
earning post-grad
Brandon Chivers

Professor Klinkowstein

Summary
•Average mid-career salary: $124,300
•STEM (science, technology, engineer...
Brandon Chivers

Professor Klinkowstein

Social Circumstance
Social Group: people 18-25
Circumstance: Students applying to...
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Fall Open House Admission Center
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Bernon Hall: Admission Center
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Welcoming Sign
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Washington Park: NYU
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Sara Fox
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Diana Pedra
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Billy Cohen
Brandon Chivers

Professor Klinkowstein

Ethnographic Research

Conner Milfred
Ethnographic Research
Observations

Brandon Chivers

Professor Klinkowstein

•15 people present at the fall undergraduate ...
Ethnographic Research
Observations

Brandon Chivers

Professor Klinkowstein

•Boy was looking rapidly through his Hofstra
...
Ethnographic Research
Observations

Brandon Chivers

Professor Klinkowstein

•Every prospective student is with a parent

...
Ethnographic Research
Findings

Brandon Chivers

Sarah Fox:
What is the component in choosing a college?

•Location, locat...
Ethnographic Research
Findings

Brandon Chivers

Diana Pedra:
What is the component in choosing a college?

•Nice campus a...
Ethnographic Research
Findings

Brandon Chivers

Conner Milfred:
What is the component in choosing a college?

•Study abro...
Ethnographic Research
Findings

Brandon Chivers

Billy Cohen:
What is the component in choosing a college?

•Their father ...
Brandon Chivers

Diagonals

Professor Klinkowstein
Brandon Chivers

Arcs

Professor Klinkowstein
Brandon Chivers

Irregular Shapes

Professor Klinkowstein
Brandon Chivers

Grids

Professor Klinkowstein
Brandon Chivers

Monochromes

Professor Klinkowstein
Brandon Chivers

Neutrals

Professor Klinkowstein
Brandon Chivers

High Key

Professor Klinkowstein
Brandon Chivers

Low Key

Professor Klinkowstein
Brandon Chivers

Combination

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein

Combination: Black & White
Brandon Chivers

Professor Klinkowstein

Proposal
•The product will give a more concise set of options in creating the

pe...
Brandon Chivers

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein

Diagram Elements
1. Previous methods

2. College applications
3. When applying to...
Brandon Chivers

Sketch #1

Professor Klinkowstein
Brandon Chivers

Sketch #2

Professor Klinkowstein
Brandon Chivers

Sketch #3

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein
Brandon Chivers

Professor Klinkowstein

Tagline Research
1. Burger King: “Have it your way”
2. Verizon: “We never stop wo...
Brandon Chivers

Tagline Study

Professor Klinkowstein
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Which college will get you the highest-paying job?

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Which college will get you the highest-paying job?

  1. 1. Brandon Chivers Professor Klinkowstein Which college will land you the highest-paying job? Selected Business Article http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN
  2. 2. Brandon Chivers Professor Klinkowstein Harvey Mudd College among the highest earning post-grad
  3. 3. Brandon Chivers Professor Klinkowstein Summary •Average mid-career salary: $124,300 •STEM (science, technology, engineering and mathematics) •The more money people make, the better they like their job.
  4. 4. Brandon Chivers Professor Klinkowstein Social Circumstance Social Group: people 18-25 Circumstance: Students applying to university/students currently enrolled and intended major
  5. 5. Brandon Chivers Professor Klinkowstein Ethnographic Research Fall Open House Admission Center
  6. 6. Brandon Chivers Professor Klinkowstein Ethnographic Research Bernon Hall: Admission Center
  7. 7. Brandon Chivers Professor Klinkowstein Ethnographic Research Welcoming Sign
  8. 8. Brandon Chivers Professor Klinkowstein Ethnographic Research Washington Park: NYU
  9. 9. Brandon Chivers Professor Klinkowstein Ethnographic Research Sara Fox
  10. 10. Brandon Chivers Professor Klinkowstein Ethnographic Research Diana Pedra
  11. 11. Brandon Chivers Professor Klinkowstein Ethnographic Research Billy Cohen
  12. 12. Brandon Chivers Professor Klinkowstein Ethnographic Research Conner Milfred
  13. 13. Ethnographic Research Observations Brandon Chivers Professor Klinkowstein •15 people present at the fall undergraduate open house. •Divided into groups •Prospective students were talking enrolled students at Hofstra.
  14. 14. Ethnographic Research Observations Brandon Chivers Professor Klinkowstein •Boy was looking rapidly through his Hofstra admission guide •The girl across fidgets with her phone constantly •The parents are attempting to connect with one another, boasting about their children.
  15. 15. Ethnographic Research Observations Brandon Chivers Professor Klinkowstein •Every prospective student is with a parent •Parents taking over most of the conversations, rather than the student. •The students are dressed in casual clothes: jeans, leggings, jackets, blouses
  16. 16. Ethnographic Research Findings Brandon Chivers Sarah Fox: What is the component in choosing a college? •Location, location, location What was your first choice? Why? •New York University: They had a great business program. What major and why? Is it money or aspirations? •Entrepreneurship in order to create a business to better the world Professor Klinkowstein
  17. 17. Ethnographic Research Findings Brandon Chivers Diana Pedra: What is the component in choosing a college? •Nice campus and a small class What was your first choice? Why? •Providence college: campus size, prestigious What major and why? Is it money or aspirations? •Undecided: “I don’t really know a career that is a perfect fit.” Professor Klinkowstein
  18. 18. Ethnographic Research Findings Brandon Chivers Conner Milfred: What is the component in choosing a college? •Study abroad programs, and a business school. What was your first choice? Why? •Columbia: met all requirements What major and why? Is it money or aspirations? •Business management because they wanted money for the future. Professor Klinkowstein
  19. 19. Ethnographic Research Findings Brandon Chivers Billy Cohen: What is the component in choosing a college? •Their father wanted them to attend a business school. What was your first choice? Why? •Boston University, because of previous relatives. What major and why? Is it money or aspirations? •International business, because it’s the parents wish. Professor Klinkowstein
  20. 20. Brandon Chivers Diagonals Professor Klinkowstein
  21. 21. Brandon Chivers Arcs Professor Klinkowstein
  22. 22. Brandon Chivers Irregular Shapes Professor Klinkowstein
  23. 23. Brandon Chivers Grids Professor Klinkowstein
  24. 24. Brandon Chivers Monochromes Professor Klinkowstein
  25. 25. Brandon Chivers Neutrals Professor Klinkowstein
  26. 26. Brandon Chivers High Key Professor Klinkowstein
  27. 27. Brandon Chivers Low Key Professor Klinkowstein
  28. 28. Brandon Chivers Combination Professor Klinkowstein
  29. 29. Brandon Chivers Professor Klinkowstein Combination: Black & White
  30. 30. Brandon Chivers Professor Klinkowstein Proposal •The product will give a more concise set of options in creating the perfect college/university match per individual; which will be based upon big data (social media), major, money options, and post-grad career retention. An additional proponent of an MRI, through a neurological exam, determines the accuracy of a decision based upon neurotransmitters that react at the receptor to a list of probing questions. Giving the student an overall match that is better personalized then previous surveys.
  31. 31. Brandon Chivers Professor Klinkowstein
  32. 32. Brandon Chivers Professor Klinkowstein
  33. 33. Brandon Chivers Professor Klinkowstein
  34. 34. Brandon Chivers Professor Klinkowstein
  35. 35. Brandon Chivers Professor Klinkowstein
  36. 36. Brandon Chivers Professor Klinkowstein Diagram Elements 1. Previous methods 2. College applications 3. When applying to college 4. Better college, major, career matches
  37. 37. Brandon Chivers Sketch #1 Professor Klinkowstein
  38. 38. Brandon Chivers Sketch #2 Professor Klinkowstein
  39. 39. Brandon Chivers Sketch #3 Professor Klinkowstein
  40. 40. Brandon Chivers Professor Klinkowstein
  41. 41. Brandon Chivers Professor Klinkowstein Tagline Research 1. Burger King: “Have it your way” 2. Verizon: “We never stop working for you” 3. Mac OS X: “The future is here”
  42. 42. Brandon Chivers Tagline Study Professor Klinkowstein
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