Brando Social Alan Moore From Interruption to Engagement

2 simple questions 1). What is engagement and why is it so central to our daily lives? 2). What does it mean to foster Engagement?

a “We Media” for a “We Species” People embrace what they create

What we; could do should do might do for you

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions [2] Create new business concepts [3] Enable companies large and small to rethink their business strategies [4] Advise on digital and mobile strategies [5] Create products & services [6] Developed cross-platform marketing communication initiatives

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions [2] Create new business concepts [3] Enable companies large and small to rethink their business strategies [4] Advise on digital and mobile strategies [5] Create products & services [6] Developed cross-platform marketing communication initiatives

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions [2] Create new business concepts [3] Enable companies large and small to rethink their business strategies [ 4] Advise on digital and mobile strategies

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions [2] Create new business concepts [3] Enable companies large and small to rethink their business strategies [4] Advise on digital and mobile strategies [5] Create products & services [6] Developed cross-platform marketing communication initiatives

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions [2] Create new business concepts [3] Enable companies large and small to rethink their business strategies [4] Advise on digital and mobile strategies [5] Create products & services [6] Developed cross-platform marketing communication initiatives

[1] Enable our clients to look upon the world with fresh eyes, which helps them make the right strategic decisions [2] Create new business concepts [3] Enable companies large and small to rethink their business strategies [4] Advise on digital and mobile strategies [5] Create products & services [6] Developed cross-platform marketing communication initiatives

educating…

De–schooling ourselves in straight line thinking Re-schooling ourselves in No Straight Line thinking

The networked society

Flowability

Hot media

And your purpose in life is?

thinking…

‘ Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – including internet spaces and platforms and mobile telecommunication sources. The book addresses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book helps the advance understanding and use of social media.

doing…

Co-creation & harnessing collective intelligence

Tarantino’s Film school. Act with Tom Cruise

Brand Experience - “You can live Life or you can live a Fanta Life”

Brand Experience - “You can live Life or you can live a Fanta Life”

Business propositions technologies & capability

A celebration of our cultural diversity that links directly into the concept of Citizenship. A modern day doomsday book, a snapshot of our life in Britain today presented in real time. A multi-genre-interactive experience that demonstrates the real character and personality of “Britishness”.

The Challenge for the Idea “ Stimulate usage, increase ARPU and drive incremental revenue, primarily through MMS, SMS and video”

The Real Challenge Creating an idea that is entertaining and engaging enough for people to want to be a part of…… what’s in it for me?

TV programming great platform for mobile Change people’s behaviour Rich media Story telling Entertaining Digital Screen Nation

Creating fans for 21st Century holistic pet care products

Sixth Sense Business case Step 1 Step 2 Step 3 Early Adopter Majority Late Majority PEDIGREE EXECUTION SIXTH SENSE LAUNCH SIXTH SENSE NPD PEDIGREE NPD SIXTH SENSE NPD 6th Sense NSV 6th Sense Profit Pedigree NSV Pedigree Profit By 2010 By 2015 59 Mio€ 11 Mio€ N/A N/A 75 Mio€ 15 Mio€ 52 Mio€ 7 Mio€ 90 Mio€ 21 Mio€ 103 Mio€ 15 Mio€ Step 1 Step 2 Step 3 Early Adopter Majority Late Majority

pioneering products for pets that respect their true nature

A holistic combination of careful distribution, marketing, new media, packaging to deliver a a sense of clear differentiation from all other petcare brands Communications, like the brand, are designed with its consumers’ tastes and behaviours in mind Communication strategy :

Brando Social Alan Moore From Interruption to Engagement