Brando Social Success with social media

Up your budget treasure hunt Up Your Budget Treasure Hunt for Budget Car Rental in 2005 First blog-based viral marketing campaign, promoted entirely through bloggers and blog advertising – No traditional marketing whatsoever. 1 million unique visits to the site 2,000 registered treasure hunters 10 million page views in 4 weeks. Clue videos downloaded 43,000 times.

Up Your Budget Treasure Hunt for Budget Car Rental in 2005

First blog-based viral marketing campaign, promoted entirely through bloggers and blog advertising –

No traditional marketing whatsoever.

1 million unique visits to the site

2,000 registered treasure hunters

10 million page views in 4 weeks.

Clue videos downloaded 43,000 times.

Dell: To Hell… and back Jeff Jarvis made Dell Hell no1 google return Dell began participating with bloggers and social media experts listened and participated - even put one of its exploded laptops on its blog Let users tell them what to do on IdeaStorm.

Jeff Jarvis made Dell Hell no1 google return

Dell began participating with bloggers and social media experts

listened and participated - even put one of its exploded laptops on its blog

Let users tell them what to do on IdeaStorm.

Dell’s results At start of program, 49% of blog posts were negative. By Aug 07 22% negative. Direct2Dell ranks among highest corporate blogs. Direct2Dell gets more than 5m uu a month Over 8500 ideas submitted via IdeaStorm That was 2007 – Dell has continued to build since with twitter strategies and their recent digitalnomads initiative. Dell is walking its talk with Social Innovation competition with $50K prize. Dell says its twitter strategy alone earned it £1m in additional revenues

At start of program, 49% of blog posts were negative.

By Aug 07 22% negative.

Direct2Dell ranks among highest corporate blogs.

Direct2Dell gets more than 5m uu a month

Over 8500 ideas submitted via IdeaStorm

That was 2007 – Dell has continued to build since with twitter strategies and their recent digitalnomads initiative.

Dell is walking its talk with Social Innovation competition with $50K prize.

Dell says its twitter strategy alone earned it £1m in additional revenues

Sony Pictures: Going where they go Via Jeremiah Owyang

Adopting the wheel They saw there was an existing community with a good fit using an existing application Rebranded Vampires Widget with 30 Days Night Vampires , is RPG where members ‘bite’ each other to receive points (and duel) Already popular with over 3 million installs in Facebook. Launched a sweepstake to generate registrations and glean intelligence. $150o prize Placed ads on the rebranded vampire applications to promote the sweekstake.

They saw there was an existing community with a good fit using an existing application

Rebranded Vampires Widget with 30 Days Night

Vampires , is RPG where members ‘bite’ each other to receive points (and duel)

Already popular with over 3 million installs in Facebook.

Launched a sweepstake to generate registrations and glean intelligence. $150o prize

Placed ads on the rebranded vampire applications to promote the sweekstake.

Vampire Results In 3 weeks, 59,100 sweepstakes entries. 11,642,051 visits on bite page, 17,652,567 for the stats page

In 3 weeks, 59,100 sweepstakes entries.

11,642,051 visits on bite page,

17,652,567 for the stats page

Wii Fit blogger party Blogger outreach identifed Heather Armstrong (Dooce) Nintendo threw a Wii Fit party at her house for her and 10 friends. Then gave 5 sets of Wiis 5 Wii Fits to her to give away. She blogged her involvement. Stressed that she wasn't being paid: “ I work very hard to make sure you can trust that what I say here is in no way influenced by advertisers or corporations who are trying to reach a bunch of eyeballs.”

Blogger outreach identifed Heather Armstrong (Dooce)

Nintendo threw a Wii Fit party at her house for her and 10 friends.

Then gave 5 sets of Wiis 5 Wii Fits to her to give away.

She blogged her involvement.

Stressed that she wasn't being paid:

“ I work very hard to make sure you can trust that what I say here is in no way influenced by advertisers or corporations who are trying to reach a bunch of eyeballs.”

ROI? 3700% Armstrong said she’d select 5 winners at random from people that commented on her post. Got 42,232 comments. Her community thought she was giving them something useful – and they passed that on. Great for her, great for Nintendo. Cost to Nintendo (of products) $1000 Nintendo only had to sell 11 Wiis from this promotion, to break even. An ROI of 3700%! http://flickr.com/photos/chrisjones/

Armstrong said she’d select 5 winners at random from people that commented on her post.

Got 42,232 comments. Her community thought she was giving them something useful – and they passed that on.

Great for her, great for Nintendo.

Cost to Nintendo (of products) $1000

Nintendo only had to sell 11 Wiis from this promotion, to break even.

An ROI of 3700%!

Be prepared Image by Roger Eickholt

200,000 views with zero effort The photo on Roger Eickholt's Flickr page got shared on social media sites More than 200,000 people viewed it in one day. Nobody told Eickholt. Only when the press contacted him did check his Flickr account and find he’d acquired new audience. 100+ added him to their lists of favorite Flickr users They get notified every time he posts a new photo. Reddit.com topped the referrals

The photo on Roger Eickholt's Flickr page got shared on social media sites

More than 200,000 people viewed it in one day.

Nobody told Eickholt.

Only when the press contacted him did check his Flickr account and find he’d acquired new audience.

100+ added him to their lists of favorite Flickr users

They get notified every time he posts a new photo.

Reddit.com topped the referrals

What interests us… Few know what type of photograph, video or news is to explode "It just seems so random," Eickholt said. Eickholt doesn't even consider this among his best pictures. "It's interesting, I suppose," he said. "But it's not photographically that great, you know. It's not technically great.“ Got him on the books of Rex Features.

Few know what type of photograph, video or news is to explode

"It just seems so random," Eickholt said.

Eickholt doesn't even consider this among his best pictures. "It's interesting, I suppose," he said. "But it's not photographically that great, you know. It's not technically great.“

Got him on the books of Rex Features.

B2B? SAP transforms itself In 2002 World’s 3 rd largest software company SAP planed to transform itself through social media Built an open platform to involve developers inside and outside the company Developer network aimed at increasing adoption of SAP products and education of new customers by existing customers Increased perceived value of products

In 2002 World’s 3 rd largest software company SAP planed to transform itself through social media

Built an open platform to involve developers inside and outside the company

Developer network aimed at increasing adoption of SAP products and education of new customers by existing customers

Increased perceived value of products

Results Membership rose 340K to 750K in 15 months Page views grew 75m (to 150m) in two years Up to 3000 have created software guides etc to help other customers. They are rated by community and rewarded by SAP. 60% active contributors are not SAP employees 4000 posts daily Customer satisfaction up from 4.11 to 4.24/5

Membership rose 340K to 750K in 15 months

Page views grew 75m (to 150m) in two years

Up to 3000 have created software guides etc to help other customers. They are rated by community and rewarded by SAP.

60% active contributors are not SAP employees

4000 posts daily

Customer satisfaction up from 4.11 to 4.24/5

SAP transformed “ SAP was viewed as rigid, monolithic, overly process-oriented. Our communities have dramatically shifted that view… “ We are now viewed as open and collaborative” Mark Yolton, VP SAP Community Networks Spin off for recruitment and retention

“ SAP was viewed as rigid, monolithic, overly process-oriented. Our communities have dramatically shifted that view…

“ We are now viewed as open and collaborative”

Mark Yolton, VP SAP Community Networks

Spin off for recruitment and retention

And many more BrandoSocial.com

BrandoSocial.com