How Managed Mobile Marketing Solutions Generate More Business


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This presentation shows how mobile engagement is increasing across the world.

It demonstrates the importance of having a mobile website... Having a mobile website is no longer optional.

The other features included Mobile Websites which facilitate brand engagement include:
1. Click-to-call
2. Click-to-SMS
3. Click-to-Email
4. Mobile friendly data capturing forms
5. Appointment setting/ Reservations module
6. Mobile Commerce-receive payments made on mobile phones
7. Events-promote upcoming events
8. Promotions/Special Offers
9. Videos
10. Picture galleries
11. Menus/ Products and Services offerings
12. Operating hours
13. Click-to-Map: with directions to your business establishment/s( with GPS accuracy)
14. Social Sharing
15. QR codes for integrating offline marketing with mobile marketing
16. Mobile Discount Coupons- great for increasing traffic during off-peak periods
17. Search Engine Friendly Mobile Webpage- that are easily found on GOOGLE
18. Compatible with all smartphones including iPhones, BlackBerry, Androids and Windows.

Using our proprietary software, we create Facebook Contests for your Business Facebook Fan Page, whereby you give away something that your target audience values, for free as an incentive for participation. Initially this will encourage your current customers to share your message/ spread your message to their networks, by so doing you turn your contest entries into potential advertising channels/ marketing channels for your brand. In turn, the people on your current customers network will receive marketing message, get to know your brand, engage with your brand, become customers and will also contribute to the spreading of your marketing message when they enter the contest. This creates a viral marketing effect for your business.


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How Managed Mobile Marketing Solutions Generate More Business

  1. 1. Feb. 28, 2014 Company Overview
  2. 2. Agenda  About Brandmate  Why Mobile?  Mobile Strategy  Premium Mobile Websites  Sample Applications  QR Codes  Text Messaging
  3. 3. About Brandmate Brandmate is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs, promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
  4. 4. The Mobile Revolution  More than a third of Adults in South Africa own a smart phone.  95% of smartphone owners search locally. By 2015 more mobile phones will connect to the Internet in S. Africa than computers Smartphone users have almost DOUBLED in South Africa between 2010 and 2014
  5. 5. A Mobile Website is MOBILE! Smartphones are always on, always with you
  6. 6. Smartphones Are Used Everywhere
  7. 7. The Number Of Mobile Internet Users Is Exploding Exponential Growth in Searches on Smartphones
  8. 8. Engagement is on the Rise
  9. 9. Mobile Web Browsing On The Rise
  10. 10. Google Gives Precedence to Mobile Optimized Websites Local isMADEFORMOBILE! Kevin Z.
  11. 11. Viral Social Media Marketing
  12. 12. Search Engine Friendly Pages
  13. 13. Mobile Commerce
  14. 14. Offline-to-Mobile Integration
  15. 15. More to Mobile Marketing than Text Messages
  16. 16. Teenagers and The More Mature ALL Embracing Smartphones
  17. 17. Consumers use smartphones to search for Local Businesses
  18. 18. Mobile is Immediate! 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress
  19. 19. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS • Mobile Web • Mobile Advertising • SMS Contesting CONSIDERATION PREFERENCE PURCHASE • Mobile Web • Mobile Web • Mobile Web • Mobile Updates • SMS Coupon or • Mobile Coupon Incentives and Updates opt-in • Mobile Apps • Mobile Apps • mCommerce LOYALTY • • • • • Mobile Web SMS updates Coupons (Web & SMS) Mobile Apps Polling and Voting You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
  20. 20. N
  21. 21. Platform Benefits     Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, robust, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
  22. 22. Premium Mobile Websites Our mobile sites lives in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
  23. 23. Mobile Website vs Standard Website A Mobile Website is designed to help your visitors take action quickly
  25. 25. Some of our Professional Designs
  26. 26. Over 30 features
  27. 27. Mobile Microsites Contact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
  28. 28. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter 2 years from R59 No contract R1300  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
  29. 29. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform  Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: Sample • • • • Have immediate impact on your brand Eliminate printing and mailing costs Track redemption rates Minimize investment in your POS set-up
  30. 30. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information    Mobile commerce will surpass eCommerce A must have for ticket-based events and retail Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
  31. 31. QRCodes+ Geo-Location Kevin Z.
  32. 32. The QRPRO Matrixx Marketing Cycle Publish Improve Measure Engage Conversion
  33. 33. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives!
  34. 34. Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  35. 35. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Response Rate Interactive MMS Targeted MMS Mass MMS Announcements Personalized MMS Go Green
  36. 36. Visitors Unlikely To Return To A Non-mobile Friendly Website
  37. 37. Not Being Mobile Friendly isa VERY Bad Thing… Kevin Z.
  38. 38. Non-Mobile Friendly SitesHurt Reputation ! site that’s not designed for mobile can A leave users feeling downright frustrated: !48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile friendly !36% said they felt like they’ve wasted their time by visiting those sites !52% of users said that a bad mobile experience made them less likely to engage with a company !48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
  39. 39. Premium Mobile WebsitesTurn Visitorsinto Customers Kevin Z.
  40. 40. Mobile User -Experience • Mobile users want to land on a website that immediately presents the key information quickly, cleanly and concisely. • They want a website that is easy to read and has the key information • immediately accessible. This means that a mobile website should be a much more simplified version of a main website, providing only the most important information -- and it should be designed so the mobile site is easy for • visitors to navigate using only their fingers. Desktop websites are still very valuable assets, but do not translate well on mobile devices. Mobile visitors usually want to get in and out quickly, having found the specific information they were looking for. They are not interested in browsing or reading extensively on their tiny screen.
  41. 41. Mobile Web isthe Epicenter of Mobile Strategy QR Codes External Factors External Factors Advertising External Factors M obile Web SMS Marketing External Factors Mobile Apps Kevin Z.
  42. 42. Mobile Communication Flows Scan QR Code Visit Mobile Website Tap-to-Call Kevin Z.
  43. 43. Mobile Communication Flows Text to 71441 Link to Mobile Website Redeem Mobile Coupon Mobile coupons have 10x higher redemption rate than printed coupons Kevin Z.
  44. 44. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
  45. 45. Mobile Communication Flows Text to 71441 Link to Mobile Website Connect on Social Media Kevin Z.
  46. 46. Mobile Communication Flows Scan QR Code Auto-Text to 71441 SMS With Link to Mobile Website Kevin Z.
  47. 47. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Lead Generation Tailor Mobile Marketing for Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from offline media (print, TV, etc.) SMS: Phone #, carrier, referring source Mobile Web advertising Mobile Web: Impressions, clicks, referring sources SMS Contesting Mobile Web: Location, device type. Must ask for personally identifiable info. Sponsored apps QR code response QR Codes: Geo-location information and real-time data In-app advertising Print advertising (QR) In-app: Impressions, engagement, clicks. Print: Real-time scan, location and path data.
  48. 48. What your customer wish you would DO!
  49. 49. Thank You! Contact Us Visit our website: OR Our mobile website: AND CHOOSE A PLAN