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Twitter And Its Tools By  Robin
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Twitter And Its Tools By Robin


Twitter And Its Tools By Robin Goel

Twitter And Its Tools By Robin Goel

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  • 1. Robin Goel May 1st, 2009
  • 2. What is Twitter ?
    • Twitter is a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
    • "tweets", to your friends, or "followers."
  • 3. Our communication tools are shrinking… Big Tome Big Tome pdf My blog Welcome to Microblogging Revolution
  • 4. Why do people use Twitter ? t keeps you connected with: i keeps you connected with : g Tome
    • Your community
    • Your industry
    • Your friends
    • Your world
  • 5. How do businesses use Twitter ?
  • 6. Twitter helps businesses:
    • Raise awareness
    • Offer proactive customer service
    • Answer questions
    • Promote events, products, services
    • Network and partner
    • Internal Pipe - Yammer
  • 7. Businesses should NOT:
    • Be sales-oriented robots
    • Be repetitive and dull
    • Follow too many people at once
    • Avoid negative feedbacks.
  • 8.
    • Be conversational
    • Jump in the discussion
    • Pay attention
    • Pace themselves
    Businesses should:
  • 9. Business Example: Zappos
    • Zappos (@zappos)
      • Customer service
      • Company transparency
      • Brand proliferation
    • Other examples:
      • Comcast (@comcastcares)
      • (@delloutlet)
      • Motore Coffee (@motore)
  • 10. Twitter Terminology
    • Jargon:
      • Tweets = 140-character updates on Twitter
      • Follower = A user interested in your updates
    • Symbols:
      • @ = Public conversations
      • # = Adding a tag to a tweet
      • RT = Retweeting is sharing tweets with others
      • d = Direct messages are similar to e-mails
  • 11. TOOLS
  • 12. 1. Twitterfeed
    • - Integrates your RSS feeds with your Twitter account.
    • - Automatically share your tweet on Facebook
    • - New content posted on your Social Media site gets tweeted.
    2. Twiddeo - Update your Twitter via videos instead of words. - Upload your video and a short description about it.
  • 13. 3. Twit Wall - Got frustrated with 140 limited characters. - Login with your existing Twitter account. - Now you can write Tweets that are over 140 characters. 4. Twhirl - A Messenger- like software, free to download and install. - Post Tweets like sending messages using instant messenger software. - Also see Tweets from those whom you're following on Tweeter.
  • 14. 5. Group Tweet - Allows you to set up a Twitter group, get your friends, customers etc. - Broadcast your Tweets visible to your group members only. 6. Twellow - A Yellow Pages like service for Twitter. - A Search engine for Twitter. - one is able to add other social links like Facebook, Linkedin, Digg etc, which they belong to.
  • 15. 7. Twitscoop - Find the hottest topic people are tweeting right now. - Allows allow you to either enter a keyword or a person's Twitter name to track a conversation, topic or conference. - Results refreshes every 20 seconds. 8. Twitterless - Tells you who stops following you and graphs your follower history overtime. - See all of your followers or friends on one page. Filter them by keywords in their description. - See where your followers are in the world on a Google map and find out where your follower base is strongest.
  • 16. 9. Mr.Tweet - Get relevant followers by recommending you to them. - Discover great people relevant to your current needs. - Improve your Twitter usage via useful statistics. 10. Tweet Deck - Personal browser for staying in touch with happening around the world. - Update Facebook and follow your Facebook friends. - Columns to create personal dashboard.
  • 17. Victor Keegan, The Guardian “ Those who criticise use of Twitter at work haven't seen the tectonic plates moving… … social networks such as these are the way businesses will be run in the future…”
  • 18. How often do you tweet….? Join me at: