1. B R A N D I N G
N E T W O R K S
BRANDING NETWORKS
SOCIAL MEDIA AUDITS
2. B R A N D I N G
N E T W O R K S
SOCIAL MEDIA AUDIT
Yes, its true: Social Media are Booming
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Digital marketing operations, have become too complex ecosystems
3. B R A N D I N G
N E T W O R K S
SOCIAL MEDIA AUDIT
The purposes of a Social Media Audit are:
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• Save Money: reduce waste and leakage due to poor tactics, resource gaps and mis-direction.
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• Optimize ROI: through adjustments in staff composition and marketing mix
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• Beat the Competition: detailed planning roadmaps provide clear strategies for market
differentiation and superiority
4. B R A N D I N G
N E T W O R K S
Who needs a Digital Marketing Audit?
Social media are booming. As such any senior executive who has a growing interest in a company’s
marketing performance is a candidate.
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Boards of Directors
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CEOs who are growingly dependent on social media for corporate performance
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CFOs analyzing the performance of social media and ROI against the competition
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Business Unit Executives conducting strategic planning
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CMOs who are setting up budgets and requesting further investments in social media
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Entrepreneurs who need to identify cost-effective and differentiated digital marketing options
5. B R A N D I N G
N E T W O R K S
Which are the tangible Benefits?
A digital marketing audit uncovers opportunities for ROI optimization, cost savings and realignment of marketing effort and channels involvement.
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• Objective and independent analysis
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• An analytic digital marketing framework for organizing resources and measuring performance
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• Competitor and best-practice benchmarking to guide resource allocation
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• A social media strategic map for corporate planning and execution
6. B R A N D I N G
N E T W O R K S
Make sure you know how to differentiate yourself Vs your competitors