The document summarizes key mobile commerce metrics and trends from April 2015 according to a Mobile Commerce Index. It found that in April 2015, mobile devices accounted for 52% of online visits, a 11% increase from April 2014, and 27% of online revenue, a 23% increase. Smartphone visits and revenue increased substantially compared to desktop. Conversion rates also increased more for smartphones (31%) than desktops (2%). Shorts and tank top purchases increased the most compared to earlier in the year.

1. MOBILE COMMERCE INDEX
APRIL 2015
BRANDING BRAND
brandingbrand.com

2. 2
VISITS
In April 2015, mobile devices generated 52% of all online visits, a 11% increase from April 2014.
APR
2014 30%
47%
17%
Mobile
TabletSmartphoneTotal Visits: 135,332,090
53%
Desktop
38%
52%
14%
Mobile
TabletSmartphoneTotal Visits: 138,062,272
APR
2015
48%
Desktop
Compared to April 2014, desktop’s share of total online visits decreased 9%; smartphone’s share increased 27%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; April 1 - 30, 2014 & 2015
Desktop
9%
Tablet
18%
Smartphone
27%
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3. brandingbrand.com
REVENUE
3
In April 2015, mobile devices generated 27% of all online revenue, a 23% increase from April 2014.
Compared to April 2014, desktop’s share of total online revenue decreased 6%; smartphone’s share increased 63%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
Desktop
6%
Tablet
0%
Smartphone
63%
Total Revenue: $300,873,246
78% Desktop
22%
M
obile
APR
2014
8%
Smartphone
Total Revenue: $320,171,078
73% Desktop
27%
M
obile
APR
2015
13%
Smartphone
Tablet
14%
Tablet
14%
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; April 1 - 30, 2014 & 2015 brandingbrand.com

4. 4
YEAR-OVER-YEAR CHANGE IN CONVERSION RATE
Desktop
2%
Tablet
11%
Smartphone
31%
CONVERSION
APRIL 2014 APRIL 2015
3.25%
Desktop DesktopSmartphone SmartphoneTablet Tablet
3.19%
1.10%
2.46%
0.84%
2.22%
In April 2015, the average mobile conversion across all industries was 1.78%, a 16% increase from April 2014.
Compared to April 2014, desktop conversion decreased 2%; smartphone conversion increased 31%.
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; April 1 - 30, 2014 & 2015 brandingbrand.com

5. 5
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TRENDING PURCHASES
Data Used
9 U.S. Apparel Smartphone Sites on Branding Brand’s Platform; January 1 - April 30, 2015
Pants Capris/Crop Shorts Long Sleeve Shirts T-Shirts Tank Tops
148%
83%
15%
29%
12%15%
In April 2015 compared to Q1 2015, shorts purchases increased 148% and sleeveless shirt purchases increased
83% as a percentage of all items ordered.

6. 6
QUICK HIGHLIGHTS
ABOUT THE MOBILE COMMERCE INDEX
The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites
specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies
commerce and consumer trends across samples of Branding Brand clients in various industries, including
apparel, health and beauty, and home goods.
In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers
around the world.
• In April 2015, mobile devices generated 52%
of all online visits, a 11% increase from April
2014. (pg 2)
• In April 2015, mobile devices generated 27% of
all online revenue, a 23% increase from April
2014. (pg 3)
• Compared to April 2014, desktop conversion
decreased 2%; smartphone conversion
increased 31%.(pg 4)
• Compared to April 2014, desktop’s share of
total online visits decreased 9%; smartphone’s
share increased 27%. (pg 2)
• Compared to April 2014, desktop’s share
of total online revenue decreased 6%;
smartphone’s share increased 63%. (pg 3)
• In April 2015 compared to Q1 2015, shorts
purchases increased 148% and sleeveless shirt
purchases increased 83% as a percentage of all
items ordered. (pg 5)
• In April 2015, the average mobile conversion
across all industries was 1.78%, a 16% increase
from April 2014. (pg 4)
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