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The Age of Advocacy and Influence: 26 Stats Marketers Should Know

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In the social era, advocacy is the new brand influence. In the age of infobesity, advocacy / word-of-mouth becomes one of the most trusted filters of building brand loyalty and fostering brand love …

In the social era, advocacy is the new brand influence. In the age of infobesity, advocacy / word-of-mouth becomes one of the most trusted filters of building brand loyalty and fostering brand love among your current and prospective customers. This deck presents the key 26 facts marketers should consider when crafting impactful strategies for the future.

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  • 1. Source: IBM
  • 2. Source: Jive
  • 3. Source: McKinsey
  • 4. Source: Deloitte
  • 5. Source: TechnoratiMedia
  • 6. Source: TNS
  • 7. Source: Fleishman-Hillard and Hearst Magazines
  • 8. Source: SNCARC
  • 9. Source: MarketingCharts
  • 10. Source: Comscore
  • 11. Source: McKinsey
  • 12. Source: Zuberance
  • 13. Source: Zuberance
  • 14. Source: Zuberance
  • 15. Source: McKinsey
  • 16. Source: McKinsey
  • 17. Source: HBS Press
  • 18. Source: TechnoratiMedia
  • 19. Source: MarketingCharts
  • 20. Source: MarketingCharts
  • 21. Source: MarketingCharts
  • 22. Source: MarketingCharts
  • 23. Source: Texas State University
  • 24. Source: Social Media Today
  • 25. Source: Social Media Today
  • 26. Source: Social Media Today
  • 27. Source: Social Media Today