Future	
  Of	
  TV	
  &	
  Digital	
  Media	
  
21st	
  May	
  2013	
  
Tan	
  Tong	
  Hai	
  
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business
Models
Paid
Ad-Funded
Pirated
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business
Models
Paid
Ad-Funded
Pirated
Paid Multi-Platform Content Providers Deliver
Best-in-class Quality & Features
Multi-Screen Capabilities Premium Quality V...
Advance Analytics Drive Improved
Programming & Content Valuation
Devices
Content Valuation
Improved Programming
Viewership...
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business
Models
Paid
Ad-Funded
Pirated
Ad-Funded Content Providers
Ad-
Funded
Content
Providers
Free-to-
Cable
Free-to-Air
Free-to-
World
Free-to-World Players’ Strength In User
Generated Content & Social Media Drives
Online Viewership & Analytics
YouTube.com ...
Trend of Free-to-World Players Moving
Towards Localization & Chargeable Content
Localized YouTube sites
YouTube premium co...
Paid & Ad-Funded Models Converging
3 Types Of Content Business Models
Paid
Ad-funded
Pirated
Business
Models
Paid
Ad-Funded
Pirated
No Future For TV With Piracy
Fight Against Pirated Content Requires Industry
Collaboration, Govt Regulations & Education
Future Of TV Depends On
Understanding Consumption Patterns
Are You Watching TV or
Is the TV Watching
YOU?
THANK YOU
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Future of TV and Digital Media

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Future of TV and Digital Media

  1. 1. Future  Of  TV  &  Digital  Media   21st  May  2013   Tan  Tong  Hai  
  2. 2. 3 Types Of Content Business Models Paid Ad-funded Pirated Business Models Paid Ad-Funded Pirated
  3. 3. 3 Types Of Content Business Models Paid Ad-funded Pirated Business Models Paid Ad-Funded Pirated
  4. 4. Paid Multi-Platform Content Providers Deliver Best-in-class Quality & Features Multi-Screen Capabilities Premium Quality Video & Sound HD…to 4K TV Enhanced Digital Media Experiences Digital TV Guide 2nd Screen Apps, Social TV In-house Viewing/Networking Features
  5. 5. Advance Analytics Drive Improved Programming & Content Valuation Devices Content Valuation Improved Programming Viewership Analytics
  6. 6. 3 Types Of Content Business Models Paid Ad-funded Pirated Business Models Paid Ad-Funded Pirated
  7. 7. Ad-Funded Content Providers Ad- Funded Content Providers Free-to- Cable Free-to-Air Free-to- World
  8. 8. Free-to-World Players’ Strength In User Generated Content & Social Media Drives Online Viewership & Analytics YouTube.com accounted for more than 99% of all videos viewed on Google property. *Source: http:// www.newmediatrendwatch.com
  9. 9. Trend of Free-to-World Players Moving Towards Localization & Chargeable Content Localized YouTube sites YouTube premium content channels by subscription announced in May’13
  10. 10. Paid & Ad-Funded Models Converging
  11. 11. 3 Types Of Content Business Models Paid Ad-funded Pirated Business Models Paid Ad-Funded Pirated
  12. 12. No Future For TV With Piracy
  13. 13. Fight Against Pirated Content Requires Industry Collaboration, Govt Regulations & Education
  14. 14. Future Of TV Depends On Understanding Consumption Patterns
  15. 15. Are You Watching TV or Is the TV Watching YOU?
  16. 16. THANK YOU
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