Product Placement - A convenient revenue stream for games?

Product PlacementA convenient revenue stream for games?

Alexander Kornelsen• currently graduating in economics• joined madmoo.com in 2008• co-founded Jayanda in 2010• Business Development Executive at Branded Entertainment• Business Development Executive at Jayanda• Director Europe & Russia at OnLegends

AgendaI. All about Product PlacementII. Movie examplesIII. Gaming examplesIV. Advantages online gamesV. Acquisition of products and brands

Product Placement benefits for the media owners- additional revenue stream- higher perceived reality- cross promotion opportunity- recalling users „Placing a brand emotions brand product as a requisite into the plot of a video game“

Product Placement• benefits for the brand owners- use users emotions- image improvement opportunity- raise brand awareness est. $85 billion market in 2014 source: PQ Media Report

Online games Advantages Tracking Easier implementation Dynamic In-Game Adertising Reach of F2P games CPL campaigns Additional content

Acquisition of brands Cold-Contacting Special agencies Product Placement Platform

Payment One-off payment Per active player Per registered player CPC CPM

Thank you for your attention! Want the extra scoop?Contact me: ak@jayanda.com

Product Placement - A convenient revenue stream for games?

by Branded Entertainment

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Product Placement - A convenient revenue stream for games? Presentation Transcript