SMX London: Engagement, the key to higher rankings - Tim Grice
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SMX London: Engagement, the key to higher rankings - Tim Grice






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    SMX London: Engagement, the key to higher rankings - Tim Grice SMX London: Engagement, the key to higher rankings - Tim Grice Presentation Transcript

    • Engagement: The Key To Higher Rankings
    • Popularity Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
    • PopularityEngagement Ranking Signals
    • SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
    • £ Traffic You have to Engage YOUR SITE Engage
    • “There is no shortcut to success.”
    • …Return to Search
    • Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
    • Where do we Start?
    • Identify Poor Performance
    • Cross Reference with Keyword Data
    • Most Panda issues can be solved through better Engagement
    • How do we increase Engagement?
    • Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
    • Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
    • Audience Reporting
    • Consumer Surveys
    • Relevant User Experience Fast Comprehensive Want What
    • Can you get rankings without Links?
    • Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
    • Put your best content in front of people.
    • Rankings without Links 20% Bounce Reduction 200% Time on Page
    • If you have enough links to be in the top 5 you have enough to be at the top.
    • What about Popularity?
    • Your website has to be Popular
    • 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
    • Useful Entertaining News Worthy Insightful Provoke Engagement Audience Led Creative
    • TV Outreach PR Display Social Paid Search Creative Apps
    • You’ll always rank position ‘1’ for brand search
    • 2014 – The year of building better websites.
    • @Tim_Grice Thank You!