SMX London: Engagement, the key to higher rankings - Tim Grice

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SMX London: Engagement, the key to higher rankings - Tim Grice

  1. 1. Engagement: The Key To Higher Rankings
  2. 2. Popularity Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
  3. 3. PopularityEngagement Ranking Signals
  4. 4. SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
  5. 5. £ Traffic You have to Engage YOUR SITE Engage
  6. 6. “There is no shortcut to success.”
  7. 7. …Return to Search
  8. 8. Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
  9. 9. Where do we Start?
  10. 10. Identify Poor Performance
  11. 11. Cross Reference with Keyword Data
  12. 12. Most Panda issues can be solved through better Engagement
  13. 13. How do we increase Engagement?
  14. 14. Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
  15. 15. Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
  16. 16. Audience Reporting
  17. 17. Consumer Surveys
  18. 18. Relevant User Experience Fast Comprehensive Want What
  19. 19. Can you get rankings without Links?
  20. 20. Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  21. 21. Put your best content in front of people.
  22. 22. Rankings without Links 20% Bounce Reduction 200% Time on Page
  23. 23. If you have enough links to be in the top 5 you have enough to be at the top.
  24. 24. What about Popularity?
  25. 25. Your website has to be Popular
  26. 26. 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
  27. 27. Useful Entertaining News Worthy Insightful Provoke Engagement Audience Led Creative
  28. 28. TV Outreach PR Display Social Paid Search Creative Apps
  29. 29. You’ll always rank position ‘1’ for brand search
  30. 30. 2014 – The year of building better websites.
  31. 31. Tim.grice@branded3.com @Tim_Grice Thank You!

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