SMX London: Engagement, the key to higher rankings - Tim Grice

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  • 1. Engagement: The Key To Higher Rankings
  • 2. Popularity Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
  • 3. PopularityEngagement Ranking Signals
  • 4. SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
  • 5. £ Traffic You have to Engage YOUR SITE Engage
  • 6. “There is no shortcut to success.”
  • 7. …Return to Search
  • 8. Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
  • 9. Where do we Start?
  • 10. Identify Poor Performance
  • 11. Cross Reference with Keyword Data
  • 12. Most Panda issues can be solved through better Engagement
  • 13. How do we increase Engagement?
  • 14. Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
  • 15. Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
  • 16. Audience Reporting
  • 17. Consumer Surveys
  • 18. Relevant User Experience Fast Comprehensive Want What
  • 19. Can you get rankings without Links?
  • 20. Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  • 21. Put your best content in front of people.
  • 22. Rankings without Links 20% Bounce Reduction 200% Time on Page
  • 23. If you have enough links to be in the top 5 you have enough to be at the top.
  • 24. What about Popularity?
  • 25. Your website has to be Popular
  • 26. 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
  • 27. Useful Entertaining News Worthy Insightful Provoke Engagement Audience Led Creative
  • 28. TV Outreach PR Display Social Paid Search Creative Apps
  • 29. You’ll always rank position ‘1’ for brand search
  • 30. 2014 – The year of building better websites.
  • 31. Tim.grice@branded3.com @Tim_Grice Thank You!