SMX London: Engagement, the key to higher rankings - Tim Grice
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SMX London: Engagement, the key to higher rankings - Tim Grice






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SMX London: Engagement, the key to higher rankings - Tim Grice SMX London: Engagement, the key to higher rankings - Tim Grice Presentation Transcript

  • Engagement: The Key To Higher Rankings
  • Popularity Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
  • PopularityEngagement Ranking Signals
  • SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
  • £ Traffic You have to Engage YOUR SITE Engage
  • “There is no shortcut to success.”
  • …Return to Search
  • Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
  • Where do we Start?
  • Identify Poor Performance
  • Cross Reference with Keyword Data
  • Most Panda issues can be solved through better Engagement
  • How do we increase Engagement?
  • Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
  • Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
  • Audience Reporting
  • Consumer Surveys
  • Relevant User Experience Fast Comprehensive Want What
  • Can you get rankings without Links?
  • Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  • Put your best content in front of people.
  • Rankings without Links 20% Bounce Reduction 200% Time on Page
  • If you have enough links to be in the top 5 you have enough to be at the top.
  • What about Popularity?
  • Your website has to be Popular
  • 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
  • Useful Entertaining News Worthy Insightful Provoke Engagement Audience Led Creative
  • TV Outreach PR Display Social Paid Search Creative Apps
  • You’ll always rank position ‘1’ for brand search
  • 2014 – The year of building better websites.
  • @Tim_Grice Thank You!