Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

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  • 1. Winning the
  • 2. Winning the
  • 3. Build Links ? Profit
  • 4. http://b3.io/FirstMoment
  • 5. http://b3.io/ZeroMoment
  • 6. Source: Nielsen
  • 7. These aren’t the sites you’re looking for
  • 8. The current CITATIONS BUILD CONVERSATIONS NEWS Popularity LINKS Authority Relevance Freshness is listening to… DESIGN CONTENT PLATFORM Engagement UX Structure Quality
  • 9. http://b3.io/PopularityVsAuthority
  • 10. What is the most important factor in the design of a website? The website makes it easy for me to find what I want The website offers a cutting edge interactive experience The website has a beautiful appearance Other
  • 11. silverbackapp.com
  • 12. Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  • 13. Thank you! Get in touch: stephen.kenwright@branded3.com @stekenwright