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Winning the
Winning the
Build
Links
?
Profit
http://b3.io/FirstMoment
http://b3.io/ZeroMoment
Source: Nielsen
These aren’t the sites you’re looking for
The current
CITATIONS
BUILD
CONVERSATIONS
NEWS
Popularity
LINKS
Authority
Relevance
Freshness
is listening to…
DESIGN
CONT...
http://b3.io/PopularityVsAuthority
What is the most important factor in the design of a website?
The website makes it easy for me to find what I want
The web...
silverbackapp.com
Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
Thank you!
Get in touch: stephen.kenwright@branded3.com
@stekenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright
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Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright

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Transcript of "Figaro Search Seminar: Winning the First Moment of Truth - Stephen Kenwright"

  1. 1. Winning the
  2. 2. Winning the
  3. 3. Build Links ? Profit
  4. 4. http://b3.io/FirstMoment
  5. 5. http://b3.io/ZeroMoment
  6. 6. Source: Nielsen
  7. 7. These aren’t the sites you’re looking for
  8. 8. The current CITATIONS BUILD CONVERSATIONS NEWS Popularity LINKS Authority Relevance Freshness is listening to… DESIGN CONTENT PLATFORM Engagement UX Structure Quality
  9. 9. http://b3.io/PopularityVsAuthority
  10. 10. What is the most important factor in the design of a website? The website makes it easy for me to find what I want The website offers a cutting edge interactive experience The website has a beautiful appearance Other
  11. 11. silverbackapp.com
  12. 12. Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  13. 13. Thank you! Get in touch: stephen.kenwright@branded3.com @stekenwright
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