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Historically SEO has revolved around keywords and links, however as Google moves to a more sophisticated ranking model it’s important to understand what makes your website the best result. Understanding how users engage with your website is now key to gaining greater visibility in Google, if visitors are leaving your website after a few seconds, you obviously weren’t the right result. This presentation focuses on some of these new signals, how we optimise for them, and show how we blend creativity with data to improve our search rankings.
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