Figaro Design & Build Seminar: The Golden Rules of On-site Engagement - Andrew Machin
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Figaro Design & Build Seminar: The Golden Rules of On-site Engagement - Andrew Machin

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This presentation identifies simple techniques every site should capitalise on to increase relevance, gain trust, encourage interaction and aid conversion.

This presentation identifies simple techniques every site should capitalise on to increase relevance, gain trust, encourage interaction and aid conversion.

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Figaro Design & Build Seminar: The Golden Rules of On-site Engagement - Andrew Machin Presentation Transcript

  • 1. The Golden Rules of On-site Engagement Andrew Machin – Head of Creative
  • 2. Why is engagement important?
  • 3. Spend vs. Conversion £30.2bn £94bn8.4% ~2% 2006 2013 “Online Conversion Rates Drop by 55% in 5 Years” – IMGR.org http://www.monetate.com/research/
  • 4. Can ≠ Will
  • 5. Rule 1. Listen
  • 6. “We are interested in others when they are interested in us.” Publilius Syrus – 1BC
  • 7. Rule 2. Answer
  • 8. Establish relevance through a clear proposition
  • 9. Rule 3. Take an Interest
  • 10. Rule 4. Be Helpful
  • 11. Rule 5. Personalise the Experience
  • 12. Rule 6. Build Trust
  • 13. Trust through Design
  • 14. http://googleresearch.blogspot.co.uk/2012/08/users-love-simple-and-familiar-designs.html
  • 15. Trust through Social Proofing
  • 16. Sort results by Most popular
  • 17. Case Study
  • 18. This is a real game changer” “
  • 19. One last thought…
  • 20. Written in 1934
  • 21. Thank you from Andrew.Machin@branded3.com @The_Machin Branded3.com @Branded_3