Figaro Design & Build Seminar: The Golden Rules of On-site Engagement - Andrew Machin

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This presentation identifies simple techniques every site should capitalise on to increase relevance, gain trust, encourage interaction and aid conversion. …

This presentation identifies simple techniques every site should capitalise on to increase relevance, gain trust, encourage interaction and aid conversion.

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Transcript

  • 1. The Golden Rules of On-site Engagement Andrew Machin – Head of Creative
  • 2. Why is engagement important?
  • 3. Spend vs. Conversion £30.2bn £94bn8.4% ~2% 2006 2013 “Online Conversion Rates Drop by 55% in 5 Years” – IMGR.org http://www.monetate.com/research/
  • 4. Can ≠ Will
  • 5. Rule 1. Listen
  • 6. “We are interested in others when they are interested in us.” Publilius Syrus – 1BC
  • 7. Rule 2. Answer
  • 8. Establish relevance through a clear proposition
  • 9. Rule 3. Take an Interest
  • 10. Rule 4. Be Helpful
  • 11. Rule 5. Personalise the Experience
  • 12. Rule 6. Build Trust
  • 13. Trust through Design
  • 14. http://googleresearch.blogspot.co.uk/2012/08/users-love-simple-and-familiar-designs.html
  • 15. Trust through Social Proofing
  • 16. Sort results by Most popular
  • 17. Case Study
  • 18. This is a real game changer” “
  • 19. One last thought…
  • 20. Written in 1934
  • 21. Thank you from Andrew.Machin@branded3.com @The_Machin Branded3.com @Branded_3