Figaro Design & Build Seminar: The Golden Rules of On-site Engagement - Andrew Machin

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This presentation identifies simple techniques every site should capitalise on to increase relevance, gain trust, encourage interaction and aid conversion.

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Figaro Design & Build Seminar: The Golden Rules of On-site Engagement - Andrew Machin

  1. 1. The Golden Rules of On-site Engagement Andrew Machin – Head of Creative
  2. 2. Why is engagement important?
  3. 3. Spend vs. Conversion £30.2bn £94bn8.4% ~2% 2006 2013 “Online Conversion Rates Drop by 55% in 5 Years” – IMGR.org http://www.monetate.com/research/
  4. 4. Can ≠ Will
  5. 5. Rule 1. Listen
  6. 6. “We are interested in others when they are interested in us.” Publilius Syrus – 1BC
  7. 7. Rule 2. Answer
  8. 8. Establish relevance through a clear proposition
  9. 9. Rule 3. Take an Interest
  10. 10. Rule 4. Be Helpful
  11. 11. Rule 5. Personalise the Experience
  12. 12. Rule 6. Build Trust
  13. 13. Trust through Design
  14. 14. http://googleresearch.blogspot.co.uk/2012/08/users-love-simple-and-familiar-designs.html
  15. 15. Trust through Social Proofing
  16. 16. Sort results by Most popular
  17. 17. Case Study
  18. 18. This is a real game changer” “
  19. 19. One last thought…
  20. 20. Written in 1934
  21. 21. Thank you from Andrew.Machin@branded3.com @The_Machin Branded3.com @Branded_3

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