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Digital Futures: The Importance of an Integrated SEO Strategy - Tim Grice
 

Digital Futures: The Importance of an Integrated SEO Strategy - Tim Grice

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Tim will delve into recent Google updates, advising on the many pitfalls companies may encounter. SEO is no longer an activity that can sit in a silo, it has to be integrated with other marketing ...

Tim will delve into recent Google updates, advising on the many pitfalls companies may encounter. SEO is no longer an activity that can sit in a silo, it has to be integrated with other marketing activity in order to future-proof market share.

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  • So how do we implement Persuassive design? What can we do to connect more with our users?
  • So how do we implement Persuassive design? What can we do to connect more with our users?

Digital Futures: The Importance of an Integrated SEO Strategy - Tim Grice Digital Futures: The Importance of an Integrated SEO Strategy - Tim Grice Presentation Transcript

  • Importance of an Integrated SEO Strategy Importance of anIntegrated SEO Strategy Tim Grice
  • Importance of an Integrated SEO StrategyWhat do we mean integrated?
  • Importance of an Integrated SEO Strategy Marketing Market Strategy Trends USP Key Target User Influences Audience JourneySEO should be integrated with a much widerstrategy
  • Importance of an Integrated SEO StrategyWhy?
  • Importance of an Integrated SEO StrategyOuch!!! Panda Unnatural Links Penguin
  • 200 Directory Submissions for $50 Importance of an Integrated SEO Strategy £300 premium SEO Package £49.99 a month, no contract!Submit articles to 1000 SEO Friendly Directories Blogging Services, 50 Articles for $100
  • Importance of an Integrated SEO StrategyYou can recoverWrite unique, useful contentRemove toxic linksAdd a disavow fileSend reconsiderationThere is a difference between a manual penalty and analgorithmic penalty.
  • Importance of an Integrated SEO StrategyGoogle Mean Business Matt Cutts Analyst Analyst Analyst Evaluators x 12 Evaluators x 12 Evaluators x 12
  • Importance of an Integrated SEO StrategyThings to remember….You will need to combine link tools to get a large enough sampleWMT is not going to give you all the links you needGoogle will manually review your links after reconsiderationYou will only recover when the majority of links are removed or in thedisavow tool
  • Importance of an Integrated SEO StrategySEO Marketing not Manipulation
  • Importance of an Integrated SEO StrategyThis Doesn’t Mean SEO is Dead
  • Importance of an Integrated SEO StrategyIt means integration… Social Mentions PR Outreach Links Data Content Shares
  • Importance of an Integrated SEO StrategyEverybody has an opinion!
  • Importance of an Integrated SEO StrategyNews Strategy Shortlist Target News Brainstorm Launch Content Sites Rewrite Social Use Quote Publish on Target Sites
  • Importance of an Integrated SEO StrategyThe more informed SEO is, the better the results will be.
  • Importance of an Integrated SEO StrategyLink Building
  • Importance of an Integrated SEO Strategy404 hijacking Scrape Site Link 404 Opportunity Search Command Extraction Checking Analysis Results
  • Importance of an Integrated SEO StrategyFinding Links http://www.iwebtool.com/link_extractor
  • Importance of an Integrated SEO StrategyChecking 404’s http://www.virante.org/seo-tools/live-headers
  • Importance of an Integrated SEO StrategyOpportunity Analysis http://www.majesticseo.com/reports/bulk-backlink-checker
  • Importance of an Integrated SEO StrategyIf you don’t have the content, create it!
  • Importance of an Integrated SEO StrategyWhat about building links that might actually get clicked on??
  • Importance of an Integrated SEO StrategyWho is your target audience?Publish something useful and tell them!
  • Importance of an Integrated SEO Strategy 3 Links 366 Relevant Visitors 117 Comments41 linking route domains
  • Importance of an Integrated SEO StrategyNobody is interested in my content?
  • Importance of an Integrated SEO Strategy
  • Importance of an Integrated SEO StrategyMentions 20 link opportunities in 5 minutes!
  • Importance of an Integrated SEO StrategyBut don’t stop there…Who is sharing your mentions?Who is commenting on your mentions?Who is linking to your mention?This is likely to be your target audience, whether for links, shares or sales.
  • Importance of an Integrated SEO StrategyTargeted Outreach?We spend so much time looking for link targetsContent is placed on any relevant websiteWho is going to read it?Who is going to share it?Are we putting our content in front of the right people?
  • Importance of an Integrated SEO StrategyIf it was for Branded3?
  • Importance of an Integrated SEO Strategy
  • Importance of an Integrated SEO StrategyWhat about a much bigger audience?
  • Importance of an Integrated SEO StrategyFollowerwonk – Finding Influencers
  • Importance of an Integrated SEO Strategyhttp://www.tweetarchivist.com
  • Importance of an Integrated SEO StrategyOutreach List
  • Importance of an Integrated SEO StrategyJustifying a LinkRelevantGreat MetricsHigh TrafficSocially activeTarget Audience
  • Importance of an Integrated SEO StrategyWe can apply the same principles to content
  • Importance of an Integrated SEO StrategyThis is useful, but it’s not a content roadmap
  • Importance of an Integrated SEO StrategyIt’s not just about keywords…. Awareness Interest Consideration Purchase Retention Advocacy • Blog • Demos • Benefits • Locators • Blog • Emails Posts • Videos • Compare • Geo Posts • Newsletters • News • Imagery • Features pages • News • Fan pages • Video • Giveaways
  • Importance of an Integrated SEO StrategyEvery piece of content can be used to justify/earn links!
  • Importance of an Integrated SEO StrategyDon’t Chase Competitors’ Bad LinksThey’ve Probably Disavowed Them…
  • Importance of an Integrated SEO StrategyThe right influencers make good content, great!
  • Importance of an Integrated SEO StrategyInfluence in action!
  • 261 Tweets Importance of an Integrated SEO Strategy58 Facebook Shares 81 +1’s 181 Comments51 Linking Domains
  • Importance of an Integrated SEO StrategyDon’t chase the algorithm, work on what’s real….
  • Importance of an Integrated SEO Strategy Links = Page 1 ButEngagement = Position 1
  • Importance of an Integrated SEO Strategy CTR & RTS Algo?
  • Importance of an Integrated SEO StrategySummaryThere is no silver bullet, if you have no assets, you have no SEO strategyLink building is not dead, just differentConsider key objectives in all activityFinding and engaging influences is keyIf you already rank well, links are most likely not the difference
  • Importance of an Integrated SEO StrategyQuestions?tim.grice@branded3.com@tim_grice
  • Importance of an Integrated SEO Strategy#B3Seminars@Branded_3