Brighton SEO: Engagement & Branding as Ranking Signals - Tim Grice
Upcoming SlideShare
Loading in...5
×
 

Brighton SEO: Engagement & Branding as Ranking Signals - Tim Grice

on

  • 672 views

Tim takes a look at how and why brands need to class engagement and better branding as key ranking signals in today's SEO world.

Tim takes a look at how and why brands need to class engagement and better branding as key ranking signals in today's SEO world.

Statistics

Views

Total Views
672
Slideshare-icon Views on SlideShare
317
Embed Views
355

Actions

Likes
3
Downloads
12
Comments
0

6 Embeds 355

http://www.onetoomanymornings.co.uk 301
http://www.branded3.com 49
http://www.slideee.com 2
https://twitter.com 1
http://webcache.googleusercontent.com 1
http://prlog.ru 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Brighton SEO: Engagement & Branding as Ranking Signals - Tim Grice Brighton SEO: Engagement & Branding as Ranking Signals - Tim Grice Presentation Transcript

    • Engagement & Branding as Ranking Signals Tim Grice – Director of Search
    • Branding Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
    • BrandingEngagement Ranking Signals
    • SEO Task List Find relevant keywords Add keywords to content Build links (From anywhere) Anchor text
    • £ Traffic You have to Engage YOUR SITE Engage
    • …Return to Search
    • Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
    • Where do we Start?
    • Identify Poor Performance
    • Cross Reference with Keyword Data
    • Most Panda issues can be solved through better Engagement
    • How do we increase Engagement?
    • Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
    • Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
    • Audience Reporting
    • Consumer Surveys
    • Relevant User Experience Fast Comprehensive Want What
    • Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
    • Put your best content in front of people.
    • Rankings without Links 20% Bounce Reduction 200% Time on Page
    • If you have enough links to be in the top 5 you have enough to be at the top.
    • What about Branding Popularity?
    • Your website has to be Popular
    • 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
    • Useful Entertaining News Worthy Insightful Provoke Engagement Audience Led Creative
    • TV Outreach PR Display Social Paid Search Creative Apps
    • You’ll always rank position ‘1’ for brand search
    • 2014 – The year of building better websites.
    • Tim.grice@branded3.com @Tim_Grice Thank You!