Future Proofing SEO StrategiesFuture Proofing SEO Strategies          Tim Grice
Future Proofing SEO StrategiesWhy?
Future Proofing SEO Strategies
Future Proofing SEO StrategiesMarketing
Future Proofing SEO StrategiesEvery SEO campaign needs something            to leverage.
Future Proofing SEO Strategies           Social   Promotions Content                         EmailPR                SEO   ...
Future Proofing SEO StrategiesLet’s Talk Links….
Future Proofing SEO Strategies
Future Proofing SEO Strategies
Future Proofing SEO StrategiesRemove thembefore weremove you!
Future Proofing SEO StrategiesNo Excuse, The Disavow Tool is Live!
Future Proofing SEO StrategiesAnd it works…..
Future Proofing SEO StrategiesDon’t get hung up on metrics…..
Future Proofing SEO StrategiesDon’t be afraid to remove links…..               But that link is on               a PR9 pag...
Future Proofing SEO StrategiesAnything outside of ‘editorial’ is just advertising….
Future Proofing SEO StrategiesYou’ll Never BeatThe Algorithm!
Future Proofing SEO StrategiesBuild a Great WebsiteCreate Great ContentTell People About It
Future Proofing SEO StrategiesDon’t chase the algorithm, work on what’s real….
Future Proofing SEO Strategies
Future Proofing SEO StrategiesBranding
Future Proofing SEO StrategiesWasted Opportunity…
Future Proofing SEO StrategiesNo, algorithms aren’t perfect….                      Really?                      Unnatural ...
Future Proofing SEO StrategiesDon’t Chase Competitors’ Bad LinksThey’ve Probably Disavowed Them…
Future Proofing SEO StrategiesForget What, Think Why?
Future Proofing SEO StrategiesContinue to fight the algorithm?                 Panda                             Unnatural...
Future Proofing SEO StrategiesLet’s Talk Content…..
Future Proofing SEO StrategiesPanda Issues•   Low quality articles/news/blog•   Spinning/boilerplate content•   Rewrites a...
Future Proofing SEO StrategiesSome things to think about…..•   Social shares validate content ?•   Authorship = Ownership ...
Future Proofing SEO StrategiesIf a piece of content doesn’t warrant a share, it        probably doesn’t warrant a link….
Future Proofing SEO StrategiesReporting•   Bounce rates•   Time on site•   Shares•   Traffic•   Conversions•   Links
Future Proofing SEO StrategiesAn Integrated Approach
Future Proofing SEO StrategiesSEO’s need to be better…
Future Proofing SEO StrategiesWhat assets can we leverage?                                      Competitions              ...
Future Proofing SEO StrategiesEverybody has an opinion!
Future Proofing SEO StrategiesNews Strategy                             Shortlist Target         News Brainstorm          ...
Future Proofing SEO StrategiesTargeted Outreach?•   We spend so much time looking for link targets•   Content is placed on...
Future Proofing SEO StrategiesIf it was for Branded3?
Future Proofing SEO StrategiesWhat about a much bigger audience?
Future Proofing SEO StrategiesFollowerwonk – Finding Influencers
Future Proofing SEO Strategieshttp://www.tweetarchivist.com
Future Proofing SEO StrategiesOutreach List
Future Proofing SEO StrategiesWe can still use this…
Future Proofing SEO Strategies          Guest          Post                    Guest                    Post              ...
Future Proofing SEO StrategiesJustifying a Link•   Relevant•   Great Metrics•   High Traffic•   Socially active•   Target ...
Future Proofing SEO StrategiesIt’s about SEO marketing not SEO manipulation.
Future Proofing SEO StrategiesWe can apply the same principles to content
Future Proofing SEO StrategiesThis is useful, but it’s not a content roadmap
Future Proofing SEO StrategiesIt’s not just about keywords….       Awareness        Interest       Consideration        Pu...
Future Proofing SEO StrategiesIt’s about content persuasion not content manipulation.
Future Proofing SEO StrategiesEvery piece of content can be used to justify/earn links!
Future Proofing SEO StrategiesSummary•   The industry needs to mature and stop fighting the algorithm•   Shortcuts will be...
Future Proofing SEO StrategiesAsk Why not What.
Future Proofing SEO StrategiesQuestionstim.grice@branded3.com@tim_grice
Future Proofing SEO Strategies#B3Seminar@Branded_3
Upcoming SlideShare
Loading in...5
×

B3 Seminar: Future Proofing SEO Strategies - Tim Grice

808

Published on

This session helps attendees understand how to develop SEO strategies which stand the test of time. Google's recent algorithm updates have changed the SEO landscape forever, and this coupled with the integration of social signals and the launch of Google+, makes for a very challenging landscape in which 'shortcut' SEO techniques will no longer drive results.

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
808
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
8
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

B3 Seminar: Future Proofing SEO Strategies - Tim Grice

  1. 1. Future Proofing SEO StrategiesFuture Proofing SEO Strategies Tim Grice
  2. 2. Future Proofing SEO StrategiesWhy?
  3. 3. Future Proofing SEO Strategies
  4. 4. Future Proofing SEO StrategiesMarketing
  5. 5. Future Proofing SEO StrategiesEvery SEO campaign needs something to leverage.
  6. 6. Future Proofing SEO Strategies Social Promotions Content EmailPR SEO Offers
  7. 7. Future Proofing SEO StrategiesLet’s Talk Links….
  8. 8. Future Proofing SEO Strategies
  9. 9. Future Proofing SEO Strategies
  10. 10. Future Proofing SEO StrategiesRemove thembefore weremove you!
  11. 11. Future Proofing SEO StrategiesNo Excuse, The Disavow Tool is Live!
  12. 12. Future Proofing SEO StrategiesAnd it works…..
  13. 13. Future Proofing SEO StrategiesDon’t get hung up on metrics…..
  14. 14. Future Proofing SEO StrategiesDon’t be afraid to remove links….. But that link is on a PR9 page!!
  15. 15. Future Proofing SEO StrategiesAnything outside of ‘editorial’ is just advertising….
  16. 16. Future Proofing SEO StrategiesYou’ll Never BeatThe Algorithm!
  17. 17. Future Proofing SEO StrategiesBuild a Great WebsiteCreate Great ContentTell People About It
  18. 18. Future Proofing SEO StrategiesDon’t chase the algorithm, work on what’s real….
  19. 19. Future Proofing SEO Strategies
  20. 20. Future Proofing SEO StrategiesBranding
  21. 21. Future Proofing SEO StrategiesWasted Opportunity…
  22. 22. Future Proofing SEO StrategiesNo, algorithms aren’t perfect…. Really? Unnatural Links
  23. 23. Future Proofing SEO StrategiesDon’t Chase Competitors’ Bad LinksThey’ve Probably Disavowed Them…
  24. 24. Future Proofing SEO StrategiesForget What, Think Why?
  25. 25. Future Proofing SEO StrategiesContinue to fight the algorithm? Panda Unnatural Links Penguin
  26. 26. Future Proofing SEO StrategiesLet’s Talk Content…..
  27. 27. Future Proofing SEO StrategiesPanda Issues• Low quality articles/news/blog• Spinning/boilerplate content• Rewrites and duplication• Structural issues = more duplication
  28. 28. Future Proofing SEO StrategiesSome things to think about…..• Social shares validate content ?• Authorship = Ownership ?• Engagement = Bounce rates, time on site, pages viewed ?• Links = authoritative ?
  29. 29. Future Proofing SEO StrategiesIf a piece of content doesn’t warrant a share, it probably doesn’t warrant a link….
  30. 30. Future Proofing SEO StrategiesReporting• Bounce rates• Time on site• Shares• Traffic• Conversions• Links
  31. 31. Future Proofing SEO StrategiesAn Integrated Approach
  32. 32. Future Proofing SEO StrategiesSEO’s need to be better…
  33. 33. Future Proofing SEO StrategiesWhat assets can we leverage? Competitions Data PR Videos Charity Work SEO Images Content USP Products
  34. 34. Future Proofing SEO StrategiesEverybody has an opinion!
  35. 35. Future Proofing SEO StrategiesNews Strategy Shortlist Target News Brainstorm Launch Content Sites Rewrite Social Use Quote Publish on Target Sites
  36. 36. Future Proofing SEO StrategiesTargeted Outreach?• We spend so much time looking for link targets• Content is placed on any relevant website• Who is going to read it?• Who is going to share it?• Are we putting our content in front of the right people?
  37. 37. Future Proofing SEO StrategiesIf it was for Branded3?
  38. 38. Future Proofing SEO StrategiesWhat about a much bigger audience?
  39. 39. Future Proofing SEO StrategiesFollowerwonk – Finding Influencers
  40. 40. Future Proofing SEO Strategieshttp://www.tweetarchivist.com
  41. 41. Future Proofing SEO StrategiesOutreach List
  42. 42. Future Proofing SEO StrategiesWe can still use this…
  43. 43. Future Proofing SEO Strategies Guest Post Guest Post Targeted OutreachLanding Page Guest Post Targeted Outreach Guest Post
  44. 44. Future Proofing SEO StrategiesJustifying a Link• Relevant• Great Metrics• High Traffic• Socially active• Target Audience
  45. 45. Future Proofing SEO StrategiesIt’s about SEO marketing not SEO manipulation.
  46. 46. Future Proofing SEO StrategiesWe can apply the same principles to content
  47. 47. Future Proofing SEO StrategiesThis is useful, but it’s not a content roadmap
  48. 48. Future Proofing SEO StrategiesIt’s not just about keywords…. Awareness Interest Consideration Purchase Retention Advocacy • Blog • Demos • Benefits • Locators • Blog • Emails Posts • Videos • Compare • Geo Posts • Newsletters • News • Imagery • Features pages • News • Fan pages • Video • Giveaways
  49. 49. Future Proofing SEO StrategiesIt’s about content persuasion not content manipulation.
  50. 50. Future Proofing SEO StrategiesEvery piece of content can be used to justify/earn links!
  51. 51. Future Proofing SEO StrategiesSummary• The industry needs to mature and stop fighting the algorithm• Shortcuts will be short lived• SEO is about Marketing and Persuasion, NOT manipulation• You develop relationships with industry influencers… or become one!
  52. 52. Future Proofing SEO StrategiesAsk Why not What.
  53. 53. Future Proofing SEO StrategiesQuestionstim.grice@branded3.com@tim_grice
  54. 54. Future Proofing SEO Strategies#B3Seminar@Branded_3
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×