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B3 Seminar: Future Proofing SEO Strategies - Tim Grice
 

B3 Seminar: Future Proofing SEO Strategies - Tim Grice

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This session helps attendees understand how to develop SEO strategies which stand the test of time. Google's recent algorithm updates have changed the SEO landscape forever, and this coupled with the ...

This session helps attendees understand how to develop SEO strategies which stand the test of time. Google's recent algorithm updates have changed the SEO landscape forever, and this coupled with the integration of social signals and the launch of Google+, makes for a very challenging landscape in which 'shortcut' SEO techniques will no longer drive results.

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    B3 Seminar: Future Proofing SEO Strategies - Tim Grice B3 Seminar: Future Proofing SEO Strategies - Tim Grice Presentation Transcript

    • Future Proofing SEO StrategiesFuture Proofing SEO Strategies Tim Grice
    • Future Proofing SEO StrategiesWhy?
    • Future Proofing SEO Strategies
    • Future Proofing SEO StrategiesMarketing
    • Future Proofing SEO StrategiesEvery SEO campaign needs something to leverage.
    • Future Proofing SEO Strategies Social Promotions Content EmailPR SEO Offers
    • Future Proofing SEO StrategiesLet’s Talk Links….
    • Future Proofing SEO Strategies
    • Future Proofing SEO Strategies
    • Future Proofing SEO StrategiesRemove thembefore weremove you!
    • Future Proofing SEO StrategiesNo Excuse, The Disavow Tool is Live!
    • Future Proofing SEO StrategiesAnd it works…..
    • Future Proofing SEO StrategiesDon’t get hung up on metrics…..
    • Future Proofing SEO StrategiesDon’t be afraid to remove links….. But that link is on a PR9 page!!
    • Future Proofing SEO StrategiesAnything outside of ‘editorial’ is just advertising….
    • Future Proofing SEO StrategiesYou’ll Never BeatThe Algorithm!
    • Future Proofing SEO StrategiesBuild a Great WebsiteCreate Great ContentTell People About It
    • Future Proofing SEO StrategiesDon’t chase the algorithm, work on what’s real….
    • Future Proofing SEO Strategies
    • Future Proofing SEO StrategiesBranding
    • Future Proofing SEO StrategiesWasted Opportunity…
    • Future Proofing SEO StrategiesNo, algorithms aren’t perfect…. Really? Unnatural Links
    • Future Proofing SEO StrategiesDon’t Chase Competitors’ Bad LinksThey’ve Probably Disavowed Them…
    • Future Proofing SEO StrategiesForget What, Think Why?
    • Future Proofing SEO StrategiesContinue to fight the algorithm? Panda Unnatural Links Penguin
    • Future Proofing SEO StrategiesLet’s Talk Content…..
    • Future Proofing SEO StrategiesPanda Issues• Low quality articles/news/blog• Spinning/boilerplate content• Rewrites and duplication• Structural issues = more duplication
    • Future Proofing SEO StrategiesSome things to think about…..• Social shares validate content ?• Authorship = Ownership ?• Engagement = Bounce rates, time on site, pages viewed ?• Links = authoritative ?
    • Future Proofing SEO StrategiesIf a piece of content doesn’t warrant a share, it probably doesn’t warrant a link….
    • Future Proofing SEO StrategiesReporting• Bounce rates• Time on site• Shares• Traffic• Conversions• Links
    • Future Proofing SEO StrategiesAn Integrated Approach
    • Future Proofing SEO StrategiesSEO’s need to be better…
    • Future Proofing SEO StrategiesWhat assets can we leverage? Competitions Data PR Videos Charity Work SEO Images Content USP Products
    • Future Proofing SEO StrategiesEverybody has an opinion!
    • Future Proofing SEO StrategiesNews Strategy Shortlist Target News Brainstorm Launch Content Sites Rewrite Social Use Quote Publish on Target Sites
    • Future Proofing SEO StrategiesTargeted Outreach?• We spend so much time looking for link targets• Content is placed on any relevant website• Who is going to read it?• Who is going to share it?• Are we putting our content in front of the right people?
    • Future Proofing SEO StrategiesIf it was for Branded3?
    • Future Proofing SEO StrategiesWhat about a much bigger audience?
    • Future Proofing SEO StrategiesFollowerwonk – Finding Influencers
    • Future Proofing SEO Strategieshttp://www.tweetarchivist.com
    • Future Proofing SEO StrategiesOutreach List
    • Future Proofing SEO StrategiesWe can still use this…
    • Future Proofing SEO Strategies Guest Post Guest Post Targeted OutreachLanding Page Guest Post Targeted Outreach Guest Post
    • Future Proofing SEO StrategiesJustifying a Link• Relevant• Great Metrics• High Traffic• Socially active• Target Audience
    • Future Proofing SEO StrategiesIt’s about SEO marketing not SEO manipulation.
    • Future Proofing SEO StrategiesWe can apply the same principles to content
    • Future Proofing SEO StrategiesThis is useful, but it’s not a content roadmap
    • Future Proofing SEO StrategiesIt’s not just about keywords…. Awareness Interest Consideration Purchase Retention Advocacy • Blog • Demos • Benefits • Locators • Blog • Emails Posts • Videos • Compare • Geo Posts • Newsletters • News • Imagery • Features pages • News • Fan pages • Video • Giveaways
    • Future Proofing SEO StrategiesIt’s about content persuasion not content manipulation.
    • Future Proofing SEO StrategiesEvery piece of content can be used to justify/earn links!
    • Future Proofing SEO StrategiesSummary• The industry needs to mature and stop fighting the algorithm• Shortcuts will be short lived• SEO is about Marketing and Persuasion, NOT manipulation• You develop relationships with industry influencers… or become one!
    • Future Proofing SEO StrategiesAsk Why not What.
    • Future Proofing SEO StrategiesQuestionstim.grice@branded3.com@tim_grice
    • Future Proofing SEO Strategies#B3Seminar@Branded_3