B3 Seminar: Technical SEO: Beyond the bots - Matthew Jackson
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B3 Seminar: Technical SEO: Beyond the bots - Matthew Jackson

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A technical SEO strategy is at the heart of all SEO campaigns so why does it get over looked? Here we take a brief look at the challenges of technical SEO implementation and how to create technically ...

A technical SEO strategy is at the heart of all SEO campaigns so why does it get over looked? Here we take a brief look at the challenges of technical SEO implementation and how to create technically sound websites built for the user and the search engines.

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B3 Seminar: Technical SEO: Beyond the bots - Matthew Jackson B3 Seminar: Technical SEO: Beyond the bots - Matthew Jackson Presentation Transcript

  • PLEASE STAND BY: TECHNICAL DIFFICULTIES Beyond The Bots – Technical SEO For The User
  • Boring!
  • Recent Google Algorithm Updates
  • “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin
  • 5 Second Rule Dida boss,parent or loversee you? Was it expensive? Can youcut off the bitthat touched the floor? Is itbacon? EAT IT EAT IT YOUR CALL DON'T EAT IT EAT IT No NoNo No Yes Yes Yes Yes
  • 5 Second Rule Evolved Is ita raw steak? Was it sticky? Did anyone see you? Was it a boss, parentor lover? Was it expensive? Can you cut off the bitthat touched the floor? Is itbacon? EAT IT EAT IT YOUR CALL DON'T EAT IT EAT IT No NoNo No Yes Yes Yes Yes Is itan Emuasaurus? Are you a puma? Are you a Megalosaurus?Did the cat lick it? Is the cat healthy? EAT IT DON'T EAT IT EAT IT Yes YOUR CALL Yes Yes Yes Yes Yes Yes Yes No No No NoNo No No No
  • 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Rel Publisher Hreflang Hreflang Rel Author Rel Author Rel Author Rich Snippets Rich Snippets Rich Snippets Rich Snippets Video Sitemaps Video Sitemaps Video Sitemaps Video Sitemaps Search Suggest Search Suggest Search Suggest Search Suggest Search Suggest Rel Canonical Rel Canonical Rel Canonical Rel Canonical Rel Canonical Rel Canonical Rel Canonical XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps XML Sitemaps Video Results Video Results Video Results Video Results Video Results Video Results Video Results Video Results Video Results Video Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results Local Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results Image Results News Results News Results News Results News Results News Results News Results News Results News Results News Results News Results News Results Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Velocity Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Quality Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Link Diversity Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Keywords Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Crawlability Google’s Ranking Factor Evolution
  • The current CITATIONS BUILD CONVERSATIONS NEWS Sentiment SOCIAL Authority Relevance Freshness is listening to… DESIGN CONTENT BLOG Engagement Satisfaction Structure Quality
  • Examples [For Bots & Users]
  • 1. Hreflang – Helps International Users Test the implementation: http://flang.dejanseo.com.au/ Check for errors: http://www.branded3.com/blogs/ overcome-common-errors- implementing-hreflang-tag/
  • 2. Redirects, Migration & Site Changes – Improves User Experience
  • 3. Mark Up – Improves Trust The Mega SERP - http://moz.com/blog/mega-serp-a-visual-guide-to-google
  • http://www.searchmetrics.com/en/knowledge-base/schema/
  • 0 5 10 15 20 25 30 35 Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Keyword 6 Keyword 7 Keyword 8 Keyword 9 Keyword 10 RANKING Desktop Mobile 4. Mobile – Improves Device Experience http://www.branded3.com/blogs/mobile-website-hurting-search-rankings/
  • 5. Google Indexing App Data – Improves Speed http://searchenginewatch.com/article/2304590/Google-Starts-Indexing-App-Content
  • What’s the future?
  • Google is clever If Google can do this in its 20% time, think what it can do in the other 80% time
  • Create sites & campaigns for the users
  • Thank you! Please email any questions to contact@branded3.com Or get in touch on Twitter: @M4Jackson