B3 Seminar: Engagement: The new ranking factor - Tim Grice
Upcoming SlideShare
Loading in...5
×
 

B3 Seminar: Engagement: The new ranking factor - Tim Grice

on

  • 165 views

Keywords and links have been the focus of SEO campaigns for over a decade; however, we are beginning to see evidence of another signal, a signal that is genuinely challenging the dominance of link ...

Keywords and links have been the focus of SEO campaigns for over a decade; however, we are beginning to see evidence of another signal, a signal that is genuinely challenging the dominance of link driven authority. This session will take a look at how we use engagement to create massive growth through our SEO channel.

Statistics

Views

Total Views
165
Views on SlideShare
162
Embed Views
3

Actions

Likes
1
Downloads
1
Comments
0

2 Embeds 3

http://www.branded3.com 2
http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

B3 Seminar: Engagement: The new ranking factor - Tim Grice B3 Seminar: Engagement: The new ranking factor - Tim Grice Presentation Transcript

  • Engagement: The New Ranking Factor Tim Grice – Director of Search
  • Branding Citations Social Authority Engagement Anchor Text Keywords Links Ranking Signals
  • BrandingEngagement Ranking Signals
  • SEO Task List  Find relevant keywords  Add keywords to content  Build links (From anywhere)  Anchor text
  • £ Traffic You have to Engage YOUR SITE Engage
  • “There is no shortcut to success.”
  • …return to Search
  • Anyone Remember Panda? Low quality content Unclear or no call to actions Poor navigation Does your content serve the user …they leave
  • Where do we Start?
  • Identify Poor Performance
  • Cross Reference with Keyword Data
  • Most Panda issues can be solved through better Engagement
  • How do we increase Engagement?
  • What’s your goal?  Genuinely aim to add value  Be generous (What’s in it for them?)  Be interested, not interesting
  • Know your story before trying to know theirs.
  • Revolutionary study: We prove that tweets actually do affect rankings Programatically assigning a Customer Group in Magento Should you spend time on link removals
  • Our outstanding reputation means that over 80% of our business is inbound
  • Google Analytics Social Listening Market Research Customer Feedback Focus Groups Who are you trying to Engage?
  • Blogs Site Search Competitors Market Research Forums Social Sites Reviews Keywords
  • Audience Reporting
  • Consumer Surveys
  • A story you have experienced comes Alive!
  • Data + Emotion = Engagement
  • Relevant User Experience Fast Comprehensive want What
  • Content Strategy Manual Action/Panda Manual Action Revoked Content Strategy No Link Building
  • Put your best content in front of people.
  • Rankings without Links 20% Bounce Reduction 200% Time on Page
  • If you have enough links to be in the top 5 you have enough to be at the top.
  • What about Branding Popularity?
  • Your website has to be popular
  • 60,500 22,200 14,800 12,100 33,100 14,800 All things being equal, branding wins…
  • Useful Entertaining News Worthy Insightful Provoke Engagement Audience Led Creative
  • TV Outreach PR Display Social Paid Search Creative Apps
  • You’ll always rank position ‘1’ for brand search
  • 2014 – The year of building better websites.
  • “I’ve always believed that if you put in the work, the results will come”
  • Tim.grice@branded3.com @Tim_Grice Thank You!