Navegg Press Release

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    Navegg Press Release - Presentation Transcript

    1. Navegg Real Time Behavioral Targeting A new internet company May 2009
    2. Navegg's approach Google Analytics Quantcast Navegg  Page views  Unique visitors  Unique visitors  No demographics  US-centric  Global demographics  Private reports demographics with with behavioral  API – data export panel-based surveys analysis  Public reports  Private reports  No API  API – sites can use our data dynamically Slide 1 of 15
    3. Who we are defines what we do Meet Kate. She is a 18 year old high school senior. She loves pets, fashion and cosmetics. When online...  Kate reads about cosmetic products;  Kate reads about pets;  Kate reads about prom dresses. (cc) Nati Slide 2 of 15
    4. What we do defines who we are When someone reads online about pets, cosmetics and prom dresses, behavioral analysis systems can easily assume that this user is...  Female;  Teenager;  High school senior;  Pets lover;  Cosmetic products (cc) Marcin Wichary consumer. Slide 3 of 15
    5. The niche problem But this content approach doesn't work on vertical/niche websites:  Kate reads about pets on site A;  Kate reads about cosmetics on site B;  Kate reads about prom dresses on site C. So behavioral analysis will always be incomplete:  Site A only knows that Kate likes pets;  Site B only knows that Kate likes cosmetics;  Site C only knows that Kate is a high school senior. Slide 4 of 15
    6. The niche problem Individually, niche websites never see the whole picture! (cc) WireLizard Slide 5 of 15
    7. The solution Navegg connects the dots between websites in order to give everyone the whole picture. (cc) Geoff
    8. And real time! Navegg also provides this information real time, so websites can change their content and ads dynamically:  Site A, about pets, show Kate articles about pets suited for young women;  Site B, about cosmetics, show Kate ads of prom dresses retailers;  Site C, about dresses, show Kate pet shops ads. Slide 7 of 15
    9. Network effect The larger the network, the better the analysis. So Navegg's main goals are:  Diversity of subjects;  Reach. To develop our network, we provide our partners with free technology and database marketing intelligence with minimum (cc) GustavoG impact on their operations. Slide 8 of 15
    10. How it works 1 2 3 4 5 Sites complying with Partner sites place Our 95 bytes tag High-performance Partner sites have Navegg´s TOS sign content identification starts collecting algorithm defines access to their up for Navegg´s tags – from a users behavior demographics and website´s audience network predefined list of 73 topics of interest reports. They can content categories – based on Navegg´s then use our API to in their pages network as a whole interact with their audience Slide 9 of 15
    11. Results Advertising Display advertising tests with Navegg have increased campaign's CTR by 100%. Content Customized content tests have increased visit depth and length 2.3 times. Slide 10 of 15
    12. Audience information Slide 11 of 15
    13. Behavioral information drilldown Slide 12 of 15
    14. rd Mashing up with 3 parties Navegg´s API allows our partners to use its demographics information in 3rd part systems, like Google Analytics or OAS RealMedia. Slide 13 of 15
    15. Privacy: we care about it Bottom line  Our solution doesn´t use, read or store any Personal Identifiable Information.  Navegg´s tag fully complies with W3C Privacy standards.  We do not encourage our partner sites to link Navegg´s profile data with login information or similar records that they may have.  Although end-user collected data is anonymous, the opt-out option box is highlighted on our homepage. Slide 14 of 15
    16. Questions? ? ? We would love to hear from you: ? contact@navegg.com ? Slide 15 of 15
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