Build a Positive Online Presence (and land a job while doing it)

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Landing a job can be a difficult and frustrating process - make it a little easier by coming across as good online as you do in person. With 75% of HR departments required to Google candidates during …

Landing a job can be a difficult and frustrating process - make it a little easier by coming across as good online as you do in person. With 75% of HR departments required to Google candidates during the hiring process, what shows up when people Google your name can make or break your chances of securing a job. In this slideshow, we'll give you tips for how to create a positive online presence that's ready for any job hunt.

Originally presented at Spoon University's Brainfood Conference, August 3.

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  • 1. get your Google results in Check - How to - (and land a job while doing it)
  • 2. Names are Googled Every Day HR departments Required to Google Candidates
  • 3. Most People are not 
 well-represented online
  • 4. Instead of finding Your best, they find… photo source
  • 5. Your worst
  • 6. Something Irrelevant
  • 7. Or Someone else Entirely
  • 8. Take it from Pete… Instead of
  • 9. How to Create an Awesome Personal Brand Online
  • 10. Build content you want people to find
  • 11. Get on Social Media1
  • 12. Post things People will find interesting good Not so good
  • 13. Use a professional photo good Not so good
  • 14. Start Blogging2
  • 15. Write ABOUT THINGS RELATED TO THE JOB YOU WANT *WINK**WINK*
  • 16. Create a Personal Website3
  • 17. Get Creative3
  • 18. Make sure people can find your content (A little thing called SEO)
  • 19. The basics On-Page Factors Off-page factors site architecture/structure Keywords/ Content Relevancy Links Social Sharing
  • 20. GET A domain NAME1 YOURNAME.COM
  • 21. 2 USE YOUR REAL NAME good Not so good @johnsmith @bigj151
  • 22. 3 KEEP IT RELEVANT
  • 23. Need some Help?
  • 24. Concierge ServicesFree Do-It-Yourself Tool (that’s trevor)
  • 25. Thanks! Email: support@brandyourself.com Phone: 315-565-1799 website: brandyourself.com