India's most trusted brands 2014 Top 25

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The current year's report is a result of more than 15,000 hours of fieldwork conducted across 16 Indian cities between July and November 2013, resulting in nearly 20,000 unique brands. Naturally, many Brand Trust ranks have changed this year, some significantly too, but this can only be expected considering that trust is an extremely dynamic bond with even small actions, perceptions, communications impacting it.

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India's most trusted brands 2014 Top 25

  1. 1. India’s Most Trusted 25 BRANDS Source: The Brand Trust Report – India Study 2014, TRA
  2. 2. 1 Samsung, a South Korean multinational conglomerate company founded in 1938, entered the Indian market in the mid 90s and established itself as a consumer durable- electronic brand. It has in the last few years launched numerous products and its most successful endeavors belong to the ‘Galaxy’ series. TRUST COMMENTARY : Samsung has always featured in the top 5 Brands and for four consecutive years has shown a steady movement to the top of the order gradually rising to the first rank in the Brand Trust Report – India Study 2014 Source: The Brand Trust Report – India Study 2014, TRA
  3. 3. 2 Japanese multinational conglomerate Sony has a history stretching back to 1946. The Brand entered Indian markets, The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Known for it’s products in Audio, Computing, Photography Sony has made quite an impact on the Indian consumers TRUST COMMENTARY : Sony has maintained an average rank of 3.25, varying only within a range of 4 rank intervals with the lowest being rank 5 in 2012, and the best being rank 2 in 2014, the brand showcases a steady performance having appeared in the top 5 ranks for four consecutive years, however it has never ranked first. Source: The Brand Trust Report – India Study 2014, TRA
  4. 4. 3 Tata Group is an Indian multinational conglomerate company. It encompasses seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company TRUST COMMENTARY : Tata’s Trust performance in the initial two years was at rank 2 then in 2013 it fell by three places to rank 5 and this year it has risen to rank 3. This brand too has maintained its position in the top five. Source: The Brand Trust Report – India Study 2014, TRA
  5. 5. 4 The second South Korean multinational electronics company to feature in the list LG operates its business through five divisions: Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions. It is the world's second-largest television manufacturer TRUST COMMENTARY : LG fell to rank 10 in 2013 but other than this it has always maintained a position of high trust ranging from the 4th rank in 2011 and 2014 and rank 3 in 2012. Source: The Brand Trust Report – India Study 2014, TRA
  6. 6. 5 Nokia, a Finnish communications and information technology multinational corporation was the world's largest vendor of mobile phones from 1998 to 2012 however owing to its limited success in smart phones (Nokia only has a 3.2% market share ) the consumer loyalties are seen shifting. TRUST COMMENTARY : The brand sees a dramatic fall in trust as it loses its top position which it had maintained over the last three years. Although the over all collective trust performance for the last three years is still highest the difference between its closest competitor, and current category leader, Samsung, seems to be narrowing at a rapid pace. Source: The Brand Trust Report – India Study 2014, TRA
  7. 7. 6 An American multinational information technology corporation, HP provides hardware, software and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. TRUST COMMENTARY : With a stellar performance in 2014, HP pulls itself upward and forward into the race moving dramatically into the top ten league, at a prestigious rank of 6, from its otherwise relatively lower scores in the three years before all of which were ranging in the twenties. 20 in 2013, 22 in 2012 and 23 in 2011. Source: The Brand Trust Report – India Study 2014, TRA
  8. 8. 7 Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two wheeler manufacturer in the world. In India, it has a market share of about 46% share in 2-wheeler category. TRUST COMMENTARY : Having dramatically risen from rank 86 in 2013, Hero as a brand has pulled itself into the big league. It is the first brand which is not related to Consumer durables or electronics and it has shown an impressive increase in trust from not being featured in 2011 to rank 70 in 2012 followed by an unfortunate fall of 16 places to rank 86 in 2013 and then a rise of 79 places. Source: The Brand Trust Report – India Study 2014, TRA
  9. 9. 8 Honda has been the world's largest motorcycle manufacturer since 1959,as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world. TRUST COMMENTARY : After not making an appearance in the 2011 list ,Honda showcased in impressive leap of 24 places from rank 35 in 2012 to rank 11 in 2013, it continues to increase in trust with a rise of three places to rank 8 in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  10. 10. 9 Reliance Industries Limited (RIL) is an Indian conglomerate holding company. The company operates in five major segments: exploration and production, refining and marketing, petrochemicals, retail and telecommunications. RIL is the second-largest publicly traded company in India by market capitalization and is the second largest company in India. TRUST COMMENTARY : Reliance has always been in the top ten that being said it’s ranks range from 10 in 2012, its lowest to 6 in 2011 its highest. Rank in 2013 was at 7 from where it fell two places to rank 9 in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  11. 11. 10 The Mahindra & Mahindra is an Indian multinational conglomerate, with operations in over 100 countries across the globe. The group has a presence in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. TRUST COMMENTARY : M&M shows an impressive growth in trust in the year 2014, having been at rank 79 in 2013 and 66 and 68 in 2012 and 2011 respectively. Source: The Brand Trust Report – India Study 2014, TRA
  12. 12. 11 Maruti Suzuki India Limited, commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. TRUST COMMENTARY : Maruti Suzuki shows an improvement of 20 places to rank 11 from its fall in 2013 where it fell by 31 places to rank 37, from rank 6 in 2012, before which it was at rank 7 in 2011. Source: The Brand Trust Report – India Study 2014, TRA
  13. 13. 12 Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. TRUST COMMENTARY : Philips’ rank movement keeps fluctuating. Ranked at 12 in 2014, the brand has risen by 23 spots from 2013. It was ranked at 14 in 2012 which was a substantial improvement on its performance in 2011 where the brand ranked at 25 Source: The Brand Trust Report – India Study 2014, TRA
  14. 14. 13 Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa. Developed by Unilever, Lux (soap) is now headquartered in Singapore. TRUST COMMENTARY : One of the first notable sub brands in the listing Lux it has shown an upward movement from 2011 where it ranked 24, the fell by 2 places in 2012 only to recover to rank 15 in 2013 and since then it has risen two places to rank 13 Source: The Brand Trust Report – India Study 2014, TRA
  15. 15. 14 Life Insurance Corporation of India (LIC) is an Indian state-owned insurance group and investment company. It is the largest insurance company in India with an estimated asset value of 1560481.84 crore (US$250 billion). As of 2013 it had total life fund of Rs.1433103.14 crore with total value of policies sold of 367.82 lakh that year. TRUST COMMENTARY : LIC has always enjoyed a high level of trust ranking initially in the top 10 at rank 8 in both 2011 and 2012 from where it fell by 9 places in 2013 to rank 17. It ranks 14th in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  16. 16. 15 Hyundai Motor India Limited is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets nine car models across segments. TRUST COMMENTARY : Hyundai has a relatively low overall trust score. Initially it ranked at 43 in 2011 and fell by 40 ranks to rank 83 in2012, if fell further to rank 95 in 2013. In 2014 it has made a remarkable recovery of 80 positions to rank 15. Source: The Brand Trust Report – India Study 2014, TRA
  17. 17. 16 The Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India, managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, and operates in sectors as diverse as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. Subsidiaries and affiliated companies include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as the private holding company Godrej & Boyce. TRUST COMMENTARY : Beginning at rank 22 in 2011 , Godrej rose by 11 ranks to rank 11, it rose further to rank 6. It fell by 10 ranks to 16 in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  18. 18. 17 Videocon Industries Limited manufactures, assembles and distributes a comprehensive range of consumer electronics and home appliances. From flat panel display with unique DDB technology, refrigerators with advanced cooling system, washing machines and air conditioners; from glass shell panels and funnels to compressors and motors. TRUST COMENTARY : Ranked at 17 Videocon had initially fallen by 9 ranks in 2011 where it stood at rank 42 to 51 in 2012. This gap was covered and surpassed in 2013 where it ranked at 25 further improving by 8 places to rank 17. Source: The Brand Trust Report – India Study 2014, TRA
  19. 19. 18 HCL Tech is a leading global Technology and IT Enterprise with annual revenues of US$ 6.4 billion. The 37 year old Enterprise, founded in 1976, is one of India's original IT garage start ups. Its range of offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products in India. TRUST COMMENTARY : HCL Tech shows remarkable growth in its most recent performance. It began at rank 29 in 2011 and fell to rank 41 in 2012, it then fell 37 ranks more to rank 78 in 2013 from where it has risen to rank 18 in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  20. 20. 19 State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation . As of December 2013, it had assets of US$388 billion and 16,000 branches, including 190 foreign offices, making it the largest banking and financial services company in India by assets. TRUST COMMENTARY : SBI shows a marked improvement from rank 50 in 2013 to rank 19 in 2014. In 2012 it stood at rank 19 falling 8 places from rank 11 in 2011. Source: The Brand Trust Report – India Study 2014, TRA
  21. 21. 20 Vodafone is a British multinational telecommunications company is the world's third-largest mobile telecommunications company measured by both subscribers and 2011 revenues (in each case behind China Mobile), and had 439 million subscribers as of December 2011. Vodafone owns and operates networks in about 30 countries and has partner networks in over 40 additional countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in over 65 countries. TRUST COMMENARY : Vodafone has had a relatively medium score raging from 16 in 2011 which was its best performance, to 41 in 2013. It was at rank 17 in rank 2012 and rank 20 in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  22. 22. 21 Titan Company Ltd is an Indian designer and manufacturer of watches, jewellery, precision engineering components and other accessories including sunglasses, wallets, bags and belts. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation. Titan is the world's fifth largest wrist watch manufacturer and exports watches to nearly 32 countries around the world. Some of the well known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya. TRUST COMMENTARY : Titan maintains its position at 21 in 2013 and 2014. It fell from its initial higher rank at 10 in 2011 and 12 in 2012. Source: The Brand Trust Report – India Study 2014, TRA
  23. 23. 22 Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a panIndia integrated GSM operator offering 2G and 3G services, and has its own NLD and ILD operations, and ISP license. With revenue in excess of $4 billion; revenue market share of nearly 15%; and subscriber base of over 121 million in FY 2013, Idea is India’s 3rd largest mobile operator. Idea ranks among the Top 10 country operators in the world with a traffic of over 1.5 billion minutes a day. TRUST COMMENTARY : The trust position oscillates between the lower 30s with rank 38 in 2011 , showing marked improvement to 18 in 2012 the falling again to 33 in 2013 and is at rank 22 in 2014. Source: The Brand Trust Report – India Study 2014, TRA
  24. 24. 23 Incorporated in 1925, Raymond Group is one of India's largest branded fabric and fashion retailers. It is one of the leading, integrated producers of suiting fabric in the world, with a capacity of producing 31 million meters of wool & wool-blended fabrics. The Group has business interests in readymade garments, fabrics and designer wear. TRUST COMMENTARY : Raymond a leader of its category always has been in the 20s except in 2013 where it ranked at rank 51. It started with a rank 20 in 2011, falling by one rank in 2012 followed by the 30 rank fall. It has regained its trust in 2014 at rank 23. Source: The Brand Trust Report – India Study 2014, TRA
  25. 25. 24 The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. The company has annual revenue of approximately $18.4 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air,Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht and Consul. TRUST COMMENTARY : Whirlpool catapults itself in a newer league with its 2014 rank of 24, previously having relatively lower ranks of 144 in 2013, and 112 in 2012, in 2011 however it was at 64. Source: The Brand Trust Report – India Study 2014, TRA
  26. 26. 25 TVS Group is an Indian diversified industrial conglomerate with its principal headquarters located in Chennai and Coimbatore. Almost all holdings of the group are private. TVS Group, with group revenue of more than USD 4 billion, is an automotive conglomerate company, specialized in manufacturing of twowheeler, three-wheeler, auto-electricals components, high tensile fasteners, die casting products, brakes, wheels, tyres, axles, seating systems, fuel injection components, electronic and electrical components and many more. TRUST COMMENTARY : TVS has shown a marked improvement from rank 114 in 2013 to rank 25 in 2014, Previously it ranked at 103 in 2012 and 54 in 2011. Source: The Brand Trust Report – India Study 2014, TRA
  27. 27. #25 To order the report, contact: TRA 2/52, Kamal Mansion, 4th Floor, Haji Niyaz Ahmed Azmi Marg, Arthur Bunder Road, Colaba Mumbai - 400005. Email : enquiries@trustadvisory.info Website : www.trustadvisory.info Source: The Brand Trust Report – India Study 2014, TRA

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