0
L R Q
J
3
The 2014
;
9
Survival Guide
=
,
8
6
p
SOCIAL MARKETING
2014 is well under way, and social
media marketers are under intense
pressure to perform.

Obstacles to success abound
at ...
Here’s just a taste of what
you’re up against in 2014.
Now take a deep breath and turn
to the next slide (IF YOU THINK YOU...
1.
Cats

2.
Teeny, Tiny
Attention Spans

3.
Multiple Screens

4.
The Measurement
Black Hole

7.
Noise, Noise,
Nose!

8.
Ev...
WELCOME TO SOCIAL
MEDIA MARKETING IN

2014.

It’s gonna be a doozy, and no one is
coming to save you.
BUT…
04

bn.
YOU CAN SAVE
YOURSELF.
Lurking in these obstacles,
there’s hope, opportunity even –
if you know how to find it…
05

bn.
FIRST, YOU MUST KNOW
YOUR ENEMY.
Let’s go through the eight biggest
obstacles facing social marketers in
2014.
More import...
OBSTACLE #1:

CATS
07

bn.
What could possibly be
threatening about adorable kitties?
THINK ABOUT IT.
Your social media posts are
competing with this...
AND THIS:

09

bn.
AND THIS:
(For crying out loud, how are we
supposed to top that?)

10

bn.
Be afraid. Be very afraid.
When your content squares off with
pictures of cute kittens, the kittens will
always win.

THEY...
Every.
Single.
Time.
But that’s not necessarily a bad thing…
12

bn.
Remember, this isn’t a numbers game.
Your goal isn’t to get the most likes,
shares, and comments.
Your goal is to target a...
HOW TO DEAL
When it comes to impressions,
think quality over quantity. 100
people who care about your brand
are better tha...
OBSTACLE #2:

TEENY, TINY
ATTENTION
SPANS
15

bn.
Consumers’ attention spans are short, and
they’re getting shorter.

In 2013, the average
consumer’s attention span
was jus...
The average gold fish has an
attention span of 9 SECONDS.*

My brain weighs less
than a gram, and I can still
focus better...
While you can’t change this trend,
you can take advantage of it with your
social media marketing.
AND NO, WE DON’T MEAN CL...
HOW TO DEAL
Use short-form video, especially
in the Facebook News Feed.
Better yet, develop a series of
short-form videos ...
OBSTACLE #3:

MULTIPLE
SCREENS
20

bn.
Even when your social content reaches
the right person, there’s a good chance
they’re multitasking on a second screen.

FO...
If you advertise on TV, more than half
of your audience is using smart phones
or tablets when your commercial airs,
primar...
SHAMELESS PLUG:
We have a way to synchronize your
TV ads with your Facebook ads.

Learn more
23

bn.
HOW TO DEAL
Synchronize your TV ads with your
Facebook ads.
In your ad copy, leverage existing
social media conversations ...
WANT TO SEE
ALL EIGHT
OBSTACLES?
Get your free copy of the
2014 Social Marketing Survival Guide.
GET THE GUIDE
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The 2014 Social Media Marketing Guide

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What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.

Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:

- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now

Published in: Social Media, Business, Technology
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Transcript of "The 2014 Social Media Marketing Guide "

  1. 1. L R Q J 3 The 2014 ; 9 Survival Guide = , 8 6 p SOCIAL MARKETING
  2. 2. 2014 is well under way, and social media marketers are under intense pressure to perform. Obstacles to success abound at every turn. Hold onto your smartphones, because it’s about to get ugly. 01 bn.
  3. 3. Here’s just a taste of what you’re up against in 2014. Now take a deep breath and turn to the next slide (IF YOU THINK YOU CAN HANDLE IT) … 02 bn.
  4. 4. 1. Cats 2. Teeny, Tiny Attention Spans 3. Multiple Screens 4. The Measurement Black Hole 7. Noise, Noise, Nose! 8. Everyone’s an Influencer ! 5. Shiny Object Syndrome 03 bn. 6. Social Media Overload
  5. 5. WELCOME TO SOCIAL MEDIA MARKETING IN 2014. It’s gonna be a doozy, and no one is coming to save you. BUT… 04 bn.
  6. 6. YOU CAN SAVE YOURSELF. Lurking in these obstacles, there’s hope, opportunity even – if you know how to find it… 05 bn.
  7. 7. FIRST, YOU MUST KNOW YOUR ENEMY. Let’s go through the eight biggest obstacles facing social marketers in 2014. More importantly, let’s talk about how you can overcome them. 06 bn.
  8. 8. OBSTACLE #1: CATS 07 bn.
  9. 9. What could possibly be threatening about adorable kitties? THINK ABOUT IT. Your social media posts are competing with this: 08 bn.
  10. 10. AND THIS: 09 bn.
  11. 11. AND THIS: (For crying out loud, how are we supposed to top that?) 10 bn.
  12. 12. Be afraid. Be very afraid. When your content squares off with pictures of cute kittens, the kittens will always win. THEY WILL OUT-LIKE YOU, OUT-CLICK YOU, AND OUT-SHARE YOU. 11 bn.
  13. 13. Every. Single. Time. But that’s not necessarily a bad thing… 12 bn.
  14. 14. Remember, this isn’t a numbers game. Your goal isn’t to get the most likes, shares, and comments. Your goal is to target and convert the right people, not the most people, with content they will love. 13 bn.
  15. 15. HOW TO DEAL When it comes to impressions, think quality over quantity. 100 people who care about your brand are better than 1,000,000 people who don’t. On that note, make it a point to know what your ideal prospects actually do care about. In your ads, talk to them about these things! For example, create ads that amuse and entertain, pull on the heartstrings, or solve a problem. 14 bn. Most importantly, talk like a human, not a corporation. Finally, if you can’t beat the kittens, join them!
  16. 16. OBSTACLE #2: TEENY, TINY ATTENTION SPANS 15 bn.
  17. 17. Consumers’ attention spans are short, and they’re getting shorter. In 2013, the average consumer’s attention span was just 8 SECONDS! 16 bn.
  18. 18. The average gold fish has an attention span of 9 SECONDS.* My brain weighs less than a gram, and I can still focus better than you! 17 bn. *SOURCE: HTTP://WWW.STATISTICBRAIN.COM/ATTENTION-SPAN-STATISTICS/
  19. 19. While you can’t change this trend, you can take advantage of it with your social media marketing. AND NO, WE DON’T MEAN CLICKBAIT. You can create content that’s both highquality and high-impact. 18 bn.
  20. 20. HOW TO DEAL Use short-form video, especially in the Facebook News Feed. Better yet, develop a series of short-form videos to tell a story in brief doses. Use striking, high-res images that your target audiences will want to click. Keep ad copy short and include an irresistible call to action. 19 bn. Questions, provocative headlines, and hashtags are all proven ways to get people to click. Spread an integrated message to the same target audience across all your social media channels. Someone who first sees your ad on Facebook might click it later on Twitter.
  21. 21. OBSTACLE #3: MULTIPLE SCREENS 20 bn.
  22. 22. Even when your social content reaches the right person, there’s a good chance they’re multitasking on a second screen. FOR EXAMPLE… 21 bn.
  23. 23. If you advertise on TV, more than half of your audience is using smart phones or tablets when your commercial airs, primarily to interact with social media.* Why not show your ad on Facebook at the same time? 22 bn. *SOURCE: HTTP://WWW.ACCENTURE.COM/US-EN/PAGES/INSIGHTACN-VIDEO-OVER-INTERNET-CONSUMER-SURVEY-2013.ASPX
  24. 24. SHAMELESS PLUG: We have a way to synchronize your TV ads with your Facebook ads. Learn more 23 bn.
  25. 25. HOW TO DEAL Synchronize your TV ads with your Facebook ads. In your ad copy, leverage existing social media conversations to your advantage (this works best with popular shows). Optimize paid and organic social content for mobile – that means big, bold images and succinct copy. 24 bn. Create advertisements that direct users from one screen (TV or desktop) to another (mobile or tablet). Example: Use a TV advertisement to promote your mobile app, while simultaneously airing an app install ad on Facebook.
  26. 26. WANT TO SEE ALL EIGHT OBSTACLES? Get your free copy of the 2014 Social Marketing Survival Guide. GET THE GUIDE
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