The Brand Networks Orange Paper Series!
The New Facebook “Fan Box”
Convert Website Visitors into Facebook Fans

A few months ago, we presented you with the implications of the
Facebook Page redesign for marketers.
The release of the “Fan Box” widget reinforces that Facebook is
increasing its functionality to make it easier for brands to gain fans
and keep communication lines open across the internet.

Why now?
According to analytics company Compete.com, Facebook grew to more
than 122 million monthly U.S. visitors in June.
The data also suggests that visitors to any of the 10,000 Facebook
Connect enabled sites increased 10 percent to more than 71 million
visitors- which means people are beginning to accept and enjoy the off-
site Facebook experience.

What is it?
The Fan Box is a social
widget that allows
Facebook Page owners
to attract and gain
Facebook fans from their
own website. Lance
Armstrong’s Fan Box is
featured here on
LIVESTRONG.com

What does it do?
The Fan Box significantly increases the
power of Facebook Pages by allowing
brands, businesses, and celebrities to
share Facebook status updates and
gain fans directly from their website.
Built on Facebook Connect, the Fan Box
lets you take a piece of your Page and
put it anywhere on the Web.

How does it work?
Users click on “Become a Fan,”
authenticate themselves using
Facebook Connect (or do
nothing if already signed into
Facebook), and become
Facebook fans without leaving
your site. The next time they
visit Facebook, fans will see
your updates in their stream just
as they would any other Page
they’re a fan of.

Who’s doing it?
Several large brands
have already installed
the Fan Box widget on
their site in the mere days
since its release. But it
can be implemented by
any size brand on any
part of their site.

Think of the Fan Box as a tool similar to an RSS feed, email
subscription, or Twitter feed. Only it’s more powerful, because it’s
social. We believe a “fan” has exponentially higher value than a
name in a database or even a follower or subscriber.
Fandom is the most powerful force in sports, music and now brand
marketing. This tool shines a spotlight on your fans and provides a
window into the club that is your best and most vocal customers.

Who we are
We leverage social networks to recruit, engage, and reward
networks of your brand’s fans, friends and followers. We have been
developers on the Facebook Platform since it launched.
What we do
We’ve got lots of experience building Facebook applications,
creating and maintaining Facebook Pages, and integrating
Facebook Connect on behalf of our clients.
Contact us
web: www.brandnetworksinc.com (our Fan Box is coming soon!)
phone: 617.275.7051