At any given moment, thousands of advertising campaigns are running on Facebook, and while the platform boasts a potential audience of 1.28 billion users, the competition to rise above the clutter of the feed has never been more fierce.
Ask yourself, is my ad as engaging as a picture of your best friends puppy? Is it as relevant as a story from their local news station? Is it as enticing as a link to a cookie recipe their co-worker just posted?
If you answered no to any of the above, fear not. We’re here to help.
Creating the perfect ad campaign is an art and a science that hinges on both big-picture strategy, as well as small executional nuances. To help you take your campaigns to the next level, we’ve compiled 9 tips that we’ve seen make a huge impact on campaign performance.