23 Ideas For
Real Time
Twitter Ads
Using Open Signals
Fact: Twitter activity does not
happen in a vacuum.
Signals and indicators from the outside world – such as
inventory, tra...
You’re missing out on a huge
opportunity!
With Open Signals, you marketers can link
Twitter ad campaigns to any outside da...
Want to learn more?
Lets look at some examples of real-time
Twitter ads you can run
using Open Signals
ECOMMERCE
	

	
  
Increase Website
Traffic
If website traffic drops more than 5 percent
its daily average, drive more visits by
showing ads to a...
Shopping Cart
Abandonment
If a customer abandons their shopping cart
on your website, remind them what items
they’re missi...
Inventory-based
Promotions
If a specific product goes on sale, generates
positive margins, and you have more than
50 in sto...
RETAIL
	

	
  
Quickly Move Surplus
Product
You sell a lot of products with short shelf
lives. Whenever you have a surplus, trigger
a Pro...
Get Ahead of the
Competition
Whenever your competitor runs a huge
sale, trigger a price-match guarantee ad on
Twitter. Set...
Get More In-Store Foot
Traffic
If in-store foot traffic drops below average,
show geo-targeted Tweets to everyone on
Twitter w...
TRAVEL
	

	
  
Fill Up Your Empty
Hotel Rooms
Whenever you have a last-minute hotel
room cancellation, trigger a Promoted
Tweet immediate...
Take Advantage of
Airfare Sales
If flights to the Caribbean drop below $300,
advertise a beach vacation package to all
your...
Demonstrate Your
Reliability
Whenever your competitors planes are
delayed, trigger Promoted Tweets within a
25-mile radius...
MOBILE
	

	
  
Increase Mobile App
Downloads
Whenever downloads of your mobile app
drop below average, activate a Twitter
campaign target...
Keep Mobile App Users
Engaged
If a user hasn’t logged into your app for
more than five days, give them a gentle
nudge with ...
Trigger or Pause Ads
Via SMS
The CEO emails you - you need to pause an
active Twitter campaign ASAP! Text
“Pause” to a pre...
TRENDING
CONVERSATIONS
	

	
  
Support the Winning
Team
It’s Ohio vs. Oregon, and Ohio scores a
touchdown! Celebrate the win by triggering
Tweets for Ohi...
Respond to Transit
Delays
Public transit is delayed (again!). Activate
ads to promote your ride-sharing service
within 5 m...
Take Advantage of Organic
Post Performance
Automatically promote your best content by
triggering ads whenever a Tweet pass...
Tap into #Hashtags
OMG #TaylorSwift is totally trending right
now. Show her followers where they can
buy her latest CD.
16...
TELEVISION
	

	
  
Zero in on the Right
Audience
If a TV show is popular in certain regions,
show geo-targeted Promoted Tweets for a
similar ...
Be Multi-channel in
Real-time
You’re promoting a new movie.
Synchronize your ad campaigns so that the
movie trailer appear...
Vanquish Your
Competition
Every time your competitors’ ads show on
TV, trigger your ads to appear on Twitter in
the same r...
OTHER REAL-TIME
SIGNALS
	

	
  
Be a Customer Service
Rockstar
If call center volume is unusually high,
trigger Promoted Tweets to your customers
that dir...
Stay Tuned to the
Markets
If stocks are going up, advertise a free
online trading account. If they’re going
down, advertis...
Change With the
Weather
If odds of hazardous weather are high in
any of 40,000 targeted metro areas, show
Promoted Tweets ...
Sell Out a Music Show
When the number of available tickets to a
music show dips below 50, show last-
chance Tweets (and st...
Ready to learn how to utilize
real-time signals in your
Promoted Tweets?
Contact Us
To Get Started
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23 Ideas for Real-Time Twitter Advertising

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Most marketers rely on data and analytics to guide strategic decisions about who to target, when and where. Often, these critical data points include things like demographics, consumer buying history, and search history.

But, there are tons of sources of data out there that marketers aren’t using -- data points that provide a treasure trove of useful information about real-time trends. Marketers can use this information to create contextually relevant ads, which ultimately resonate better with consumers than standard, cookie-cutter messaging.

We've compiled a list of 23 ways to use these real-time data "signals" for smarter social media marketing.

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23 Ideas for Real-Time Twitter Advertising

  1. 1. 23 Ideas For Real Time Twitter Ads Using Open Signals
  2. 2. Fact: Twitter activity does not happen in a vacuum. Signals and indicators from the outside world – such as inventory, traffic, TV ads, even the weather outside – can have a profound effect on the consumer behavior inside of Twitter. If you aren’t designing Twitter campaigns with these signals in mind…
  3. 3. You’re missing out on a huge opportunity! With Open Signals, you marketers can link Twitter ad campaigns to any outside data feed. ✔ Inventory ✔ Coupon redemptions ✔ Traffic ✔ Weather ✔ TV Commercials ✔ Trending Topics
  4. 4. Want to learn more? Lets look at some examples of real-time Twitter ads you can run using Open Signals
  5. 5. ECOMMERCE  
  6. 6. Increase Website Traffic If website traffic drops more than 5 percent its daily average, drive more visits by showing ads to a targeted audience on Twitter. 01.  
  7. 7. Shopping Cart Abandonment If a customer abandons their shopping cart on your website, remind them what items they’re missing out on with a Tweet. 02.  
  8. 8. Inventory-based Promotions If a specific product goes on sale, generates positive margins, and you have more than 50 in stock, trigger a Promoted Tweet. 03.  
  9. 9. RETAIL  
  10. 10. Quickly Move Surplus Product You sell a lot of products with short shelf lives. Whenever you have a surplus, trigger a Promoted Tweet with a discount to sell it quickly. 04.  
  11. 11. Get Ahead of the Competition Whenever your competitor runs a huge sale, trigger a price-match guarantee ad on Twitter. Set it to deactivate when the sale ends. 05.  
  12. 12. Get More In-Store Foot Traffic If in-store foot traffic drops below average, show geo-targeted Tweets to everyone on Twitter within a 10-mile radius. 06.  
  13. 13. TRAVEL  
  14. 14. Fill Up Your Empty Hotel Rooms Whenever you have a last-minute hotel room cancellation, trigger a Promoted Tweet immediately to advertise the vacancy. 07.  
  15. 15. Take Advantage of Airfare Sales If flights to the Caribbean drop below $300, advertise a beach vacation package to all your Twitter followers and customers. 08.  
  16. 16. Demonstrate Your Reliability Whenever your competitors planes are delayed, trigger Promoted Tweets within a 25-mile radius of that airport to advertise your own stellar reliability. 09.  
  17. 17. MOBILE  
  18. 18. Increase Mobile App Downloads Whenever downloads of your mobile app drop below average, activate a Twitter campaign targeted to mobile users. 10.  
  19. 19. Keep Mobile App Users Engaged If a user hasn’t logged into your app for more than five days, give them a gentle nudge with a Promoted Tweet. 11.  
  20. 20. Trigger or Pause Ads Via SMS The CEO emails you - you need to pause an active Twitter campaign ASAP! Text “Pause” to a pre-determined number to instantly pause your ads. 12.  
  21. 21. TRENDING CONVERSATIONS  
  22. 22. Support the Winning Team It’s Ohio vs. Oregon, and Ohio scores a touchdown! Celebrate the win by triggering Tweets for Ohio jerseys (excluding Oregon fans, of course). 13.  
  23. 23. Respond to Transit Delays Public transit is delayed (again!). Activate ads to promote your ride-sharing service within 5 miles of the delay. 14.  
  24. 24. Take Advantage of Organic Post Performance Automatically promote your best content by triggering ads whenever a Tweet passes a pre- determined threshold for organic performance. 15.  
  25. 25. Tap into #Hashtags OMG #TaylorSwift is totally trending right now. Show her followers where they can buy her latest CD. 16.  
  26. 26. TELEVISION  
  27. 27. Zero in on the Right Audience If a TV show is popular in certain regions, show geo-targeted Promoted Tweets for a similar show during the commercial breaks. 17.  
  28. 28. Be Multi-channel in Real-time You’re promoting a new movie. Synchronize your ad campaigns so that the movie trailer appears on Twitter within two seconds of airing on TV. 18.  
  29. 29. Vanquish Your Competition Every time your competitors’ ads show on TV, trigger your ads to appear on Twitter in the same regions, at the same time. 19.  
  30. 30. OTHER REAL-TIME SIGNALS  
  31. 31. Be a Customer Service Rockstar If call center volume is unusually high, trigger Promoted Tweets to your customers that direct them to your online support page. 20.  
  32. 32. Stay Tuned to the Markets If stocks are going up, advertise a free online trading account. If they’re going down, advertise a fixed rate CD account. 21.  
  33. 33. Change With the Weather If odds of hazardous weather are high in any of 40,000 targeted metro areas, show Promoted Tweets for homeowners insurance. 22.  
  34. 34. Sell Out a Music Show When the number of available tickets to a music show dips below 50, show last- chance Tweets (and stop them as soon as the last ticket sells). 23.  
  35. 35. Ready to learn how to utilize real-time signals in your Promoted Tweets? Contact Us To Get Started
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