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WORLD
CUP
SOCIAL MEDIA ADVERTISING GUIDE
2
And it’s sure to be the most social World Cup
ever. From the grandstands in Rio, to bar stools
at the local pub, footbal...
3
3.2 BILLION people tuned in to
the matches in 2010 (that’s 46.4
percent of the world).
Almost 1 billion of whom watched
...
4
THE SOCIAL MEDIA
WORLD IS BUZZING…
Just look at the official FIFA World
Cup social channels:
FIFA WORLD CUP Facebook
pag...
5
CROWDS ARE ALREADY GETTING
A KICK OUT OF THE MATCHES
It all started with the
#Brazil2014 World Cup
Draw (#WCDraw), which...
6
Who is talking about the 2014 World Cup
on social media
How targeting can help you find World
Cup fans who are most likel...
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2014 World Cup Social Media Advertising Guide

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Netting 3.2 billion viewers during the 2010 games, the World Cup is the most widely viewed sporting event in existence.

While all eyes will soon be upon Brazil, that's not all they'll be focused on. Social media and TV use continue to converge, as more people are active on the second screen now than ever before. This is especially true for televised sporting events. According to a recent study, people watching sports are 30% more likely to use social media while tuning in than other socially connected TV viewers.

What does this mean for World Cup advertisers? A huge opportunity to score with Facebook and Twitter. To help advertisers set up their social strategy, we've compiled a free guide that breaks down who's going to be tuning into the games this year, and how to best reach them.

Published in: Sports, Marketing, News & Politics
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Transcript of " 2014 World Cup Social Media Advertising Guide "

  1. 1. WORLD CUP SOCIAL MEDIA ADVERTISING GUIDE
  2. 2. 2 And it’s sure to be the most social World Cup ever. From the grandstands in Rio, to bar stools at the local pub, football fans from around the world will be tuning in. THE 2014 FIFA WORLD CUP IS ALMOST HERE…
  3. 3. 3 3.2 BILLION people tuned in to the matches in 2010 (that’s 46.4 percent of the world). Almost 1 billion of whom watched some part of the final match: By viewer comparison... THE FIFA WORLD CUP IS THE WORLD’S MOST WIDELY VIEWED SPORTING EVENT. The 2010 matches in South Africa were broadcast to 204 countries on 245 different channels. The stadiums themselves drew 3,170,856 total spectators, an average of 49,670 fans per match. The Super Bowl 2010 World Cup 108 MILLION 3.2 BILLION 43 MILLION 31.7 MILLION The Academy Awards Sochi Olympics Opening Ceremonies 3
  4. 4. 4 THE SOCIAL MEDIA WORLD IS BUZZING… Just look at the official FIFA World Cup social channels: FIFA WORLD CUP Facebook page has 2.7m likes 2014 FIFA WORLD CUP BRAZIL Facebook page has 10m likes @FIFAWORLDCUP has 703k followers. FIFATV channel has 681k subscribers. And the numbers are only increasing. From January 24 - to March 24, both Facebook and Twitter saw considerable growth: 216% increase 33% increase 4
  5. 5. 5 CROWDS ARE ALREADY GETTING A KICK OUT OF THE MATCHES It all started with the #Brazil2014 World Cup Draw (#WCDraw), which saw upwards of 1.7 million tweets. World Cup related hashtags are being used constantly. #WORLDCUP #FIFA #WORLDCUP2014 #BRAZIL2014 #FIFAWORLDCUP 137k 103k 39k 17k 7.4k In the past 30 days:
  6. 6. 6 Who is talking about the 2014 World Cup on social media How targeting can help you find World Cup fans who are most likely to convert How timing can be used to reach these fans in real-time, at the moments when they are most engaged Get the free guide here. DOWNLOAD THE FULL FREE GUIDE TO LEARN:
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