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5 Local Marketing Challenges for Healthcare Organizations - SOLVED!
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5 Local Marketing Challenges for Healthcare Organizations - SOLVED!

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National healthcare organizations with decentralized marketing channels are challenged with managing advertising and marketing at the local level. In this ebook, BrandMuscle solves the top 5 local …

National healthcare organizations with decentralized marketing channels are challenged with managing advertising and marketing at the local level. In this ebook, BrandMuscle solves the top 5 local marketing challenges that healthcare marketers face so they can start optimizing their marketing today.

Published in: Business, Health & Medicine

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  • Transcript

    • 1. Hospitals and HealthcareProviders need LocalMarketing to...
    • 2. …Differentiate Your Brand
    • 3. …Attract and Retain New Patients
    • 4. …Educate Patients About Your Organization’s Mission
    • 5. …Introduce New Products and Services
    • 6. …And More
    • 7. BUT… Many healthcaremarketers are challengedwhen it comes toexecuting marketing at thelocal level.
    • 8. So what’s ahealthcare marketerto do?
    • 9. Here are your top 5 localmarketing challenges…SOLVED!
    • 10. Challenge Creating #1 personalized marketing messages that resonate with the local community.
    • 11. Provide authorized local representatives with access to an all-in-one centralizedSOLVED! marketing portal that contains corporate- approved marketing assets they can customize and deliver, on-demand. Key Benefits:  Deliver the Right Message, to the Right Audience Using the Right Media, at the Right Time  Cost-Effectively Generate More Relevant and Meaningful Versions and Quantities of Content  Greater Efficiency Across Your Marketing Supply Chain
    • 12. Challenge #2 Ensuring materials created by local representatives are brand and legal-compliant.
    • 13. Sophisticated templates allow corporate marketers to control whatSOLVED! headlines, messages and images can be selected or edited while locking down regulatory statements. This gives local representatives the flexibility to customize messages on-demand to promote current events while eliminating mistakes. Key Benefits:  Global Brand and Legal Compliance  Improved Operational Efficiency  Elimination of Costly Advertising Errors
    • 14. Challenge #3 Streamlining the production and delivery of local advertising.
    • 15. Local marketing automation platforms allow you to increase operational efficiency bySOLVED! streamlining ad production and approval processes. With a centralized local marketing platform you can put new creative materials into the hands of local representatives within minutes rather than days or weeks. Key Benefits:  Eliminate One-Off Requests and Inefficient Ad Approval Processes  Free-up Corporate Marketing Resources to Focus on Strategy  Increase Speed-to-Market
    • 16. Challenge #4 Reaching the right audience through their preferred media channel.
    • 17. Media fragmentation has made it challenging (and expensive) to support localSOLVED! marketing efforts across multiple media channels. Yet, your patients want you to communicate with them in a way that’s convenient for them. A platform that supports traditional, digital and social media makes it easier than ever for your local representatives to create and deploy effective one-to-one and one-to-many campaigns without compromising brand integrity. Key Benefits:  The Right Marketing Mix Increases Visibility of Your Advertising Messages  Creates Deeper Relationships in Local Communities
    • 18. Challenge #5 Inability to measure local marketing activity and performance.
    • 19. One of the biggest challenges healthcare marketers face is measuringSOLVED! the results of local marketing efforts. The best local marketing automation platforms will provide detailed performance analytics to help you track and measure the efforts of local representatives so you can scale top performing programs across your organization. Key Benefits:  Helps Identify ROMI to Show Impact of Marketing Success  Corporate Marketers Can Tailor Future Marketing Programs Based on Past Campaign Success
    • 20. NOW… You’re armed withthe tools you need toexecute more effectivelocal marketing programs!
    • 21. About BrandMuscleBrandMuscle is a leading provider of localmarketing automation solutions. We provideweb-based tools and strategic local marketingprogram support to help healthcare organizationsbetter target and reach local audiences, createbrand differentiation and preference and improvemarketing ROI.
    • 22. “The savings have been pretty radical, with fewer field offices using staff hours and material resources onredundant activities. By freeing up our field units fromcreating their own individual marketing campaigns, westrengthen our brand, and we give them more time to deliver on our mission.” Senior Director of Brand and Creative for a national non-profit health organization
    • 23. CONTACT US BrandMuscle.com twitter.com/BrandMuscle facebook.com/BrandMuscle 1.866.464.4342 info@BrandMuscle.com

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