Be the first to like this
Digital Signage - the moment of truth in advertising.
20 years ago advertisers had only
7 media channels to play with;
today there are millions of digital
media channels. The media mix has
shifted from a one-way broadcast
model to a dynamic two-way form.
People still walk in the real world,
but spend the better part of their
time connected to the digital world,
sharing content and opinions. This
digital dependence is the foundation
of mixed reality experiences.
Actually, advertising from the past
has always been interactive – engaging
participants with personal
communication on the bazaars, or
attracting viewers with intimate performances.
“Thanks” to cinema, TV
and personal computers, advertising
became non-interactive, displaced
by “modern”, alienated and often
annoying one-way communication.