BrandBuild - all the way to the top in 6 months
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Brand-Building is a process that can be engineered, managed, measured and innovated. Millions of branding dollars are directed to an entirely wrong audience. Reward people’s search efforts and put your marketing dollars where they belong. Have you measured your organic growth lately?
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BrandBuild - all the way to the top in 6 months
- 1. brandbuild all the way to the top in 6 months © 2009, brandbuild
- 2. in a global economic turmoil that comes once in 80 years extinct | survive | grow
- 3. CEOs see innovation as the 54% 22% innovation main factor of growth talent 14% management 8% capital source: McKinsey Quarterly
- 4. priorities > changed Top3 Business Top3 Technology Improve business processes Business Intelligence Reduce enterprise costs CRM, SoA, SaaS Attract & retain customers Virtualization, Cloud … … source: Gartner EXP Survey 2009
- 5. webspace > enormous growth 1.2 trillion indexed web pages online 1.7 billion internet users online 340 million social media users 210 million blogs online source: Miniwatts marketing
- 6. marketplace > marketspace where ? are the potential customers they are getting information the brand should invest
- 7. consumers > netizens 8 of 10 are online, starting the day with the Search
- 8. the most powerful brand tool >80% of consumers come via organic search source: Google Analytics
- 9. marketshare > consistent growth 80% of the search engine market source: hitslink, July 2009
- 10. organic is x27 bigger than ads 83% 3% 83% choose the top3 organic results source: EyeTools research
- 11. listen. they own the brand 25% of the top results are consumer generated content source: Forester 2006-2010
- 12. ads died in 2007 People block ads People hate ads Ads’re down 45% Search’s up 76%
- 13. web-conscious ecosystem 2010 brand | message | community | customer | feedback
- 14. why brand is so hot? BB experience Few know it value Many talk about it emotion Everyone wants it function
- 15. we know how to get you to the top & beyond
- 16. brandbuild builds Research the market | Invent the brand promise | Build a perfect brand architecture | Implement, manage, measure and grow
- 17. brandbuild manages Find the target | Win leads, customers | Retain repeated business | Grow market, minds and web share | Get highest sales, margins, authority, flexibility
- 18. brandbuild measures Niche & Trends Research | Local, Global & Mobile Presence | SEO, Social media & top3 Positioning | CRM & Online Reputation Management | Web analytics, BI, Audits, Tuning & Improvement
- 19. brandbuild on-demand insights-driven brand strategy | cutting-edge technology tools | daily updated managed services
- 20. your brand magnified by the cloud search trends traffic customers niche social networks blogs relationships search engines SEO SaaS emotions AJAX SERP love sharing music photos profiles podcasts wiki SOAP googlism twitter facebook tagging chats RSS networking blogging mash-ups
- 21. brandbuild digital strategy Brochureware > Top5 in sales One of a million > The top one Generic company > Great Brand Transactions > Relationships How you look > Who you are
- 22. brandbuild cutting-edge tools Outbound ads > Inbound branding Cold calls > Hot Search Direct mail > Social media Emails > Blogs & RSS Spam campaigns > CRM & leads warming
- 23. brandbuild real-time success Campaign monologue > Brand dialogue Awareness > Differentiation Push strategies > Pull strategies Bizplan drives the firm > Brand drives the firm Marketing owns the brand > Customers own the brand
- 24. brandbuild sustainable advantage Top Highest Profits, Influence & Growth HighLand Credibility, Trust & Respect Above the crowd Findability & Popularity Brand Foundations Identity & Relevance
- 25. experience organic growth “expansion due to increased sales, gains in customer minds and market share” source: wikipedia
- 26. as our customers grow
- 27. case study top1+2 on Google in 3 months top3 Google positioning RENE
- 28. case study 120% growth in 24h organic traffic increase RE/MAX
- 29. case study 22.6% monthly growth traffic and sales increase PLAYBOX
- 30. brandbuild boosts sales Your brand is an investment the most valuable asset a long-term strategy the road to the top build a brand and let it grow
- 31. go brandbuild. grow organic.
Editor's Notes
- The business priority "improving business processes" has been the No. 1 business expectation of IT since its introduction to the CIO Agenda survey in 2005. In 2009, more than 57 percent of CIOs reported this as one of their top five business expectations. Invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance.
- How important is innovation in products, services, process and business models on your organization’s strategic agenda”?
- The business priority "improving business processes" has been the No. 1 business expectation of IT since its introduction to the CIO Agenda survey in 2005. In 2009, more than 57 percent of CIOs reported this as one of their top five business expectations. Invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance.
- Social web grows x3 faster than internet and x4 faster than other digital media penetration. If Facebook was a country, it will be the fourth by population after China, India & USA. Facebook will outpace Google by the end of 2009. Google is feeding a giant that will soon out grow them.
- “ He, who rejects change is the architect of decay” (Harold Wilson) It’s always better to get a rough answers to the right questions than a detailed answer of the wrong ones. Show up at the right place, at the right time, in front of the right people. Do the right things right.
- Globalism removed barriers, but we created Tribes. Intimate worlds, they can understand and participate in. Brands are tribal gods, each ruling a different space, with ability to strike a connection from the very first click of the mouse. Ensure that your product will find and stimulate the customer’s emotional G-spot. Are you still searching the magic button?
- Don’t put the cart in front of the horse. In the beginning of the brandbuild process and marketing strategy stays THE SEARCH. Smart marketers use the Search at the start of a project, not as an afterthought.
- It's not about what you think people need and want. It's about what they Search.
- What goes online, stays online. You define quarterly campaigns, which lead nowhere. People seek, process and share your brand in seconds. 1.7 billions of them. SEARCH has fundamentally changed the way we build and manage brands. Become #1 or 2, redefine your space or move to a different tribe.
- It's not about what you are saying about yourself It's about what they are saying about you when you are not online. Viral growth can be engineered as all other distribution strategies. Innovation means building and optimizing your viral loop and funnel.
- Millions of branding dollars are directed to an entirely wrong audience. It’s not about black-box magic. It’s about brand-building. Reward people’s search efforts and put your marketing dollars where they belong.
- Without a communication and search strategy, your brand won’t reach the destination. When it reaches, 60% of the people will stay less than 6 seconds before hopping of somewhere else. You can’t imagine how fast we will build a huge and hard-earned web traffic, but it has to be used & converted.
- It takes Focus, Strategy, Creativity, Logic and Magic to Build a great Brand. Which tribe you want to join today?
- Brand-building is a process that can be studied, engineered, analyzed, learned, taught, replicated, innovated and managed .
- Web analytics, brandmetrics, buzzmetrics, usability biometrics. Have you measured your organic growth lately?
- What enters the cloud stays there. Today, with the amplification and magnification of digital space, brands can be built faster than before, with positive spin from the crowd, with colossal amount of energy. YOU CAN’T buy this kind of brand exposure offline and position your brand in a way that transcends functional benefits.
- We will give you a real market insights and new niche ideas in less than 5 days. Using a roster of worldwide research databases, you will never skew or loose the focus.
- Don’t look for tiny improvements of yesterday’s. Go for the huge worldwide trend of tomorrow.
- Today, with the amplification and magnification of digital space, brands can be built faster than before, with positive spin from the crowd, with colossal amount of energy.
- The efficiency of the funnel is the percentage of users who make it all the way through. One of fundamental equations of viral growth is k=ecdot I where “e” is the efficiency of your loop and “i” is the average steps ahead. k is the average number of additional customers each new user brings in. If k > 1 you get viral growth .
- The winners are those who have a clear and efficient strategy , the ability to capitalize new market opportunities as its environment evolves and have prepared for the changing times ahead . Don’t fail to take advantage of one of the most seismic changes ever to affect your industry .