BrandBuild - all the way to the top in 6 months

in a global economic turmoil that comes once in 80 years extinct | survive | grow

CEOs see innovation as the 54% 22% innovation main factor of growth talent 14% management 8% capital source: McKinsey Quarterly

priorities > changed Top3 Business Top3 Technology Improve business processes Business Intelligence Reduce enterprise costs CRM, SoA, SaaS Attract & retain customers Virtualization, Cloud … … source: Gartner EXP Survey 2009

webspace > enormous growth 1.2 trillion indexed web pages online 1.7 billion internet users online 340 million social media users 210 million blogs online source: Miniwatts marketing

marketplace > marketspace where ? are the potential customers they are getting information the brand should invest

consumers > netizens 8 of 10 are online, starting the day with the Search

the most powerful brand tool >80% of consumers come via organic search source: Google Analytics

marketshare > consistent growth 80% of the search engine market source: hitslink, July 2009

organic is x27 bigger than ads 83% 3% 83% choose the top3 organic results source: EyeTools research

listen. they own the brand 25% of the top results are consumer generated content source: Forester 2006-2010

ads died in 2007 People block ads People hate ads Ads’re down 45% Search’s up 76%

web-conscious ecosystem 2010 brand | message | community | customer | feedback

why brand is so hot? BB experience Few know it value Many talk about it emotion Everyone wants it function

we know how to get you to the top & beyond

brandbuild builds Research the market | Invent the brand promise | Build a perfect brand architecture | Implement, manage, measure and grow

brandbuild manages Find the target | Win leads, customers | Retain repeated business | Grow market, minds and web share | Get highest sales, margins, authority, flexibility

brandbuild measures Niche & Trends Research | Local, Global & Mobile Presence | SEO, Social media & top3 Positioning | CRM & Online Reputation Management | Web analytics, BI, Audits, Tuning & Improvement

brandbuild on-demand insights-driven brand strategy | cutting-edge technology tools | daily updated managed services

your brand magnified by the cloud search trends traffic customers niche social networks blogs relationships search engines SEO SaaS emotions AJAX SERP love sharing music photos profiles podcasts wiki SOAP googlism twitter facebook tagging chats RSS networking blogging mash-ups

brandbuild digital strategy Brochureware > Top5 in sales One of a million > The top one Generic company > Great Brand Transactions > Relationships How you look > Who you are

brandbuild cutting-edge tools Outbound ads > Inbound branding Cold calls > Hot Search Direct mail > Social media Emails > Blogs & RSS Spam campaigns > CRM & leads warming

brandbuild real-time success Campaign monologue > Brand dialogue Awareness > Differentiation Push strategies > Pull strategies Bizplan drives the firm > Brand drives the firm Marketing owns the brand > Customers own the brand

brandbuild sustainable advantage Top Highest Profits, Influence & Growth HighLand Credibility, Trust & Respect Above the crowd Findability & Popularity Brand Foundations Identity & Relevance

experience organic growth “expansion due to increased sales, gains in customer minds and market share” source: wikipedia

as our customers grow

case study top1+2 on Google in 3 months top3 Google positioning RENE

case study 120% growth in 24h organic traffic increase RE/MAX

case study 22.6% monthly growth traffic and sales increase PLAYBOX

brandbuild boosts sales Your brand is an investment the most valuable asset a long-term strategy the road to the top build a brand and let it grow

go brandbuild. grow organic.

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BrandBuild - all the way to the top in 6 months

by Vellyslav Petrov on Aug 12, 2009

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BrandBuild - all the way to the top in 6 months — Presentation Transcript