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Now that you’ve determined what categories you want to extend into via licensing, you’re ready to draft the licensees. Ideally you should have selected 2-3 prospective licensees to partner with. You’re now ready to assess the program scope from a sales, royalties and product perspective.
Join Pete Canalichio as he takes you through step 5 (Defining the Licensing Opportunity) of the 8-step process. This stage includes a review of sales projections and product concepts from each of the prospective licensees and highlights of areas to watch out for. Throughout this webinar, Pete will be introducing different licensing terms such as royalty rate, minimum guaranteed royalty payments and commercialization date. Understanding these terms is critical to the next stage – negotiating a contract - so you will want to be sure to attend this session.
The fourth of a 6-part webinar series, this webinar will help you understand the licensing opportunity presented by each of your prospects.
To purchase the complete webinar series visit www.BrandLicensingExpert.com