Grooming Perennial Champions<br />Pete Canalichio<br />Licensing Brands, Inc.<br />January 26, 2011<br />The following sli...
Today’s Agenda<br />Recap of previous webinars<br />Conduct Orientation<br />Why is this so important<br />Goal of the ori...
Why is This Important?<br />Licensing business is an extension of your organic business<br />Licensees are responsible for...
Goal of the Orientation Process<br />Ensure the long-term success of the partnership from the outset<br />Achieve this by:...
Orientation Day <br />Offers first face to face interaction<br />Who should attend?<br />What to bring?<br />Overview of t...
Contract Terms Discussed<br />Covered products<br />Authorized channels<br />Territories<br />Quality compliance<br />Appr...
Business Planning<br />As a licensor (brand owner)<br />Understanding your licensees’ business plans<br />Ensuring alignme...
This has been a snippet from our webinar series “How to Build Your Brand Licensing Dynasty” <br />To purchase the complete...
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Grooming Perennial Champions

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Once the licensing deal is signed, you're ready to start building your dynasty. The opportunity to satisfy consumer pent up demand for new branded products begins. While there will be plenty of excitement at this stage, it is critical that both the licensor (brand owner) and licensee (manufacturer) understand their obligations and get to know each other to ensure the deal is a success.

Pete Canalichio, the presenter will coach you on steps 7 (Conduct Orientation) and 8 (Establish Business Plan) of the 8-step process, including what steps should be taken over the short and long term of the license. From conducting orientation sessions for the licensees to developing the business planning process to recording sales and collecting royalty payments, Pete will guide you through everything you need to do in order to track the progress of your program.

The final webinar of a 6-part series, this session will help you make a success of your license.

Visit www.BrandLicensingExpert.com for more information about Brand Licensing and to purchase this entire webinar series with audio.

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Grooming Perennial Champions

  1. 1. Grooming Perennial Champions<br />Pete Canalichio<br />Licensing Brands, Inc.<br />January 26, 2011<br />The following slides are an abridged section from our webinar series <br />“How to Build Your Brand Licensing Dynasty” <br />To purchase the complete webinar and series with audio visitwww.BrandLicensingExpert.com<br />
  2. 2. Today’s Agenda<br />Recap of previous webinars<br />Conduct Orientation<br />Why is this so important<br />Goal of the orientation process<br />Licensor roles & responsibilities<br />Orientation Day<br />Establish Business Plan<br />Business planning<br />Sales planning<br />Marketing planning<br />Quality & compliance management<br />Summarizing the process<br />Confidential<br />2<br />
  3. 3. Why is This Important?<br />Licensing business is an extension of your organic business<br />Licensees are responsible for your most important asset, your brand. They must:<br />Gain a deep understanding of the brand<br />Build the attributes into their products and packaging<br />Obtain approval of the products<br />Commercialize the category they have licensed<br />Meet and exceed their contractual obligations<br />Confidential<br />3<br />
  4. 4. Goal of the Orientation Process<br />Ensure the long-term success of the partnership from the outset<br />Achieve this by:<br />Identifying roles & responsibilities of individuals from both brand owner and manufacturer<br />Get everyone up to speed on the obligations of the licensing contract<br />Ensure parties on both sides know each other and their respective roles<br />Confidential<br />4<br />
  5. 5. Orientation Day <br />Offers first face to face interaction<br />Who should attend?<br />What to bring?<br />Overview of topics covered<br />Discussion of contract terms and business implications<br />Brand and category strategy<br />Brand guidelines<br />Approval process and timelines<br />Testing and auditing protocols<br />Confidential<br />5<br />
  6. 6. Contract Terms Discussed<br />Covered products<br />Authorized channels<br />Territories<br />Quality compliance<br />Approvals<br />Work product<br />Customer service<br />Trademark rights<br />Trademark notice<br />Manufacturer’s authorization agreement<br />Confidential<br />6<br />
  7. 7. Business Planning<br />As a licensor (brand owner)<br />Understanding your licensees’ business plans<br />Ensuring alignment with your own business objectives<br />As a licensee (manufacturer)<br />Align yourself with the overall business objectives of the licensor<br />Confidential<br />7<br />
  8. 8. This has been a snippet from our webinar series “How to Build Your Brand Licensing Dynasty” <br />To purchase the complete series with audio visitwww.BrandLicensingExpert.com<br />

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