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Once the licensing deal is signed, you're ready to start building your dynasty. The opportunity to satisfy consumer pent up demand for new branded products begins. While there will be plenty of excitement at this stage, it is critical that both the licensor (brand owner) and licensee (manufacturer) understand their obligations and get to know each other to ensure the deal is a success.
Pete Canalichio, the presenter will coach you on steps 7 (Conduct Orientation) and 8 (Establish Business Plan) of the 8-step process, including what steps should be taken over the short and long term of the license. From conducting orientation sessions for the licensees to developing the business planning process to recording sales and collecting royalty payments, Pete will guide you through everything you need to do in order to track the progress of your program.
The final webinar of a 6-part series, this session will help you make a success of your license.
Visit www.BrandLicensingExpert.com for more information about Brand Licensing and to purchase this entire webinar series with audio.
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