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Effective online marketing for the tourism industry
 

Effective online marketing for the tourism industry

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The value of Social Media can be substantially extended by combining it with other online marketing platforms, allowing today’s tourism marketer to reach a wider target audience and generate ...

The value of Social Media can be substantially extended by combining it with other online marketing platforms, allowing today’s tourism marketer to reach a wider target audience and generate measurable results.

This presentation was given to the Hamilton Waikato NZ Regional Tourism Conference by Wayne Attwell, Online Marketing Strategist at Bold Horizon.

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    Effective online marketing for the tourism industry Effective online marketing for the tourism industry Presentation Transcript

    • Growing Your Tourism Business Through an Online Presence Wayne Attwell Online Brand Strategist - Bold Horizon
    • The World is Changing
      • 70% - 80% of pre-purchase research via search engines – Google, Bing, Yahoo
      • A fundamental shift…
        • Prospects find you. You don’t find them
      • How can we help them to find us?
    • Help! I Need to be Found
    • It’s All About Your Website (well, most of it)
    • Tracking Online Performance
    • Tracking Online Performance
    • Using Search Engines
      • #1 - 80% of all online searches
      • 2 nd largest search engine
        • Global audience of 400m
        • As a country, would be the 3 rd largest in the world
      P.S. Google owns YouTube…hmm
    • Content is King
      • Website pages - organic search
      • Blogs - 51% say most valuable business tool
      • Articles – syndication
      • Comments – indexed
      • Videos – Google favours it (hmm…wonder why?)
      • CREATE, PUBLISH, BE FOUND
    • What’s Hot & What’s Not
    • Marketing Your Content
      • If it isn’t keyword targeted, it’s of nominal value
      • Use your networks to spread the ‘word’ i.e. content
    • Start Spreading the Word
    • Use all of the Channels
    • There is No Free Lunch
      • Social media has a cost (manpower)
      • Organic search (expert advice)
      • Video marketing (production)
      • Content (copywriters)
      • Budget for direct and indirect costs
    • Paying For All This Stuff
    • The Best Job in the World
      • Tourism Queensland – Hamilton Island
      • All content was user generated
      • 34,000 video entries
      • Award-winning campaign
      • Email marketing to 100,000 names delivered highest ROI
      • AU$1.75m budget blown apart
    • A Quick History Lesson
      • Get on board or be left behind