Your SlideShare is downloading. ×
  • Like
Effective online marketing for the tourism industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Effective online marketing for the tourism industry

  • 1,444 views
Published

The value of Social Media can be substantially extended by combining it with other online marketing platforms, allowing today’s tourism marketer to reach a wider target audience and generate …

The value of Social Media can be substantially extended by combining it with other online marketing platforms, allowing today’s tourism marketer to reach a wider target audience and generate measurable results.

This presentation was given to the Hamilton Waikato NZ Regional Tourism Conference by Wayne Attwell, Online Marketing Strategist at Bold Horizon.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Internet Marketing is so powerfull, i tried using my personal Blog (vivutiotz.blogspot.com)...Now am working with many
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,444
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
81
Comments
1
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Growing Your Tourism Business Through an Online Presence Wayne Attwell Online Brand Strategist - Bold Horizon
  • 2. The World is Changing
    • 70% - 80% of pre-purchase research via search engines – Google, Bing, Yahoo
    • A fundamental shift…
      • Prospects find you. You don’t find them
    • How can we help them to find us?
  • 3. Help! I Need to be Found
  • 4. It’s All About Your Website (well, most of it)
  • 5. Tracking Online Performance
  • 6. Tracking Online Performance
  • 7. Using Search Engines
    • #1 - 80% of all online searches
    • 2 nd largest search engine
      • Global audience of 400m
      • As a country, would be the 3 rd largest in the world
    P.S. Google owns YouTube…hmm
  • 8. Content is King
    • Website pages - organic search
    • Blogs - 51% say most valuable business tool
    • Articles – syndication
    • Comments – indexed
    • Videos – Google favours it (hmm…wonder why?)
    • CREATE, PUBLISH, BE FOUND
  • 9. What’s Hot & What’s Not
  • 10. Marketing Your Content
    • If it isn’t keyword targeted, it’s of nominal value
    • Use your networks to spread the ‘word’ i.e. content
  • 11. Start Spreading the Word
  • 12. Use all of the Channels
  • 13. There is No Free Lunch
    • Social media has a cost (manpower)
    • Organic search (expert advice)
    • Video marketing (production)
    • Content (copywriters)
    • Budget for direct and indirect costs
  • 14. Paying For All This Stuff
  • 15. The Best Job in the World
    • Tourism Queensland – Hamilton Island
    • All content was user generated
    • 34,000 video entries
    • Award-winning campaign
    • Email marketing to 100,000 names delivered highest ROI
    • AU$1.75m budget blown apart
  • 16. A Quick History Lesson
    • Get on board or be left behind