Profile
Sincere Strategic Partner for Your Achievements.   2
Brand & Features CommunicationCo., Ltd. has been formed by a group ofknowledgeable         and      experiencedprofessiona...
Brand             and       FeaturesCommunication Co., Ltd. is aimedto provide clients with premiumquality of consultancy ...
Sincere Strategic Partner for Your Achievements.   5
Marketing                                      FinancialManagement                                     Management         ...
۞   Management۞   Brand Development۞   Marketing۞   Sales۞   Risk Management۞   Strategic Planning۞   Administration      ...
∆   Performance Development∆   Corporate Strategic Planning∆   Re-engineering∆   Organization Re-structuring∆   Human Reso...
∆ Brand Development∆ Advertising∆ Promotion Activities∆ Public Relations∆ Researches∆ Integrated Marketing Communications ...
∆   Business Strategy∆   Brand Strategy∆   Marketing Strategy∆   Sales Strategy∆   Project Strategy∆   Product Strategy   ...
∆ Productivity Improvement∆ Standard of Procedures∆ Call Center        Sincere Strategic Partner for Your Achievements.   ...
∆ Business Risk Management∆ Financial Risk Management∆ Risk Management Training        Sincere Strategic Partner for Your ...
Sincere Strategic Partner for Your Achievements.   13
   High cost                              Poor performance   High waste                             New market entry ...
1. Performance audit / evaluation    - - gathering information and observations2. Analyze and identify problems3. Identify...
Sincere Strategic Partner for Your Achievements.   16
 Management and Business Strategy   Dr.Matthana Pipitnaovarat   Mrs.Saiphon Bhalakula   Ms.Varapa Rungruengpanicharat ...
 Brand Development Strategy Marketing Strategy Marketing Communication Strategy   Prof.Krairit Boonyakiat   Mr.Chanch...
 Human Resource Development   Mr.Suwat Danvanich   Mr.Pornchai Saengaroon   Col.Tewtip Vichienroj        Sincere Strat...
 Risk Management & Training   Dr.Matthana Pipitnaov   Mrs.Saiphon Bhalakula   Ms.Varapa Rungruengpanicharat Business ...
EDUCATION - MS-MIT, Massachusetts Institute of Technology,              USA          - Diploma in Export Marketing Managem...
EDUCATION      - Executive MBA                 Kasetsart University               - BA (Social-Anthropology)              ...
EDUCATION: B A English , Chulalongkorn UniversityCAREER:       Gold & Silver Awards in Tact Awards* 1998 for Pepsi        ...
EDUCATION - Executive MBA            Kasetsart University          - BA (Finance and Accounting)             Ramkhamhaeng ...
EDUCATION   - M.A. (Business Communications & Management)              The University of the Thai Chamber of Commerce     ...
EDUCATION - Bachelor of ScienceCAREER      - Assistant Manageing Director              S.RC Enterprise Co., Ltd.          ...
EDUCATION - Executive MBA            Kasetsart University          - B.A. (Political Science – Public Administration)     ...
Sincere Strategic Partner for Your Achievements.   28
THEME CORP. Group      Sincere Strategic Partner for Your Achievements.                             29
Offering marketing   and     salespromotion services including PR,advertising, event marketing, anddirect marketing.      ...
Offering total website developmentsolution and digital media formarketing purposes.                                     31
Organizing seminars in IntegratedMarketing Communications (IMC)for sales and marketing staff, andtotal     Integrated    M...
۩   Narai Intertrade Co., Ltd.۩   US Polytrade Co., Ltd.۩   Smart Bag Co., Ltd.۩   QSEC Co., Ltd.۩   Morgan O.A. Co., Ltd....
34Sincere Strategic Partner for Your Achievements.
35Sincere Strategic Partner for Your Achievements.
36Sincere Strategic Partner for Your Achievements.
37Sincere Strategic Partner for Your Achievements.
38Sincere Strategic Partner for Your Achievements.
Product :              Minus Sun                                                          39Sincere Strategic Partner for ...
40Sincere Strategic Partner for Your Achievements.
AIG Man U Cash Card                                                    41 Sincere Strategic Partner for Your Achievements.
42Sincere Strategic Partner for Your Achievements.
43Sincere Strategic Partner for Your Achievements.
Brand and Features Communication Co., Ltd.        19/21 Soi Ladprao 15 (Jompol), Ladprao Road,                            ...
Sincere Strategic Partner for Your Achievements.   45
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B&f company profile 14 nov2009

  1. 1. Profile
  2. 2. Sincere Strategic Partner for Your Achievements. 2
  3. 3. Brand & Features CommunicationCo., Ltd. has been formed by a group ofknowledgeable and experiencedprofessionals in various areas of business,i.e., strategic planning, management,brand development, marketing and sales,risk management, business plan for loanapplication, and human resourcedevelopment, etc. to serve clients with itsfull dimensions of businessconsultancy services. Sincere Strategic Partner for Your Achievements. 3
  4. 4. Brand and FeaturesCommunication Co., Ltd. is aimedto provide clients with premiumquality of consultancy services inwide range areas to fulfill eachclient’s specific business needs andrequirements. Sincere Strategic Partner for Your Achievements. 4
  5. 5. Sincere Strategic Partner for Your Achievements. 5
  6. 6. Marketing FinancialManagement Management Business Administration SynergyOrganization Human Structure ResourceManagement Management Sincere Strategic Partner for Your Achievements. 6
  7. 7. ۞ Management۞ Brand Development۞ Marketing۞ Sales۞ Risk Management۞ Strategic Planning۞ Administration Sincere Strategic Partner for Your Achievements. 7
  8. 8. ∆ Performance Development∆ Corporate Strategic Planning∆ Re-engineering∆ Organization Re-structuring∆ Human Resource Development∆ Training & Seminar Arrangement Sincere Strategic Partner for Your Achievements. 8
  9. 9. ∆ Brand Development∆ Advertising∆ Promotion Activities∆ Public Relations∆ Researches∆ Integrated Marketing Communications (IMC)∆ Event Marketing∆ Customer Relation Management (CRM) Sincere Strategic Partner for Your Achievements. 9
  10. 10. ∆ Business Strategy∆ Brand Strategy∆ Marketing Strategy∆ Sales Strategy∆ Project Strategy∆ Product Strategy Sincere Strategic Partner for Your Achievements. 10
  11. 11. ∆ Productivity Improvement∆ Standard of Procedures∆ Call Center Sincere Strategic Partner for Your Achievements. 11
  12. 12. ∆ Business Risk Management∆ Financial Risk Management∆ Risk Management Training Sincere Strategic Partner for Your Achievements. 12
  13. 13. Sincere Strategic Partner for Your Achievements. 13
  14. 14.  High cost  Poor performance High waste  New market entry High turnover  New product launch Low productivity  New brand/Re-brand Slow growth  Business expansion Bad debts  Business Risks Sincere Strategic Partner for Your Achievements. 14
  15. 15. 1. Performance audit / evaluation - - gathering information and observations2. Analyze and identify problems3. Identify alternatives and Recommendations4. Co-Select solutions5. Implement and monitoring6. Adjustments to goals Sincere Strategic Partner for Your Achievements. 15
  16. 16. Sincere Strategic Partner for Your Achievements. 16
  17. 17.  Management and Business Strategy  Dr.Matthana Pipitnaovarat  Mrs.Saiphon Bhalakula  Ms.Varapa Rungruengpanicharat Sincere Strategic Partner for Your Achievements. 17
  18. 18.  Brand Development Strategy Marketing Strategy Marketing Communication Strategy  Prof.Krairit Boonyakiat  Mr.Chanchai Prasertsuk  Mr.Chanin Visarnbuchanee  Mrs.Auamporn Jirakijanusorn  Mrs.Saiphon Bhalakula Sincere Strategic Partner for Your Achievements. 18
  19. 19.  Human Resource Development  Mr.Suwat Danvanich  Mr.Pornchai Saengaroon  Col.Tewtip Vichienroj Sincere Strategic Partner for Your Achievements. 19
  20. 20.  Risk Management & Training  Dr.Matthana Pipitnaov  Mrs.Saiphon Bhalakula  Ms.Varapa Rungruengpanicharat Business Plan for Loan Application  Dr.Matthana Pipitnaovarat  Mrs.Saiphon Bhalakula  Ms.Varapa Rungruengpanicharat Sincere Strategic Partner for Your Achievements. 20
  21. 21. EDUCATION - MS-MIT, Massachusetts Institute of Technology, USA - Diploma in Export Marketing Management ILO School of Management, Italy - Bachelors Degree of Science Chulalongkorn UniversityCAREER - President & CEO, Biophile Corporation (Health care and cosmetics manufacturer and marketer) - Marketing Research Manager Loxley (Bangkok) Co., Ltd. (Industrial Trader) - Marketing Services Director Lintas Advertising Co., Ltd. (Thailand) - Director, Business Development Osothsapha (Tech Heng Yoo) Co., Ltd. Sincere Strategic Partner for Your Achievements. 21
  22. 22. EDUCATION - Executive MBA Kasetsart University - BA (Social-Anthropology) Kasetsart UniversityCAREER 1992 - Present President and CEO, Theme Corporation Group of Companies Theme Ad Corporation Brand & Features Communication Co., Ltd. Three Force Communication Co., Ltd. 1990 – 1992 Associate Account Director, Lintas IMC Account Director, Lintas SEA (South East Asia) 1989 – 1990 Account Director, Grey Thailand 1987 – 1988 Account Manager, Amex & Grey 1985 – 1987 Account Supervisor, Thai Image Asatsu Advertising 1983 – 1985 Account Executive, Spa Advertising Sincere Strategic Partner for Your Achievements. 22
  23. 23. EDUCATION: B A English , Chulalongkorn UniversityCAREER: Gold & Silver Awards in Tact Awards* 1998 for Pepsi TV Commercial (Chaliang and Anchalee Versions) *Top Advertising Contest of Thailand - Special Lecturer, Creative Copywriting Courses/Creative Strategy/Advertising Management at Faculty of Communication Arts, and Faculty of Commerce and Accountancy, Chulalongkorn University - Special Lecturer in Young Executive MBA Program, Faculty of Business Administration, Kasetsart University - Senior Creative Director, Adwise Communications Co.,Ltd. - Strategic Planner, Add On Co., Ltd. - Senior Creative Director, Creative In House Ltd. - Senior Creative Director, Dentsu (Thailand) Ltd. Sincere Strategic Partner for Your Achievements. 23
  24. 24. EDUCATION - Executive MBA Kasetsart University - BA (Finance and Accounting) Ramkhamhaeng UniversityCAREER - Chief Operations Officer Theme Ad Corporation Co., Ltd. - Managing Director Three Force Communications Co., Ltd. - New Business Development Manager Osothsapha Co.,Ltd. Sincere Strategic Partner for Your Achievements. 24
  25. 25. EDUCATION - M.A. (Business Communications & Management) The University of the Thai Chamber of Commerce - B.A. ( English) and Minor in Mass Communications Kasetsart UniversityCAREER - Project Director/Marketing Consultant, Brand and Features Communication Co., Ltd. - Executive Director, Gold Billion International Co., Ltd. - AVP Operation and Administration, KPN Plus Co., Ltd. - General Manager, St.Carlos Clinic Co., Ltd. - Manager, Special Projects Office, Small and Medium Enterprise Development Bank of Thailand (SME BANK) - Business Development Manager, Loxley PCL. - Government Commercial Representative in Thailand Ministry of Industry, Trade and Technology South Australia State, Australia Sincere Strategic Partner for Your Achievements. 25
  26. 26. EDUCATION - Bachelor of ScienceCAREER - Assistant Manageing Director S.RC Enterprise Co., Ltd. - Personnel Manager Thai Pure Drink co., Ltd. - Personnel Manager Siam Cement Public Co., Ltd. - Shipping Officer K Line Co., Ltd. - Mini MBA Lecturer on Personnel Management Kasetsart University Burapha University King Mongkit’s University of Technology Sincere Strategic Partner for Your Achievements. 26
  27. 27. EDUCATION - Executive MBA Kasetsart University - B.A. (Political Science – Public Administration) Chulalongkorn University (Second class honor)CAREER - Senior Vice President, Human Resource Department Kiatnakin Finance Public Co., Ltd. - Senior Vice President, Personnel & Organization Dept The Industrial Finance Corporation of Thailand (IFCT) - Personnel Administration Manager Siam Cement Group Michelin Siam Group Sincere Strategic Partner for Your Achievements. 27
  28. 28. Sincere Strategic Partner for Your Achievements. 28
  29. 29. THEME CORP. Group Sincere Strategic Partner for Your Achievements. 29
  30. 30. Offering marketing and salespromotion services including PR,advertising, event marketing, anddirect marketing. 30
  31. 31. Offering total website developmentsolution and digital media formarketing purposes. 31
  32. 32. Organizing seminars in IntegratedMarketing Communications (IMC)for sales and marketing staff, andtotal Integrated MarketingCommunications (IMC) for SMEs. 32
  33. 33. ۩ Narai Intertrade Co., Ltd.۩ US Polytrade Co., Ltd.۩ Smart Bag Co., Ltd.۩ QSEC Co., Ltd.۩ Morgan O.A. Co., Ltd.۩ Global i-care (Thailand) Co., Ltd. See further details at www.themead.co.th Sincere Strategic Partner for Your Achievements. 33
  34. 34. 34Sincere Strategic Partner for Your Achievements.
  35. 35. 35Sincere Strategic Partner for Your Achievements.
  36. 36. 36Sincere Strategic Partner for Your Achievements.
  37. 37. 37Sincere Strategic Partner for Your Achievements.
  38. 38. 38Sincere Strategic Partner for Your Achievements.
  39. 39. Product : Minus Sun 39Sincere Strategic Partner for Your Achievements.
  40. 40. 40Sincere Strategic Partner for Your Achievements.
  41. 41. AIG Man U Cash Card 41 Sincere Strategic Partner for Your Achievements.
  42. 42. 42Sincere Strategic Partner for Your Achievements.
  43. 43. 43Sincere Strategic Partner for Your Achievements.
  44. 44. Brand and Features Communication Co., Ltd. 19/21 Soi Ladprao 15 (Jompol), Ladprao Road, Chatuchak, Bangkok 10900 Tel.: (66) 02-938-4450 – 4, 02-938-4408, 02-513-1556, 02-513-4676 Fax.: (66) 02-513-8267 E-mail: brandfeatures@gmail.com or brandfeatures@hotmail.com Http://www.themead.co.th Sincere Strategic Partner for Your Achievements. 44
  45. 45. Sincere Strategic Partner for Your Achievements. 45

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