! !Connecting Mobile:!! !Now and in the future!
firstname.lastname@example.org!!About me! @marktxt4ever // @brandemotivity! txt4ever.wordpress.com! 20 years in digital!Mobile Strategy! 9 years in mobile! & Innovation!Senior Lecturer Chair of DMA in Mobile Council Future Media! Chair of DMA @myfuturemedia! Awards!
Today’s landscape is divided! Smartphone Adopters! High adoption rates have seen massive explosion in the market for the mobile internet and apps! Mass Market! Many devices are still base around simple calling and texting with small screens and slow connections!
Some people think it’s the technologies! SMS/ Responsive MMS Messaging IM Mobile Independant Web Push Native Microsite Bluetooth Alert Apps Functional: QR/AR Proximity WiFi Utility/ Social NFC Media(here’s a quick guide)!
But technology is only a tool to deliver brand engagement!!
Many brand say: !‘We want an app!’! ! !but what they need is a strategy!!