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So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

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  • 1. Verge Lisbon So(Pho)LoMo Nuno Santos Ogilvy Paris - Head of Mobile BrandEmotivity - Partner, Strategy Lisbon, 6 June 2011Friday, 8 June 12
  • 2. So, lets get started...Friday, 8 June 12
  • 3. So, lets get started... So (Pho) Lo MoFriday, 8 June 12
  • 4. John Doerr Venture Capitalist Partner at KPCBFriday, 8 June 12
  • 5. The “magic” intersection Social Local MobileFriday, 8 June 12
  • 6. The world’s Third Nation Social Local MobileFriday, 8 June 12
  • 7. The world’s Third Nation Social Local Mobile Source: MashableFriday, 8 June 12
  • 8. 160 Million Professionals Social Local MobileFriday, 8 June 12
  • 9. The fastest ever social network growth Social Local MobileFriday, 8 June 12
  • 10. Social TV Social Local MobileFriday, 8 June 12
  • 11. While watching TV iPad Smartphone 12% 13% 7% 10% 41% 46% 11% 13% 24% 24% Daily Several times Week Several times month Once a month or less Never Source: Nielsen Q2 2011Friday, 8 June 12
  • 12. The precursor of “Local” Social Local MobileFriday, 8 June 12
  • 13. 83 million subscribers - 16 million buy deals Social Local MobileFriday, 8 June 12
  • 14. Livingsocial just raised 25 million dollars Social Local MobileFriday, 8 June 12
  • 15. Community buying power Social Local MobileFriday, 8 June 12
  • 16. Fund beyond ROI Social Local MobileFriday, 8 June 12
  • 17. If your business is for the community Social Local MobileFriday, 8 June 12
  • 18. 4 million active users - 1 billion rewards Social Local MobileFriday, 8 June 12
  • 19. Enabling Local Businesses Social Local MobileFriday, 8 June 12
  • 20. Social, Local, Mobile Gamification! Social Local MobileFriday, 8 June 12
  • 21. Started as “neighbours helping neighbours” Social Local MobileFriday, 8 June 12
  • 22. Everyone can become a “Gigwalker” Social Local MobileFriday, 8 June 12
  • 23. Social Local MobileFriday, 8 June 12
  • 24. Community Enablement Facebook Around me 1 Billion members Near my heart Social Local Permanent Mobile Permanent Social Context Geographic Context 1.3 Billion 3G ConnectionsFriday, 8 June 12
  • 25. So (Pho) Lo MoFriday, 8 June 12
  • 26. Path / Pinterest / Facebook...Friday, 8 June 12
  • 27. Tell amazing stories...Friday, 8 June 12
  • 28. That inspire people...Friday, 8 June 12
  • 29. ... and get people to inspire other people...Friday, 8 June 12
  • 30. SoLoMo The Structure Social Local MobileFriday, 8 June 12
  • 31. SoLoMo (Pho) The Structure (Pho) The Essence The Story. The Brand. Social Local MobileFriday, 8 June 12
  • 32. Thank you! Obrigado! nuno.santos@ogilvy.com nuno.santos@BrandEmotivity.com London Paris Singapore ShanghaiFriday, 8 June 12