Your SlideShare is downloading. ×
0
Verge Lisbon              So(Pho)LoMo              Nuno Santos              Ogilvy Paris - Head of Mobile              Bra...
So, lets get started...Friday, 8 June 12
So, lets get started...                    So (Pho) Lo MoFriday, 8 June 12
John Doerr                    Venture Capitalist                     Partner at KPCBFriday, 8 June 12
The “magic” intersection                        Social            Local                                 MobileFriday, 8 Ju...
The world’s Third Nation   Social            Local                                         MobileFriday, 8 June 12
The world’s Third Nation   Social            Local                                         Mobile                         ...
160 Million Professionals   Social            Local                                          MobileFriday, 8 June 12
The fastest ever social network growth   Social            Local                                                       Mob...
Social TV      Social            Local                             MobileFriday, 8 June 12
While watching TV                                    iPad                                            Smartphone           ...
The precursor of “Local”   Social            Local                                         MobileFriday, 8 June 12
83 million subscribers - 16 million buy deals   Social            Local                                                   ...
Livingsocial just raised 25 million dollars   Social            Local                                                     ...
Community buying power   Social            Local                                       MobileFriday, 8 June 12
Fund beyond ROI   Social            Local                                MobileFriday, 8 June 12
If your business is for the community   Social            Local                                                      Mobil...
4 million active users - 1 billion rewards   Social            Local                                                      ...
Enabling Local Businesses   Social            Local                                          MobileFriday, 8 June 12
Social, Local, Mobile Gamification!   Social            Local                                                   MobileFrida...
Started as “neighbours helping neighbours”   Social            Local                                                      ...
Everyone can become a “Gigwalker”   Social            Local                                                  MobileFriday,...
Social            Local                             MobileFriday, 8 June 12
Community                                              Enablement                  Facebook                               ...
So (Pho) Lo MoFriday, 8 June 12
Path / Pinterest / Facebook...Friday, 8 June 12
Tell amazing stories...Friday, 8 June 12
That inspire people...Friday, 8 June 12
... and get people to inspire other people...Friday, 8 June 12
SoLoMo            The Structure                            Social            Local                                     Mob...
SoLoMo                                     (Pho)            The Structure          (Pho)              The Essence         ...
Thank you!              Obrigado!              nuno.santos@ogilvy.com              nuno.santos@BrandEmotivity.com         ...
Upcoming SlideShare
Loading in...5
×

Verge 2012-lisbon-hand-over

358

Published on

So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
358
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Verge 2012-lisbon-hand-over"

  1. 1. Verge Lisbon So(Pho)LoMo Nuno Santos Ogilvy Paris - Head of Mobile BrandEmotivity - Partner, Strategy Lisbon, 6 June 2011Friday, 8 June 12
  2. 2. So, lets get started...Friday, 8 June 12
  3. 3. So, lets get started... So (Pho) Lo MoFriday, 8 June 12
  4. 4. John Doerr Venture Capitalist Partner at KPCBFriday, 8 June 12
  5. 5. The “magic” intersection Social Local MobileFriday, 8 June 12
  6. 6. The world’s Third Nation Social Local MobileFriday, 8 June 12
  7. 7. The world’s Third Nation Social Local Mobile Source: MashableFriday, 8 June 12
  8. 8. 160 Million Professionals Social Local MobileFriday, 8 June 12
  9. 9. The fastest ever social network growth Social Local MobileFriday, 8 June 12
  10. 10. Social TV Social Local MobileFriday, 8 June 12
  11. 11. While watching TV iPad Smartphone 12% 13% 7% 10% 41% 46% 11% 13% 24% 24% Daily Several times Week Several times month Once a month or less Never Source: Nielsen Q2 2011Friday, 8 June 12
  12. 12. The precursor of “Local” Social Local MobileFriday, 8 June 12
  13. 13. 83 million subscribers - 16 million buy deals Social Local MobileFriday, 8 June 12
  14. 14. Livingsocial just raised 25 million dollars Social Local MobileFriday, 8 June 12
  15. 15. Community buying power Social Local MobileFriday, 8 June 12
  16. 16. Fund beyond ROI Social Local MobileFriday, 8 June 12
  17. 17. If your business is for the community Social Local MobileFriday, 8 June 12
  18. 18. 4 million active users - 1 billion rewards Social Local MobileFriday, 8 June 12
  19. 19. Enabling Local Businesses Social Local MobileFriday, 8 June 12
  20. 20. Social, Local, Mobile Gamification! Social Local MobileFriday, 8 June 12
  21. 21. Started as “neighbours helping neighbours” Social Local MobileFriday, 8 June 12
  22. 22. Everyone can become a “Gigwalker” Social Local MobileFriday, 8 June 12
  23. 23. Social Local MobileFriday, 8 June 12
  24. 24. Community Enablement Facebook Around me 1 Billion members Near my heart Social Local Permanent Mobile Permanent Social Context Geographic Context 1.3 Billion 3G ConnectionsFriday, 8 June 12
  25. 25. So (Pho) Lo MoFriday, 8 June 12
  26. 26. Path / Pinterest / Facebook...Friday, 8 June 12
  27. 27. Tell amazing stories...Friday, 8 June 12
  28. 28. That inspire people...Friday, 8 June 12
  29. 29. ... and get people to inspire other people...Friday, 8 June 12
  30. 30. SoLoMo The Structure Social Local MobileFriday, 8 June 12
  31. 31. SoLoMo (Pho) The Structure (Pho) The Essence The Story. The Brand. Social Local MobileFriday, 8 June 12
  32. 32. Thank you! Obrigado! nuno.santos@ogilvy.com nuno.santos@BrandEmotivity.com London Paris Singapore ShanghaiFriday, 8 June 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×