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How To Get More Sales

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www.brand-camp.com We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a ...

www.brand-camp.com We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a webinar, so if you would like clarification of any points, please contact me directly.

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  • It’s about why people buy what you sell.
  • Hint: It’s not the movie business
  • It starts with the realisation that something is not as it should be, perhaps your car repeatedly struggles to start every morning and has difficulty accelerating. You then consider various ways to solve the problem - this is the second step. You could buy a new car, a second hand car, get your car repaired, take the bus, a taxi, or even rollerblade to work. The third step is the evaluation of the alternatives. Rollerblades are inexpensive, but not that practical on cold and rainy days, your budget doesn’t stretch to a new car etc. Then you reach the purchase stage and at times a post-purchase stage as you might return the item if it doesn’t live up to your expectations. In reality, the process is rarely this linear of course, as you might go back and forth evaluating alternatives and researching before purchase. The speed with which you move through this process will also vary dramatically depending on the type of product that you’re buying. Products that are expensive, eg cars, houses or of great importance, such as acne medication will have a more considered approach compared with the bottle of water that you buy while out shopping on a hot day when you’re thirsty.

How To Get More Sales How To Get More Sales Presentation Transcript