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Career Distinction II

Career Distinction II



Book Review over Career Distinction by William Arruda and Kirsten Dixson

Book Review over Career Distinction by William Arruda and Kirsten Dixson



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    Career Distinction II Career Distinction II Presentation Transcript

    • Career Distinction By: William Arruda and Kirsten Dixson By: Brand Builders
    • Understanding the Future of Work
      • If you understand what is driving the change , you can stay ahead of it.
      • Understanding how companies respond to change, you can manage your career.
    • Adopt the Career Distinction Mindset
      • There are 4 principles of Career Distinction Mindset
      • The first one is standing out. Be yourself and don’t follow the crowd.
      • The second one is be your own boss.
      • Third is forget the ladder: it’s a ramp.
      • Last but not least, think like a brand. You have to brand yourself in order to be very successful in your career.
    • Brand Yourself for Career Success
      • Personal Branding is at the intersection of current business and societal trends.
      • Branding yourself enables you to profit from what separates your from others.
    • Step One: Extract
      • Unearth Your Unique Promise of Value
    • Know Yourself to Grow Yourself
      • The first step to succeeding is by getting a clear picture of who you are and what you have to offer.
      • You must seek feedback from others to paint an accurate self-portrait.
    • Define Your Brand Community then tell your story
      • Pinpoint your target audience and gain an understanding of your competitors and peers.
      • You have to know who you are standing with in order to stand out
      • Once you know who you are, who you are differentiated from, and how you will stand out from your competitors, write a brand statement and profile
      • Your brand statement is your roadmap to success
    • Step Two: Express
      • Communicate Your Brand to Your Target Audience
    • Create Your Career and Express Yourself
      • A resume alone won’t cut it anymore when you are looking for a new job.
      • Expressing yourself is a good way for success.
      • Create your own communications plan for your career.
    • Assess Your Online Identity Build Your Brand in Bits and Bytes
      • Building a plan to manage your online identity is an essential element of succeeding in the future.
      • Recruiters and hiring managers will be using Google and social networks to find you.
      • Increase your professional visibility on the Web.
    • Step Three: Exude
      • Manage Your Brand Environment
    • Be On Brand is All That You Do and Get a Visual Identity
      • Strong brands ensure that everything that they do and all that surrounds them is supportive to their brand message.
      • If your personal brand is all about innovative technology, then this would be on-brand.
      • Identify your brand by using a system of images, colors, fonts, etc.
    • Evolve and Resolve
      • Personal Branding is not a one-time effort. It’s an ongoing career-management strategy.
      • So keep your career continually moving in the right direction.