Tech Tuesday 2/22/11
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Tech Tuesday 2/22/11

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Successful Strategies for Online Marketing:

Successful Strategies for Online Marketing:

Using Social Media to Develop Your Local Brand

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Tech Tuesday 2/22/11 Tech Tuesday 2/22/11 Presentation Transcript

  • Ray Justice & Jerry Grundman Successful Strategies for Online Marketing:Using Social Media to Develop Your Local Brand
  • Ray Justice & Jerry Grundman What We Do:We help people and businessesbuild meaningful local brands.  Websites Self Development Social Media
  • Ray Justice & Jerry GrundmanIntroductions View slide
  • Ray Justice & Jerry Grundman Who Are You?Image - Reputation Trust View slide
  • Ray Justice & Jerry GrundmanWhat did you hope to learn today?
  • Ray Justice & Jerry Grundman Did You Know . . . The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com) Social networking site usage grew88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
  • Ray Justice & Jerry Grundman Did You Know . . . 41% of Americans say they get most of their news about national and international events from the Internet (Source: Pew Research) Nearly all consumers - 97 % - now useonline media when researching products or services in their local area (Source: BIA/Kelsey)
  • Ray Justice & Jerry GrundmanThe Big 4
  • Ray Justice & Jerry Grundman Did You Know . . . There are 206.2 Million internet users in the U.S. and 71% have Facebook accountsAbout 70% of the Facebook user base resides OUTSIDE of the U.S. (Source: OnlineSchools.org)
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Ray Justice & Jerry Grundman Facebook:Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook.Facebook users logged 49.4 billion minutes, up 79% from 2009, while total page views grew 71% to 76.8 billion, according to comScore. Facebook accounted for 10% of U.S. page views in 2010.
  • Ray Justice & Jerry Grundman Facebook Pages for Business:• Be committed and get buy-in from key players in your organization• Diversify content to engage many interests• Speak in an authentic voice• Listen and respond
  • Ray Justice & Jerry GrundmanConnect your Page to Your Website:• Place your website URL in the information and contact fields on your Facebook Page.• As soon as you have your first 25 fans, get your User Name and then be sure to use it everywhere. . . website contact page, blogs, print ads and email signatures.
  • Ray Justice & Jerry GrundmanConnect your Page to Your Website:• When you add new content to your website, create a post on your Facebook page about it and then paste in the link to the website URL.• Putting a link to anything in a Facebook post makes it sharable.
  • http://developers.facebook.com/docs/reference/plugins/like-box/
  • Ray Justice & Jerry GrundmanRecent Changes to Pages: • Switch to using Facebook as your Page • Your brand page can now “Like” other pages. • Engage with other brands by posting comments as your brand • Email noti cations when users post or comment.
  • Ray Justice & Jerry Grundman Why Use Twitter?• Prospect • Build a better brand• Generate word-of- • Turbocharge your mouth advertising customer service• Learn new things • Go viral• Get new ideas • Get more business• Meet new people • Notify customers Source: www.MrAllBiz.com
  • Ray Justice & Jerry Grundman Using LinkedIn• Develop a Classy Pro le• Connect With Professionals From Your Field• Recommend & Get Recommended• Post Jobs & Search For Jobs• Research Companies• Join Groups & Discuss Issues• Join Networks Source: Buzzle.com
  • Ray Justice & Jerry Grundman Why Should You Blog?• It helps your SEO ( Google loves new content )• You can be seen as an expert in your eld and by writing you are learning.• Great content gives people a reason to keep coming back to your website. You can engage and understand your customers better.• Blogs are a much more trusted source than companies press releases and official company PR.• It moves customers to a conversion point of trusting and believing enough to buy. Source: JeffBullas.com
  • Ray Justice & Jerry GrundmanKnow ThyselfThe Power of Suggestion
  • Ray Justice & Jerry Grundman Thank youContact us anytime to learn more about how we can help you build a meaningful local brand Ray@BrandBuilderCompany.com Jerry@BrandBuilderCompany.com 585.225.2850 Visit us online: B ra n d B u i l d e r Co m p a ny. co m