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Building Your Local Brand
 

Building Your Local Brand

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your local brand and connecting through social media

your local brand and connecting through social media

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Building Your Local Brand Building Your Local Brand Presentation Transcript

  • Jerry GrundmanBuilding Your Local Brand Your personal brand and connecting through social media
  • Jerry Grundman• Adults spend 15+ hours a week on the Internet• Expected by 2012 there will be 217 million US internet Users (71% penetration of population)• 55% broadband access, will grow to 90% by 2012
  • Jerry GrundmanJust how big is this thing?
  • Jerry Grundman There are over 200 Millioninternet users in the U.S. and more than 70% have Facebook accountsThat’s only 30% of the total Facebookuser base. About 70% of the user base are from OUTSIDE of the U.S. (Source: OnlineSchools.org)
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Jerry GrundmanFacebook accounted for 10% of U.S. page views in 2010.
  • Source: OnlineSchools.org
  • Source: OnlineSchools.org
  • Jerry Grundman Mobile Usage• Average smartphone usage doubled in 2010: from 35 MB per month in 2009 to 79 MB• World mobile data grew by a factor of 2.6 in 2010 from 2009• Global mobile data traffic will increase by a factor of 26 by 2015
  • Jerry Grundman
  • Jerry Grundman video on mobile devices• All online video viewing increased 35% year over year• By 2015 two-thirds of the worlds mobile data traffic will be video. accounts for over 30% of the data
  • Jerry Grundman 1st largest VIDEO site on the web 3rd largest SITE on the Internet• 100 million Visitors per Month• 5 Billion Video Streams Every month• 40% of all videos online15 Hours of video uploaded every minuteDid you know... In August 2008, youtubebecame the #2 search engines over Yahooon Web... #1 is Google
  • Jerry Grundman Big ShiftSocial networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research) The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com)
  • Jerry Grundman Big Shift48% of young Americans said they nd out about news through Facebook (Source: OnlineSchools.org) 41% of all Americans say they get most oftheir news about national and international events from the Internet (Source: Pew Research)
  • Jerry Grundman Nearly all consumers - 97 % - now useonline media when researching products or services in their local area (Source: BIA/Kelsey)Where is your brand ?
  • Focus Facebook Twitter on the Big 4Con dentlyExpress Your Personal Blog LinkedIn Brand inSocial Media
  • Create A • Be committed and get buy-in Business and from key playersPersonal Profile in your organization Page: • Diversify content to engage many interests • Speak in an authentic voice • Listen and respond
  • Jerry GrundmanAwesome • Switch to using Facebook as your Page Recent • Your brand page can nowChanges “Like” other pages. to • Engage with other brands by posting comments as your brand • Email noti cations when Pages: users post or comment.
  • Create A • Learn new things • Get new ideasAccount • Meet new people • Build a better brand • Go viral • Get more business • Notify customers
  • Easily Connect Yourto Your Account
  • Create A • Develop a Classy Pro le • Connect With Professionals FromAccount Your Field • Recommend & Get Recommended • Post Jobs & Search For Jobs • Research Companies • Join Groups & Discuss Issues • Join Networks
  • Now Connect YourFeed To Your Page
  • Jerry Grundman Why Should You Blog?• It helps your SEO • You can engage and ( Google loves new content ) understand your customers better.• You can be seen as an expert in your eld and by writing • It moves customers to a you are learning. conversion point of trusting and believing• Great content gives people a enough to buy. reason to keep coming back to your website. • It’s Number 4!
  • It’s Time to Get in the Flow StartSharing Here StartWriting Here
  • Now Bring it All Together toDrive Customers to your website
  • That’s where we can help
  • Jerry Grundman Thank youContact us anytime to learn more about how we can help you build a meaningful local brand Jerry@BrandBuilderCompany.com 585.225.2850 Visit us online:B ra n d B u i l d e r Co m p a ny. co m