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Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro
 

Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro

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Analysis of the usage of social media by the community during the boulder fire from September 6-11, 2010. Provides insights and opportunities for governments and corporations to learn from community ...

Analysis of the usage of social media by the community during the boulder fire from September 6-11, 2010. Provides insights and opportunities for governments and corporations to learn from community usage of social media and crisis preparedness.

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  • The cleaned up version of this presentation is available on SlideShare at http://www.slideshare.net/BrandBehavior/community-during-crisis-what-governments-can-learn-from-the-boulder-communitys-usage-of-social-media-during-the-boulder-fire-revised
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  • I wanted to go to that meeting last night. Too bad I would have brought this up. OEM suggested we go to Boulder County to discuss the plan. We have a call into Boulder County and hoping to get a meeting.
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  • I went to a community meeting at a Boulder Heights fire station last night. It was packed. During a discussion about where people got information about the fire, about road closures, about evacutions, about when to return, NOT ONE person mentioned twitter. I tried to, but was drowned out. 'Really?' said the person sitting next to me. That's all. Just a reality check for you. No one mentioned the Boulder OEM site, either.
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  • thanks Laura. As experts in understanding this type of information maybe we should get a meeting together with Government to explain what we found and how we can be helpful? what do you think?
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  • Really great info here! I think the study answers a lot of questions we posed in our blog post about the Boulder Fire: http://www.collectiveintellect.com/blog/social-media-there-is-a-person-behind-that-tweet

    Well done Tery and Amy!

    ~Laura
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    Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro Presentation Transcript

    • “CommunityDuring Crisis”
      What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire.
      September 6-11, 2010
      Photo Credit: Chris Hough shared this photo on Facebook from Ken Fricklas
      By TerySpataro
      Orange Insights, Chief Strategic Office
    • The Situation
      The Boulder Fourmile Fire is the worst firein the history of Colorado.
      Roughly 6,385-acres burned.
      It took 800 firefighters to get the fire under control.
      Over 200structures were affected by the fire, 169 homes lost
      Social Media played an important role in keeping the public informed and the community rational.
      The community was amazing and pulled together to help those in need.
      What follows demonstrates how the community used social media to mobilize and cope with the Fourmile Fire.
      This report based on observed information from #boulderfire
      Image Credit: Satellite Image of the fire via NASA/MODIS
    • #BoulderFire:Social Media Timeline
      Wednesday
      September 8
      Thursday
      September 9
      Friday
      September 10
      Saturday
      September 11
      Monday
      September 6
      Tuesday
      September 7
      Source: http://trendistic.com/boulderfire
    • #BoulderFire:Social Media Timeline
      Wednesday
      September 8
      Thursday
      September 9
      Friday
      September 10
      Saturday
      September 11
      Monday
      September 6
      Tuesday
      September 7
      11:34 am Sandra
      11:33 am #boulderfire by Andrew
      10:07 am 
      Source: http://trendistic.com/boulderfire
      Tuesday 9/7, first reported at 10:07am
      11:33 am Andrew Hyde began using #boulderfire
      11:34 am Sandra Fish began tweeting the fire dispatch reports
    • #BoulderFire:Social Media Timeline
      Wednesday
      September 8
      Thursday
      September 9
      Friday
      September 10
      Saturday
      September 11
      Monday
      September 6
      Tuesday
      September 7
      6:02 pm#boulderfire peaks
      5:01 pm #boulderfire is trending
      1:17 pm 
      Amanda Pingel’s map
      11:34 am Sandra
      11:33 am #boulderfire by Andrew
      10:07 am 
      Source: http://trendistic.com/boulderfire
      1:17pm Amanda Pingel created a collaborative Google mashup map
      5:01pm #boulderfire is trending
      6:02pm #boulderfire peaks
    • #BoulderFire:Social Media Timeline
      Wednesday
      September 8
      Thursday
      September 9
      Friday
      September 10
      Saturday
      September 11
      Monday
      September 6
      Tuesday
      September 7
      6:02 pm#boulderfire peaks
      5:01 pm #boulderfire is trending
      1:17 pm 
      Amanda Pingel’s map
      11:34 am Sandra
      11:33 am #boulderfire by Andrew
      10:07 am 
      Source: http://trendistic.com/boulderfire
      EPIC Colorado synthesized information from the Boulder County Sheriff’s Office, Boulder Office of Emergency Management, Project EPIC, Google collaborative maps
      Community banned together the remainder of the week
      Tweets were comprised of evacuation efforts, losses, displaced fire victims, and firemen who lost their homes
    • Total Exposure of Term#boulderfireUntil 9/11/10
      Reached 985,099 people
      2.9 million impressions
      Via 688 Twitterers
      Source: Visualization of the term #boulderfire until 9/11/10
      http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/exposure-from-the-term-boulderfire
    • TweetReach for #boulderfireuntil 9/11/10
      Tweet Types
      Exposure: 2,870,780 Impressions
      Each pie slice shows how many people saw how many tweets.
    • #BoulderFire: Thin Slice of Time
      Friday
      September 10
      Wednesday
      September 8
      Thursday
      September 9
      Saturday
      September 11
      Monday
      September 6
      Tuesday
      September 7
      6:02 pm#boulderfire peaks
      5:01 pm #boulderfire is trending
      1:27 pm
      Analyzed
      Sentiment
      Social Mentions
      #boulderfire
      1:17 pm 
      Amanda Pingel’s map
      11:34 am Sandra
      11:33 am #boulderfire by Andrew
      10:07 am 
      Source: http://trendistic.com/boulderfire
      NOTE: The time of this analysis started 9/10/10 1:27pm. Twitter only keeps tweets in search for 5 days.
      The fire continued to rage while the community continued to tweet information.
    • Sentiment#boulderfire Friday 9/10/10 1:27pm
      100 Tweets containing the term: #boulderfire
      > positive sentiment rather than negative
      35 out of 100 tweets were neutral
      The neutral tweets were most likely the result of retweeting straight information such as links and news reports
      User profile
      Adult
      Secondary education
      Both male and female
    • Social Mentions#boulderfire, Friday 9/10/10 1:30pm
      421 mentions of #boulderfire
      The strength is found in the messages about the Boulder Fire being discussed
      #Boulderfire was mentioned every 31 seconds by 198 unique authors
      Within this timeframe, 102 topics were retweeted
    • Social Mentions#boulderfire Friday 9/10/10 1:30pm
      Brett Greene’s post: “Boulder Fire Stokes Community Through Social Media” in Huffington Post was trending high as a news link because it had the most relevance from a popular source and higher number of retweets.
      Tweet content was shifting to information such as housing, storage, meals, for evacuees, and fire containment news.
      Larry Oliver, Deb Kolaras, Gaiam, Tuckertown, Kendra Kellogg
      Throughout the community members continually tweeted: Sandra Fish, Suzan Bond, Aimee Giese, Kate Starbird, Laura Levy, Andrew Hyde, Deb Kolaras, Kia Ruiz and Jo White.
    • Amanda’s Community Map
      1,826,905 views — 218 comments
      85 ratings of 5 stars
      Map used different icons to illustrate fire areas, evacuation areas, emergency response, photos
      Comments provide help with sourcing the map information
    • EPIC Colorado Map
      Mapped from tweet reports
      The spreadsheet is extensive, providing data on time, fire information, tweet handle, offers and needs, shelters, road conditions, photos
    • Vision Link Map
      Displays information on the fire, real time tweets, flickr photos, traffic
    • What Can Government Emergency ManagementLearn From Social Media?
    • Insights & Opportunities
      Insights
      Opportunities
      Boulder Community coped with #boulderfire from a rational, proactive perspective
      Mobilized using different forms social media
      Twitter, Google Collaborative Maps, Facebook, YouTube, Flickr, Mobile
      Established a #hashtag and helpful parameters for tweeting information
      When a failure in communication arose, community quickly tweeted information about evacuation
      Maps provided information on fire, evacuations, support and resources
      Now that the fire is extinguished, the community is still providing information, comfort and support
      Federal, state and city governmentsneed to create a Social Media Crisis plan and should identify key community influencers
      Establish leader[s] in the community to help with social media communication
      Have ready & be using a Twitter account, Map, FB, and include mobile communication
      Find key influencers through their social media reach within the community
      Assign a social media community leader to establish relationships with key community influencers: universities, churches, local meeting places
      Create community-based parameters for tweeting emergency information
      Provide a system of notification using maps
      Use the system for natural disaster, crisis situations, food recalls, health warnings and epidemics
      Empower the community to be proactive and helpful in an emergency situation
    • Helpful Information:How to Help
      All Hazards blog has a larger list of Colorado Wildfire Resources in one place.
      The Boulder Daily Camera has a good list of How To Get Help and a page with the latest wildfire information.
      The Boulder Office of Emergency Management launched a comprehensive response page at http://boulderoem.com.
      Donations for Four Mile Canyon fire victims are being taken by calling either 211 or 866-760-6489.
      Goods, money and food are also being collected by Volunteer Connection: services@volunteerconnection.netor 303-413-7737.
      Source: Brett Greene
      Steve Lowtwait donated his great art skills to create a poster to raise money for the firefighters who lost their homes. Please buy one at:
      http://shop.campsteve.com/boulder/fire/
    • TerySpataro @tery
      Scientist in mind creative in heart
      Recognized industry leader for understanding digital behavior
      Over 15 years of digital research and strategy
      MBA in marketing, BFA in communication design
      My cat uses twitter @blakethecat
      Digital data is chaotic.
      I love making sense of the messiness!
    • “A community is like a ship; everyone ought to be prepared to take the helm.”
      ~ Henrik Ibsen
      Thank you!
      Orange Insights is a digital research and strategy firm
      co-founded by Amy Lieberman and Tery Spataro.
      @orange_views
      http://www.orangeinsights.com
      info@orangeinsights.com