“CommunityDuring Crisis”<br />What Governments can learn from the Boulder Community’s usage of Social Media during the Bou...
The Situation<br />The Boulder Fourmile Fire is the worst firein the history of Colorado.<br />Roughly 6,385-acres burned....
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
#BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />Septemb...
Total Exposure of Term#boulderfireUntil 9/11/10<br />Reached 985,099 people<br />2.9 million impressions<br />Via 688 Twit...
TweetReach for #boulderfireuntil 9/11/10<br />Tweet Types<br />Exposure: 2,870,780 Impressions<br />Each pie slice shows h...
#BoulderFire: Thin Slice of Time<br />Friday<br />September 10<br />Wednesday<br />September 8<br />Thursday<br />Septembe...
Sentiment#boulderfire Friday 9/10/10 1:27pm<br />100 Tweets containing the term: #boulderfire<br />> positive sentiment ra...
Social Mentions#boulderfire, Friday 9/10/10 1:30pm<br />421 mentions of #boulderfire<br />The strength is found in the mes...
Social Mentions#boulderfire Friday 9/10/10 1:30pm<br />Brett Greene’s post: “Boulder Fire Stokes Community Through Social ...
Amanda’s Community Map<br />1,826,905 views — 218 comments<br />85 ratings of 5 stars<br />Map used different icons to ill...
EPIC Colorado Map<br />Mapped from tweet reports<br />The spreadsheet is extensive, providing data on time, fire informati...
Vision Link Map<br />Displays information on the fire, real time tweets, flickr photos, traffic<br />
What Can Government Emergency ManagementLearn From Social Media?<br />
Insights & Opportunities<br />Insights<br />Opportunities<br />Boulder Community coped with #boulderfire from a rational, ...
Helpful Information:How to Help<br />All Hazards blog has a larger list of Colorado Wildfire Resources in one place. <br /...
TerySpataro @tery<br />Scientist in mind creative in heart<br />Recognized industry leader for understanding digital behav...
“A community is like a ship; everyone ought to be prepared to take the helm.”<br />~ Henrik Ibsen<br />Thank you!<br />Ora...
Upcoming SlideShare
Loading in...5
×

Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro

7,398

Published on

Analysis of the usage of social media by the community during the boulder fire from September 6-11, 2010. Provides insights and opportunities for governments and corporations to learn from community usage of social media and crisis preparedness.

Published in: Education
9 Comments
6 Likes
Statistics
Notes
  • I noticed that your presentation is copyright. Would you all mind if I cite some statistics from your presentation in a research article that I am attempting to publish? If it is okay, shoudl I cite Orange Insights (2010) or Spataro (2010)?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The cleaned up version of this presentation is available on SlideShare at http://www.slideshare.net/BrandBehavior/community-during-crisis-what-governments-can-learn-from-the-boulder-communitys-usage-of-social-media-during-the-boulder-fire-revised
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I wanted to go to that meeting last night. Too bad I would have brought this up. OEM suggested we go to Boulder County to discuss the plan. We have a call into Boulder County and hoping to get a meeting.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I went to a community meeting at a Boulder Heights fire station last night. It was packed. During a discussion about where people got information about the fire, about road closures, about evacutions, about when to return, NOT ONE person mentioned twitter. I tried to, but was drowned out. 'Really?' said the person sitting next to me. That's all. Just a reality check for you. No one mentioned the Boulder OEM site, either.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • thanks Laura. As experts in understanding this type of information maybe we should get a meeting together with Government to explain what we found and how we can be helpful? what do you think?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
7,398
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
123
Comments
9
Likes
6
Embeds 0
No embeds

No notes for slide

Community During Crisis: What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire By Tery Spataro

  1. 1. “CommunityDuring Crisis”<br />What Governments can learn from the Boulder Community’s usage of Social Media during the Boulder Fire.<br />September 6-11, 2010<br />Photo Credit: Chris Hough shared this photo on Facebook from Ken Fricklas<br />By TerySpataro<br />Orange Insights, Chief Strategic Office<br />
  2. 2. The Situation<br />The Boulder Fourmile Fire is the worst firein the history of Colorado.<br />Roughly 6,385-acres burned.<br />It took 800 firefighters to get the fire under control.<br />Over 200structures were affected by the fire, 169 homes lost<br />Social Media played an important role in keeping the public informed and the community rational. <br />The community was amazing and pulled together to help those in need.<br />What follows demonstrates how the community used social media to mobilize and cope with the Fourmile Fire.<br />This report based on observed information from #boulderfire<br />Image Credit: Satellite Image of the fire via NASA/MODIS<br />
  3. 3. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />Source: http://trendistic.com/boulderfire<br />
  4. 4. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />Tuesday 9/7, first reported at 10:07am<br />11:33 am Andrew Hyde began using #boulderfire<br />11:34 am Sandra Fish began tweeting the fire dispatch reports<br />
  5. 5. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />6:02 pm#boulderfire peaks<br />5:01 pm #boulderfire is trending<br />1:17 pm <br />Amanda Pingel’s map<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />1:17pm Amanda Pingel created a collaborative Google mashup map<br />5:01pm #boulderfire is trending<br />6:02pm #boulderfire peaks<br />
  6. 6. #BoulderFire:Social Media Timeline<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Friday<br />September 10<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />6:02 pm#boulderfire peaks<br />5:01 pm #boulderfire is trending<br />1:17 pm <br />Amanda Pingel’s map<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />EPIC Colorado synthesized information from the Boulder County Sheriff’s Office, Boulder Office of Emergency Management, Project EPIC, Google collaborative maps <br />Community banned together the remainder of the week<br />Tweets were comprised of evacuation efforts, losses, displaced fire victims, and firemen who lost their homes<br />
  7. 7. Total Exposure of Term#boulderfireUntil 9/11/10<br />Reached 985,099 people<br />2.9 million impressions<br />Via 688 Twitterers<br />Source: Visualization of the term #boulderfire until 9/11/10<br />http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/exposure-from-the-term-boulderfire<br />
  8. 8. TweetReach for #boulderfireuntil 9/11/10<br />Tweet Types<br />Exposure: 2,870,780 Impressions<br />Each pie slice shows how many people saw how many tweets.<br />
  9. 9. #BoulderFire: Thin Slice of Time<br />Friday<br />September 10<br />Wednesday<br />September 8<br />Thursday<br />September 9<br />Saturday<br />September 11<br />Monday<br />September 6<br />Tuesday<br />September 7<br />6:02 pm#boulderfire peaks<br />5:01 pm #boulderfire is trending<br />1:27 pm<br />Analyzed<br />Sentiment<br />Social Mentions<br />#boulderfire<br />1:17 pm <br />Amanda Pingel’s map<br />11:34 am Sandra<br />11:33 am #boulderfire by Andrew<br />10:07 am <br />Source: http://trendistic.com/boulderfire<br />NOTE: The time of this analysis started 9/10/10 1:27pm. Twitter only keeps tweets in search for 5 days. <br />The fire continued to rage while the community continued to tweet information.<br />
  10. 10. Sentiment#boulderfire Friday 9/10/10 1:27pm<br />100 Tweets containing the term: #boulderfire<br />> positive sentiment rather than negative<br />35 out of 100 tweets were neutral <br />The neutral tweets were most likely the result of retweeting straight information such as links and news reports<br />User profile<br />Adult<br />Secondary education<br />Both male and female<br />
  11. 11. Social Mentions#boulderfire, Friday 9/10/10 1:30pm<br />421 mentions of #boulderfire<br />The strength is found in the messages about the Boulder Fire being discussed<br />#Boulderfire was mentioned every 31 seconds by 198 unique authors<br />Within this timeframe, 102 topics were retweeted<br />
  12. 12. Social Mentions#boulderfire Friday 9/10/10 1:30pm<br />Brett Greene’s post: “Boulder Fire Stokes Community Through Social Media” in Huffington Post was trending high as a news link because it had the most relevance from a popular source and higher number of retweets. <br />Tweet content was shifting to information such as housing, storage, meals, for evacuees, and fire containment news.<br />Larry Oliver, Deb Kolaras, Gaiam, Tuckertown, Kendra Kellogg<br />Throughout the community members continually tweeted: Sandra Fish, Suzan Bond, Aimee Giese, Kate Starbird, Laura Levy, Andrew Hyde, Deb Kolaras, Kia Ruiz and Jo White.<br />
  13. 13. Amanda’s Community Map<br />1,826,905 views — 218 comments<br />85 ratings of 5 stars<br />Map used different icons to illustrate fire areas, evacuation areas, emergency response, photos<br />Comments provide help with sourcing the map information<br />
  14. 14. EPIC Colorado Map<br />Mapped from tweet reports<br />The spreadsheet is extensive, providing data on time, fire information, tweet handle, offers and needs, shelters, road conditions, photos <br />
  15. 15. Vision Link Map<br />Displays information on the fire, real time tweets, flickr photos, traffic<br />
  16. 16. What Can Government Emergency ManagementLearn From Social Media?<br />
  17. 17. Insights & Opportunities<br />Insights<br />Opportunities<br />Boulder Community coped with #boulderfire from a rational, proactive perspective<br />Mobilized using different forms social media<br />Twitter, Google Collaborative Maps, Facebook, YouTube, Flickr, Mobile<br />Established a #hashtag and helpful parameters for tweeting information<br />When a failure in communication arose, community quickly tweeted information about evacuation<br />Maps provided information on fire, evacuations, support and resources<br />Now that the fire is extinguished, the community is still providing information, comfort and support<br />Federal, state and city governmentsneed to create a Social Media Crisis plan and should identify key community influencers<br />Establish leader[s] in the community to help with social media communication<br />Have ready & be using a Twitter account, Map, FB, and include mobile communication<br />Find key influencers through their social media reach within the community<br />Assign a social media community leader to establish relationships with key community influencers: universities, churches, local meeting places<br />Create community-based parameters for tweeting emergency information<br />Provide a system of notification using maps<br />Use the system for natural disaster, crisis situations, food recalls, health warnings and epidemics<br />Empower the community to be proactive and helpful in an emergency situation<br />
  18. 18. Helpful Information:How to Help<br />All Hazards blog has a larger list of Colorado Wildfire Resources in one place. <br />The Boulder Daily Camera has a good list of How To Get Help and a page with the latest wildfire information. <br />The Boulder Office of Emergency Management launched a comprehensive response page at http://boulderoem.com. <br />Donations for Four Mile Canyon fire victims are being taken by calling either 211 or 866-760-6489.<br />Goods, money and food are also being collected by Volunteer Connection: services@volunteerconnection.netor 303-413-7737.<br />Source: Brett Greene<br />Steve Lowtwait donated his great art skills to create a poster to raise money for the firefighters who lost their homes. Please buy one at:<br />http://shop.campsteve.com/boulder/fire/<br />
  19. 19. TerySpataro @tery<br />Scientist in mind creative in heart<br />Recognized industry leader for understanding digital behavior<br />Over 15 years of digital research and strategy<br />MBA in marketing, BFA in communication design<br />My cat uses twitter @blakethecat<br />Digital data is chaotic. <br />I love making sense of the messiness!<br />
  20. 20. “A community is like a ship; everyone ought to be prepared to take the helm.”<br />~ Henrik Ibsen<br />Thank you!<br />Orange Insights is a digital research and strategy firm <br />co-founded by Amy Lieberman and Tery Spataro.<br />@orange_views<br />http://www.orangeinsights.com<br />info@orangeinsights.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×