AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)

SOURCE: http://www.flickr.com/photos/earlg/5572640057/

ONWARD has such focused appeal because it’s all inside baseball stuff. Howard positions insignificant details as earth-shattering business defining decisions.

Vanguard moment:
Building a Business to Build the Brand

Vanguard moment:
“[Merchants] take the ordinary—a shoe,
a knife—and give it new life, believing that
what we create has the potential to touch
others’ lives because it touched ours.”

Vanguard moment:
“[Merchants] take the ordinary—a shoe,
a knife—and give it new life, believing that
what we create has the potential to touch
others’ lives because it touched ours.”
COMMENTARY

Vanguard moment:
“The merchant’s success depends
on his or her ability to tell a story. What
people see or hear or smell or do when
they enter a space guides their feelings,
enticing them to celebrate whatever
the seller has to offer.”

Vanguard moment:
“The merchant’s success depends
on his or her ability to tell a story. What
people see or hear or smell or do when
they enter a space guides their feelings,
enticing them to celebrate whatever
the seller has to offer.”
COMMENTARY

Vanguard moment:
“In any well-run business there is, by
definition, a maniacal focus on details.
Especially in the beginning. Young
companies must produce results every
day or risk closing their doors.”

Vanguard moment:
“In any well-run business there is, by
definition, a maniacal focus on details.
Especially in the beginning. Young
companies must produce results every
day or risk closing their doors.”
COMMENTARY

Vanguard moment:
“Infusing work with purpose and
meaning, however, is a two-way street
Yes, love what you do, but your company
should love you back.”

Vanguard moment:
“Infusing work with purpose and
meaning, however, is a two-way street
Yes, love what you do, but your company
should love you back.”
COMMENTARY

Vanguard moment:
“One person is in position to nurture a
welcoming environment where everyone
will feel comfortable and can connect.
The store manager. Starbucks’ best store
managers are coaches, bosses, marketers,
entrepreneurs, accountants, community
ambassadors, and merchants all in one.”

Vanguard moment:
“One person is in position to nurture a
welcoming environment where everyone
will feel comfortable and can connect.
The store manager. Starbucks’ best store
managers are coaches, bosses, marketers,
entrepreneurs, accountants, community
ambassadors, and merchants all in one.”
COMMENTARY

Vanguard moment:
“A well-built brand is the culmination of
intangibles that do not directly flow to
the revenue or profitability of a company,
but contribute to its texture.”

Vanguard moment:
“A well-built brand is the culmination of
intangibles that do not directly flow to
the revenue or profitability of a company,
but contribute to its texture.”
COMMENTARY

Vanguard moment:
When Success Becomes Expected

Vanguard moment:
“Success has a way of covering
up small failures, and when many
of us at Starbucks became swept up
in the company’s success, it had
unintended effects.”

Vanguard moment:
“Success has a way of covering
up small failures, and when many
of us at Starbucks became swept up
in the company’s success, it had
unintended effects.”
COMMENTARY

Vanguard moment:
“It is difficult to overstate the seductive
power that comps had come to have over
the organization, quite literally becoming
the reason to exist and overshadowing
everything else.”

Vanguard moment:
“It is difficult to overstate the seductive
power that comps had come to have over
the organization, quite literally becoming
the reason to exist and overshadowing
everything else.”
COMMENTARY

Vanguard moment:
“A partner’s job at Starbucks was to
deliver on the unexpected for customers.
Now, many partners’ energies seemed to
be focused on trying to deliver the
expected, mostly for Wall Street.”

Vanguard moment:
“A partner’s job at Starbucks was to
deliver on the unexpected for customers.
Now, many partners’ energies seemed to
be focused on trying to deliver the
expected, mostly for Wall Street.”
COMMENTARY

Vanguard moment:
Reinvention and Transformation

Vanguard moment:
“Unlike other organizations or, say a
start-up with no past, Starbucks had a long past
in which values and winning were part of the
culture. The memory of how we historically
tried to behave as a company and as individuals
—going the extra mile for a customer or
colleague, for example—was not so far gone
that it could not be tapped.”

Vanguard moment:
“Unlike other organizations or, say a
start-up with no past, Starbucks had a long past
in which values and winning were part of the
culture. The memory of how we historically
tried to behave as a company and as individuals
—going the extra mile for a customer or
colleague, for example—was not so far gone
that it could not be tapped.”
COMMENTARY

SOURCE: http://www.flickr.com/photos/earlg/5572640057/

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AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)

by Brand Autopsy Marketing Practice on Apr 09, 2011

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AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz) — Webinar Transcript