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The Lovemarks Effect ... money quotes

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Kevin Roberts’ newest book, "THE LOVEMARKS ...

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Kevin Roberts’ newest book, "THE LOVEMARKS EFFECT: Winning in the Consumer Revolution." Learn more at the Lovemarks website: www.Lovemarks.com.

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The Lovemarks Effect ... money quotes Presentation Transcript

  • 1. BIZ BOOK MONEY QUOTES THE LOVEMARKS EFFECT Winning in the Consumer Revolution KEVIN ROBERTS
  • 2. BIZ BOOK MONEY QUOTES “ Lovemarks are the charismatic brands people get emotional about. Take away a brand, people find a replacement. Take away a Lovemark and people protest.” THE LOVEMARKS EFFECT KEVIN ROBERTS (pg. 16)
  • 3. BIZ BOOK MONEY QUOTES “ The Love/Respect Axis is a fast way to separate Lovemarks from brands, fads, and commodities. Remember—to be a Lovemark you must start with High Respect. No Respect. No Lovemark.” THE LOVEMARKS EFFECT KEVIN ROBERTS (pg. 16)
  • 4. BIZ BOOK MONEY QUOTES THE LOVEMARKS EFFECT KEVIN ROBERTS THE LOVE/RESPECT AXIS
  • 5. BIZ BOOK MONEY QUOTES “ Lovemarks need both Love and Respect so that businesses can bring emotion and function together at the point of purchase.” (pg. 172) from Mike Pratt, Univ. of Waikato THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 6. BIZ BOOK MONEY QUOTES “ Typically, the main factors that drive Love for a brand are purely emotional, whereas the factors driving Respect are more functional, performance-related attributes.” (pg. 205) From Peter Cooper & John Powle, QiQ International THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 7. BIZ BOOK MONEY QUOTES (pg. 24) from Maurice Levy, Publicis Group THE LOVEMARKS EFFECT KEVIN ROBERTS “ Consumers who make decisions based purely on facts are a tiny minority of the world’s population. But even these people buy some product or service based on impulse or emotion.”
  • 8. BIZ BOOK MONEY QUOTES “ There is conclusive evidence that creating a Lovemark will increase sales. Growing Love and Respect can increase buying intention by as much as seven times.” (pg. 209) From Peter Cooper & John Powle, QiQ International THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 9. BIZ BOOK MONEY QUOTES “ Attraction is emotion with purpose. It charms and fascinates. For some companies like Starbucks, Virgin, eBay, attracting consumers rather than demanding their attention [is] second nature.” (pg. 35) THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 10. BIZ BOOK MONEY QUOTES “ Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.” (pg. 73) THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 11. BIZ BOOK MONEY QUOTES “ The whole idea of Lovemarks is getting beyond the brand and understanding that it’s not enough. So you’d better do something interesting whether you call it design or whether you call it Lovemarks.” (pg. 142) from Tom Peters, author/speaker THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 12. BIZ BOOK MONEY QUOTES “ People have no hesitation about using the L-word to express their feeling towards products and services. Although as marketers we have always shied away from using ‘love,’ consumers have no such reluctance.” (pg. 193) from Howard Roberts, Saatchi & Saatchi THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 13. BIZ BOOK MONEY QUOTES “ We find that stories are major ways in which Lovemarks resonate with people’s everyday lives. Consumer stories about Lovemarks are often several hundred words long, indicating their rich and guiding roles.” (pg. 205) From Peter Cooper & John Powle, QiQ International THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 14. BIZ BOOK MONEY QUOTES “ And our employees? Well, how could we possibly fulfill our mission without being their favorite company, their favorite Lovemark, as well?” (pg. 104) from Amanda Cabot, Dansko THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 15. BIZ BOOK MONEY QUOTES “ A Lovemark is only as good as the people who love it. If you prove to consumers that you care about their well-being, their future, and their relationship with the brand, they will reward you with Loyalty Beyond Reason.” (pg. 106) THE LOVEMARKS EFFECT KEVIN ROBERTS
  • 16. For more … www.Lovemarks.com THE LOVEMARKS EFFECT Winning in the Consumer Revolution KEVIN ROBERTS