THE LOVEMARKS EFFECT Winning in the Consumer Revolution KEVIN ROBERTS BIZ BOOK BALONEY QUOTES

BIZ BOOK BALONEY QUOTES “ I think we are now at a point where Lovemarks have reached the status of being a cultural model. By that I mean that Lovemarks allow us to define ourselves through the brands we love.” THE LOVEMARKS EFFECT KEVIN ROBERTS (pg. 69) from Philippe Lentschener CEO, Saatchi & Saatchi, France

BIZ BOOK BALONEY QUOTES “ It’s simple stories that everyone can relate to that make it easy to understand how Lovemarks operate. They also transform Lovemarks from marketing theory to a universal truth.” (pg. 224) From Pedro Simko Saatchi & Saatchi THE LOVEMARKS EFFECT KEVIN ROBERTS

BIZ BOOK BALONEY QUOTES “ The role of business is to make the world a better place … and … Lovemarks [is] a way to realize that dream.” (pg. 159) THE LOVEMARKS EFFECT KEVIN ROBERTS

BIZ BOOK BALONEY QUOTES “ [To win a consumer’s trust] you also have to retain a little Mystery to keep them interested. It really is just like a love affair!” (pg. 145) from Renzo Russo CEO/founder Diesel THE LOVEMARKS EFFECT KEVIN ROBERTS

BIZ BOOK BALONEY QUOTES “ I’m not sure consumers ultimately decide. The new Volkswagen Beetle and the Mini were trying to be Lovemarks, and they made it. But they were aimed at a Lovemark kind of market.” (pg. 152) from Arno Penzias scientist/inventor THE LOVEMARKS EFFECT KEVIN ROBERTS

BIZ BOOK BALONEY QUOTES “ The difference between an advertising agency and an Ideas Company is that an Ideas Company recognizes that people operate on heart, soul, and emotion …” (pg. 221) from Carol Miller Reptto Saatchi & Saatchi THE LOVEMARKS EFFECT KEVIN ROBERTS

BIZ BOOK BALONEY QUOTES “ Our work as an Ideas Company means solving a strategic opportunity using something that inspires us to transform or create Lovemark communications, and lead people to action.” (pg. 221) from Jane Wagner Saatchi & Saatchi THE LOVEMARKS EFFECT KEVIN ROBERTS

BIZ BOOK BALONEY QUOTES “ Because Lovemarks is contagious and fulfilling and will generate sustainable growth in loyalty, sales and profits … I believe it is an idea that will prevail for at least the next 100 years.” (pg. 234)) from Jorge Oller Saatchi & Saatchi THE LOVEMARKS EFFECT KEVIN ROBERTS

THE LOVEMARKS EFFECT Winning in the Consumer Revolution KEVIN ROBERTS BIZ BOOK BALONEY QUOTES