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					<span style="font-size:14px;">The Bigness of Smallness</span><br/>
					From: <a href="http://www.slideshare.net/BrandAutopsy/">BrandAutopsy</a>, 1 year ago<br /><br />
					<div style="width:425px;text-align:left" id="__ss_45340"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/BrandAutopsy/the-bigness-of-smallness?src=embed" title="The Bigness of Smallness">The Bigness of Smallness</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-bigness-of-smallness-5692"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-bigness-of-smallness-5692" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">view <a href="http://www.slideshare.net/BrandAutopsy/the-bigness-of-smallness?src=embed" title="View The Bigness of Smallness on SlideShare">presentation</a> (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/webvisions">webvisions</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/john">john</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/moore">moore</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/brand">brand</a>)</div></div><br /><br />
					When "small businesses" dream, they usually dream of becoming a bigger business. When you think about it, nearly every big business began as a small business. However, a bigger business doesn't always equate to being a better business. At some point, big becomes bad. Big becomes a matter of being convenient rather than being unique (McDonald's). Big becomes a game of market share not customer care (Wal-Mart). Big becomes ubiquitous (Microsoft).

It seems by the time a small business gets big, it's time for it to act small again. Paradoxical? Yes. Impractical? No. There are countless businesses which have managed to get bigger, but still retain their semblance of smallness. They get bigger by acting smaller. In essence, these businesses are like Jumbo Shrimp—big, yet small.

In this presentation, attendees will learn actionable methods for how small businesses can look bigger and conversely, how big businesses can get smaller.

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For more on johnmoore and BRAND AUTOPSY, visit here: www.brandautopsy.com
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The Bigness of Smallness

From BrandAutopsy, 1 year ago

When "small businesses" dream, they usually dream of becoming a bi more

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Slideshow transcript

Slide 1: THE bigness OF SMALLNESS John Moore

Slide 2: The Paradox of Growth

Slide 3: The smaller you are, the bigger you must look. The bigger you are, the smaller you must get.

Slide 4: Get Bigger by acting

Slide 5: Bigness of Smallness Rule #1 Be the Best, Not the Biggest Be recognized as always delivering THE BEST at whatever you do.

Slide 6: Bigness of Smallness Rule #2 LOVE your Business Follow your folly.

Slide 7: Bigness of Smallness Rule #3 Have a Strong Point of View Be distinct or become extinct. Style is the best form of advertising.

Slide 8: Bigness of Smallness Rule #4 Passion Attracts Passion Don’t hire “warm bodies.” Hire passionate people.

Slide 9: Bigness of Smallness Rule #5 Treat Employees as “Family” Practice the Golden Rule. “Do onto others as you would have others do onto you.”

Slide 10: Bigness of Smallness Rule #6 Root Yourself in Your Community Do Something Local. Get Involved.

Slide 11: Bigness of Smallness Rule #7 Redefine Success Measure the impact your business has on others.

Slide 12: Bigness of Smallness Rule #8 Appeal to Main St. more than Wall St. Self-Fund & Stay Private. Outside investment always comes with “strings attached.”

Slide 13: Bigness of Smallness Rule #9 Follow a Higher Purpose Make a unique contribution to a small corner of the world.

Slide 14: Bigness of Smallness Rule #10 Stay Connected. Growth Happens.

Slide 15: THE bigness OF SMALLNESS John Moore

Slide 16: www.brandautopsy.com john@brandautopsy.com